What is Social Media?
Social media refers to a variety of digital platforms which can help your organisation grow, become more sustainable, and communicate with your people and the wider community. • The ability to share information quickly and effectively to a wide audience. • Staying connected and visible to lapsed participants and volunteers.
There are several different social media platforms used by community organisations, but common platforms include: • Facebook. • X (formerly Twitter).
• An opportunity for you to promote your offer, increasing awareness, raise interest, and generating new enquiries. • A quick and more cost-effective way of marketing your organisation. • Enabling people to connect and interact with each other. • Helping you connect with organisations that you want to create relationships with. • Improved accessibility. Platforms are often built to accommodate the different needs of those using them, so by promoting your offer online you may reach different groups that otherwise may have had communication as a barrier to involvement.
• Instagram. • WhatsApp.
This Toolkit will guide you through the benefits of using social media, how to use the different platforms safely, which platform is appropriate for your needs, how to set up a social media profile, and how to use each platform. Benefits of social media: There are many benefits of using social media for both your organisation and for the people that are engaged with your offer, as either members or volunteers. Benefits include: • Making it easier to engage and stay connected with your people. It’s likely that some, if not most, of your organisations people are already active on different social media platform and ready to engage with you.
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