Introduction to Social Media

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Develop a Social Media Policy and nominating a Social Media Officer are great first steps to being safe on social media. A social media policy should outline how your organisation will use social media and how it will be managed. You don’t need to start from scratch, many of the behaviours and actions you would consider to be unacceptable in the ‘real’ world, are also unacceptable online. So, make your social media policy an extension of your code of conduct to get you started. Click here for a template policy. Deciding who has responsibility for the set-up, management and moderation of your social media is also important. Ensure they are suitably trained and aware of online safeguarding issues and support them by making sure the rest of your organisation aware of your social media policy and their responsibilities online.

The Child Protection Support Unit (CPSU) has a wealth of resources available, including an online webinar, to help you and your organisation understand and prevent the safeguarding risks posed to children and young people from online media. Which social media should you use? Social media can be a great tool in growing your organisation and engaging with your people and the wider community. However, not all social media platforms are suitable for the same use. It’s important to understand the key functions of each platform, to ensure you are using the platform as effectively as possible.

What It’s Best Used For

Social Media Platform

Sharing Photos and Videos Externally

Reposting Content from Other Groups

Long Written Content

Communicating Internally

Live Video and Updates

Creating Closed Groups

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Facebook

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Instagram

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Twitter / X

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WhatsApp

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