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• Creating a buzz. Posting about an upcoming event or activity can create a level of excitement and increase interest and engagement. • An easy and convenient way for interested parties to ask questions about your organisation and engage with your activities. • Keeping up to date with developments from other local organisations to worldwide news. Things to consider: When considering using social media and developing your online presence, it’s important to plan to ensure it’s both safe and effective: • Know your target audience so social media can be used effectively. • Pick the platform(s) that align best with your audience and the type of content you’re looking to put on them. Speak with your members and volunteers to see which social platforms they use and when. • Give responsibility to selected, trusted people to manage and control your accounts. • Online safety is important, being aware of safeguarding concerns including cyberbullying, abuse, offensive comments, exposure to inappropriate content and child protection online is essential. Click here for more on online safety from the Child Protection in Sport Unit.
• Respect people’s privacy and get consent to use images. • Not all members or volunteers will have access to the internet or be able to use digital devices so be mindful not to solely rely on social media to communicate with people. Using social media safely: Staying safe online, especially on social media, can be a big concern for individuals and organisations. Whilst social media provides an excellent tool for helping your organisation engage with your people and wider community, it can also present a number of risks including: • Cyber bullying- through posts which are upsetting to people and sometimes inaccurate. • Causing offence to individuals, or other organisations. • Exposure to inappropriate content or nasty comments. • Making individuals identifiable by posting personal details. • Communicating with others online, and the potential for inappropriate relationships.
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