CRN_April2023_Issue_1419

Company

Partner Program Channel Chief

2023 Partner Program Goals And Insight

Tufin identified a select group of Focus partners that will be prioritized for sell-through marketing activities and sales- to-sales events. The deal registration program is critical to effective measurement and includes attractive incentives. Unitrends’ goals are to increase the number of actively marketing partners and the number of new transacting partners, expand the global Unitrends Partner Program and enhance the certification program for partners. Unitrends’ primary goal is to more than double the number of actively transacting partners under the program. It also is aiming to get a significant percentage selling solutions from at least three product families. With a new channel chief on board, Veeam will be revamping its partner program to address the ever-changing needs of the market, including private and public cloud and how people are compensated. Veracode will focus on expanding enablement programs to launch more advanced-level training and certification programs, develop more tools and resources, and provide more resource support to partner teams. Verint aims to grow bookings and manage renewals with existing partners, recruit new resell partners and analyze global and regional partner performance through common metrics and management tools. Veritas is focused on aligning its Fiscal Year 2024 program to lead with a cloud-first strategy, simplify the ease of doing business, increase partner profitability with attractive rebates and incentives, and drive growth in cloud. Verizon will expand channel routes to market and drive revenue acceleration and operational excellence. It also will offer live and new immersive self-paced training and collateral for product launches. Verkada is continuing to invest resources into channel partners. As it takes the many layers of sales and technical trainings and resources that it already offers and improves upon them, it wants to continue to find new ways to better support partners. Versa Networks aims to recruit new partners but also focus on partner productivity. It is focusing on tighter alignment with key strategic partners, alliances and channels and improving sales tools. Vertiv’s key objective is to invest with partners toward growth areas, in particular opportunities to promote key categories, new products and solutions, and managed services to mutual customers. ViewSonic’s goals are to continue to increase existing partner engagement and conduct broader outreach to the VAR community on ViewSonic offerings. VIPRE is moving to its next phase with the channel called “partner fanatical.” This is where companywide decisions start with the partner in mind and within day-to-day activities the company asks if they make the partner community stronger. One of Virtana’s goals is to build additional relationships with distributors to drive scale for the business. It also will work on strengthening relationships with strategic partners through campaigns around key solutions and challenges.

The Tufin Channel Partner Program

Gene Ymiolek, Director, Channel, Americas

Tufin

Unitrends, a Kaseya Company

Unitrends Partner Program

Adam Larrabee, VP, New Sales, Channel Management

Unitrends, a Kaseya Company

Unitrends Xtra Program

Adam Larrabee, VP, New Sales, Channel Management

Veeam ProPartner Program for Veeam Value-Added Resellers

Larissa Crandall, VP, Global Channel, Alliances

Veeam Software

Veracode Velocity Partner Program

Laurie Haley, VP, Strategic Alliances, Channel

Veracode

Verint Partner Community

John Bourne, SVP, Global Channels, Alliances

Verint Systems

Veritas Technologies

Mike Walkey, SVP, Global Channels, Alliances

Veritas Partner Force

Wendy Taccetta, SVP, Small, Medium Business Solutions, Channel Chief

Verizon Partner Network

Verizon

Verkada Partner Program

Caleb Augustin, Head of Channel Sales

Verkada

ACE Partner Program (Accelerate, Captivate, Engage)

Evan Fromberg, SVP, North America Enterprise, Channel Sales

Versa Networks

Peter Klanian, SVP, North American Sales

Vertiv

Vertiv Partner Program

ViewSonic Partner Program

Ryan Strayer, Sr. Director, Sales, B2B Channel Chief

ViewSonic

VIPRE Security Group

VIPRE Partner Community

Marc Malafronte, Director, Channel

Virtana

Virtana Partner Select Steve Hershkowitz, CRO

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APRIL 2023

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