Mr. Appliance Toolbox: Edition 4 2016
a mr. appliance® publication
4th Edition 2016
WRAPPING UP THE YEAR
4th Edition 2016
CONTENT
SOCIAL MEDIA
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MRA FRIDGE
YEAR END CHECKLIST
YouTube.com/user/MrApplianceCorp Facebook.com/MrApplianceCorp Twitter.com/MrApplianceCorp Pinterest.com/MrApplianceCorp
A NEIGHBORLY EVOLUTION DWYER GROUP EMBRACES NEIGHBORLY
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THE MOST POWERFULTOOL INYOUR OFFICE:THETELEPHONE
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SHOWINGVALUE
THE ART OF MOTORCYCLE RIDING
on the cover
DESIGNYOUR LIFE
5 REASONSTO USE PTNVENDORS
YP.CA DISPLAY ADS
CONTRIBUTORS
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DWYER GROUP ® MIKE BIDWELL DINA DWYER-OWENS MARYTHOMPSON HOLLY PETERSON KATHLEEN SEAMAN MR. APPLIANCE ® MICHAEL GREEN DEBORAH MCKENNEY President & CEO
Co-Chair Chief Operating Officer Marketing Manager Canada ProTradeNet ® Vice President Operations Franchise Consultant Franchise Consultant Administrative Assistant
12.
STEVE BOWLES TEENA JIMENEZ
PRODUCTION
MICHAEL MCCULLOUGH DESIREE JONES MEGAN BOYD Communications Manager, Dwyer Group, Inc. SEND TOOLBOX ® IDEAS/QUESTIONS TO: MEGAN BOYD Megan.Boyd@DwyerGroup.com Graphic Designer, Dwyer Group, Inc. Creative Manager, Dwyer Group, Inc.
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MRA FRIDGE
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YEAR-END CHECKLIST for Mr.Appliance ® Franchisees
toolbox ® |4th Edition Here’s a checklist (Source: Business Resource Services): 1. Call your bookkeeper, accountant, and/or CPA today and schedule a meeting by January 31. 2. Set a date that you expect your year-end numbers to be finalized. Communicate this date with them and get their commitment to achieve it. Suggestion: Valentine’s Day is February 14. What better gift to give yourself? 3. Review with your investment advisor and/or retirement plan administrator and plan funding for the current year retirement contribution. 4. Ask your CPA what issues need to be resolved to make this deadline. Most likely they will include: • Depreciation schedules (start getting capital purchases and sales to your CPA now so he/she can start updating your depreciation schedule). • Payroll reconciliation. • Compare current year-to-date expenses to prior year for any unusual/unexpected variations and investigate. • Have your CPA come up with an initial tax liability estimate for the year by forecasting remaining revenues and profits. • Work with your CPA to come up with a strategy to minimize your tax liability for the coming year. • Review needs for working capital for the coming year, including anticipated capital expenditures. • Review current financing and bank relationships, including line of credit and term loan balances and potential financing needs. • Is the existing accounting system adequate to meet management’s information needs? If not, what’s the plan to upgrade? Assign a date and a person(s) responsible for resolving each of these issues. Put these dates into your scheduler and have weekly progress meetings. Establishing a written year-end closing procedures checklist for accounting staff and management personnel will help you to achieve your goals of a timely, accurate and cost efficient financial close for 2016 and all future years.
BY: MICHAEL GREEN, VICE PRESIDENT OPERATIONS
W hile helping Mr. Appliance franchisees gain an improved understanding of their financials (P&Ls, Cash Flow and Balance Sheets), I oftentimes refer to this process as one of the “Un-Fun” aspects of effectively operating a profitable and cash flowing business. Believe it or not, financial statements can actually be FUN. Understanding and learning how to read, analyze and interpret the financial performance of your business can be financially rewarding (equals FUN). Plus, by better understanding how to read your financial statements, you are now in a much better position to make more informed business decisions and to, hopefully, avoid making costly and “not-so-good” business decisions. In many ways, financial statements are a lot like report cards (remember high school?). A financial statement can tell you “how well” or “how not-so-well” your business performed over a period of time (week, month, quarter or year) in most cases. That’s the reason I encourage and work with Mr. Appliance franchise owners/business managers to take the time to learn how to read their financial statements. With this year’s economic challenges and political environment, having timely and accurate financial data becomes even more critical to help you make sound decisions for your company and to reach your financial goals and objectives. So, by setting a schedule in place to finalize your financial statements for the year, you can get a head start on tax planning so you can take proactive steps before the end of this year. This will help you identify any possible money saving options.
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Spoiler Alert: Regardless of the type of Goodman brand product, the reviews are quite exceptional. When homeowners have their local dealer install a new Goodman brand heating or cooling system, it’s not unusual to get a review that reinforces the brand’s slogan, “Thank goodness for Goodman ® ” .
Why are homeowners talking about Goodman ?
I purchased this equipment after researching the major brands and speaking to several HVAC installers. The equipment is well built and a great value. Goodman has an excellent warranty program. The installer was professional and his workmanship is of the highest quality. I noticed an immediate difference in the comfort of my home. I am impressed at how quiet the unit is. - smithke
Review *
★★★★ 4.7
*Goodman uses the industry leader in homeowner reviews, BazaarVoice, to administer and validate the reviews you see on the website. This means reviews are directly from homeowners, with checks to prevent fabrication, modification, or fraudulent activities. To see how Goodman authenticates reviews, please see BazaarVoice’s Authentication Policy at www.goodmanmfg.com
Seems like lots of people are talking about the Goodman ® brand these days. Nearly every day, comments and ratings from homeowners across North America are now being captured and placed on display. To find out how homeowners rate Goodman brand products simply visit www.goodmanmfg.com/reviews.
For more information about the complete high-efficiency value product line from Goodman, simply contact your local Aire Serv® or local Goodman brand distributor.
Our continuing commitment to quality products may mean a change in specifications without notice. © 2016 Goodman Manufacturing Company, L.P. · Houston, Texas · USA www.goodmanmfg.com
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OUR MISSION
OUR VISION
To be a world class company admired for the excellence that customers, franchisees and associates experience with Dwyer Group ® .
To teach our principles and systems of personal and business success so that all people we touch live happier and more successful lives.
A Neighborly EVOLUTION
BY: MIKE BIDWELL, CHIEF EXECUTIVE OFFICER, DWYER GROUP ®
O ver the last year, I have been discussing howmore brands matter to you. We are in the midst of a transition of consumer shopping preferences. Look at what is happening to online purchases of goods. You can look to the success of Amazon to appreciate this. Online sales have put the squeeze on traditional big box retailers such as Best Buy. Walmart recently announced they are cutting back on their physical store capital investment in favor of offering a more robust online marketplace. They do not want the likes of Amazon eating into their market share (any more than they already have). Most of us have now become comfortable with purchasing online; I prefer it. Services are the next e-commerce frontier. Amazon, porch.com, Angie’s List, and others see it as the next big opportunity. No doubt they are in for a huge learning experience. In selling products, online retailers have mastered providing a very high-level consumer shopping experience by exerting a high degree of control over their digital presence, the supply chain and the delivery chain. This isn’t nearly as easily pulled off in the services space, but many of these disruptors are smart and have extensive resources. However, they are missing one critical piece. The service provider. We have what they don’t. We are best positioned to deliver a consistently high consumer experience. Providing a consistent consumer experience will be an important part of trying to replicate the success achieved
with online product sales. I believe we have the best model to accomplish that; local commitment trained to deliver a service in a specific manner, using national sophistication and systems. This is very difficult to pull off without a franchise model. While these changing market dynamics are potentially a threat, they also present a huge opportunity. We are aware, and we are acting. At Reunion, we announced our plan to launch our Neighborly ™ (Neighbourly ™ for our Canadian neighbors) umbrella brand in 2017. We had already had a long-term vision of being able to extend customers from one brand to others. Those customers are buying services somewhere – let’s keep them in our Neighborhood! We have been acquiring additional brands to provide a more complete offering to the consumer in this regard. We must have enough of what they need to be relevant. More brands matter. We are at a pivotal point in our evolution as a company. We have the opportunity to create a new brand, a household name, a destination to find trusted and vetted service providers for the things consumers need. If we don’t do it, someone else will. We have spent 35 years getting ready for this moment. We will need your full engagement to execute on this opportunity so that we can continue to meet (and continue to exceed) our customers’ evolving preferences.
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1/27/16 1:23 PM
DWYER GROUP ® EMBRACES NEIGHBORLY
BY DESIRAE FRANCO, DIRECTOR OF COMMUNICATIONS AND PR
W e will not sit idly by as high-tech competitors try to enter our space and take our customers,” stated Mike Bidwell, president and CEO of Dwyer Group ® prior to introducing the new Chief Strategy and Marketing Officer, Lisa Zoellner. For years Dwyer Group has recognized the opportunity to cross-market all of our services to the existing customers of our brands. Zoellner, who was tasked with this very tall order when she joined Dwyer Group in January 2016, revealed to franchisees and associates the progress of this high-priority objective. “We must change our approach because our customers are changing,” said Zoellner as she began explaining the overarching opportunity a strategic customer relationship management (CRM) system represents for all franchisees. “Only six percent of our current customers have ever used more than one of our brands,” she reported. “All of our customers are homeowners or business owners who are willing to pay for premium service, yet most of them have no idea that we (our brands) are all connected. That we are all part of the same family dedicated to service and quality – to doing it the right way.” “We have a unique and valuable story amongst our brands, one that resonates with our core customer base,” stated Zoellner. “We are a network of people who have dedicated our lives to improving the lives of others; we are business owners, friends, parents and community leaders. We are neighbors.” The overarching umbrella brand that Zoellner’s team has created to serve as the foundation for our CRM effort is Neighborly. It will serve to unite all Dwyer Group brands in the minds of consumers, giving us an opportunity to tell our full story of all we have to offer.
“At a time when our competition is growing and changing, with new disruptor brands entering the home service category every month, we must evolve and meet our customers where they are online,” emphasized Zoellner. “We have an advantage over the competition in that home service is in our DNA. It is not just what we do, it’s who we are.” Zoellner emphasized that while disruptor brands may have the technology to deliver a slick customer experience on the front end, they can’t compete with the systems, people and world-class service that is core to all Dwyer Group brands. After hiring an independent survey company, past customers were interviewed to test their reactions to Dwyer Group brands being “Neighborly.” An overwhelming 89 percent of those interviewed agreed with the assessment. “I have been doing this a very long time and have never seen such high scores for a new brand,” said Zoellner. In future communications, Zoellner will share the rollout plan for the Neighborly ™ brand, targeted to launch in early 2017. In closing, Zoellner had these inspiring words for franchisees: “ Neighborly . Our customers believe it. And I know you can deliver it.”
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1:23 PM
The Most Powerful Tool inYour Office
THE TELEPHONE
BY: DEBORAH MCKENNEY, FRANCHISE CONSULTANT
I n my nine years with Mr. Appliance ® I’ve heard Doug Rogers say several times that he could take any one of the Top Gun franchise owners in the network, drop them anywhere in the country and they would succeed. This year marked an opportunity for Doug’s statement to be proven right when Steven Johnson, Mr. Appliance Over the Mountain in Birmingham bought an existing Mr. Appliance franchise in Cincinnati. The franchise in Cincinnati had struggled for a few years and was just never able to make it over the hump. The main issue from the owner’s perspective was that they couldn’t get the phone to ring. Within three weeks of Steven taking over the business in Cincinnati they were booked out a week with service calls and hiring more technicians. When asked what he did differently, Steven said, “We just answered the dang phone!” The phone had been ringing all the time, but the prior owner was letting the phone go to voice mail on the evenings and weekends. The other thing I’ve heard over and over again from franchisees, “My area is different. My customers are different.” I’ve heard it from franchisees in rural areas and large metropolitan areas from coast-to-coast. The truth is it doesn’t matter where your franchise is located; customers want the same things. Of course they want their appliances fixed, but they also want to deal with a service company that makes it easy for them because they are busy. They want to be treated fairly and get value for the money they spend.
According to a Harvard Business Review study about what customers of service companies really want, 65 percent said they want knowledgeable frontline workers and a one-call-and-done interaction. Most respondents defined “knowledgeable” as able to answer questions without being placed on hold to search for someone or transferring them to someone else. One-call-and-done tells me customers don’t want to leave a message on voice mail and wait for someone to call back. Remember, generally people tend to distrust service companies in the first place. If they have distrust to start with, why would they hold-out hope of getting a call back? People are busy – they want to make a call, schedule the appointment and move on with their lives. When the phone does ring in your office, it’s ringing because you spent money to get the phone to ring. On average it costs about $20 in marketing to get a new customer to call you. Do you really want to risk losing that opportunity because the phone is not being answered by someone that can answer questions and get the van rolling? Your perception may be that customers will leave a message and wait for you to call them back and maybe some do; but are you willing to risk it? Steven has another quote I like a lot about keeping the customer first in everything we do. He tells his employees, “I will inconvenience an employee before I will inconvenience a customer, because without the customer none of us gets paid.”
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SHOWING VALUE I would like to address the 5th step in the A.S.S.I.S.T. acronym, which is showing the customer value. This step is often overlooked in the repair process, but when done properly, it can dramatically increase your customer retention and future business. Even if the repair or diagnosis is a simply one that only takes a few minutes, the customer still wants to see value in what they are paying. We can walk through just a few of the ways this can be done with little to no cost to the franchisee. Providing value to the customer encourages positive customer feedback while reducing customer acquisition costs since they are more likely to refer you new customers. Let’s start in the laundry room. If you happen to be working on a washing machine, it’s a good idea to inspect the dryer while you are at it. You can easily pop open the cabinet and clean out any lint that might have built up inside the cabinet. In turn, I recommend taking pictures of the inside before and after the cleaning so you can show the customer. You can also inspect the belt and other components of the dryer to insure proper functioning. This is also a good time BY STEVE BOWLES, FRANCHISE CONSULTANT
to make recommendations to the customer as far as explaining ways they can improve the performance of their appliance. This might even result in an additional repair while in the home. Now, moving on into the kitchen. Another great opportunity for you to add value to a repair, would be to clean or replace (depending on the price) the vent-a-hood filter over the stove. Many times this is forgotten about by the homeowner. You could also clean the stove top and drip pans. This is another opportunity for you to upsell various product you might have while showing value at the same time. If you happen to be working on the refrigerator and already have it out from the wall, take advantage on the opportunity there for showing value to the customer, by going ahead and cleaning the evaporator coils. Explain to the customer verbally and on the work order what you did, and why it’s good to do this on a regular basis. A final area for consideration when trying to add value to a call is making sure your technicians are in full uniform and prepared for whatever situation they might encounter. I have encountered many techs that have not been in full uniform and been out on far too many field rides with technicians that were not prepared and/or didn’t have the equipment or tool needed for the job. In turn, they would ask the customer to borrow theirs. I have seen techs ask customers for tools, towels, buckets, ladders, etc. The customer is paying for expert appliance repair and the convenience of not having to get involved in the repair. By the customer having to provide materials to a tech, it makes the company come across as incompetent and unprepared. By having the little things like the correct tools, a Shop Vac, extra towels, buckets, etc. available it appears that it isn’t this company’s first rodeo and that they have experienced this situation before and are ready for it. Sometimes, you might think the customer isn’t watching or won’t notice if you try to rush through a call, not pay attention to detail, or miss a step in Front Line Service. However, all you are doing is hurting yourself and the brand as everything always comes out in the wash (no pun intended). I leave you with this. There are many ways to show value to a customer, and a franchisee knows if they are or are not doing it on a regular basis. A customer might not be able to describe what they are looking for in a service professional, but I can assure you that they know value when they see it.
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The Art of Motorcycle Riding BY MARY THOMPSON, CHIEF OPERATING OFFICER, DWYER GROUP ®
“Your bike – like your life – will go where you’re looking.”
B ack at the turn of the century my Dad invited me for a motorcycle ride to the Grand Canyon. He invited me under the auspices that he had a brand newmotorcycle he wanted to test and thought it would give us special time together. He was right. What I did not know when I accepted his invitation was he had another motive for the ride. He had a lesson to share with me and the motorcycle was (pun intended) the vehicle for that lesson. His motorcycle was equipped with helmets that allowed the driver and passenger to talk with one another so for five hours he shared his wisdom and reminded me how important it is to take in the view and consciously decide where I wanted to look. We ended the ride at the Grand Canyon arriving a fewminutes before the sun began setting. I was in awe of the beauty all around me. Then my Dad invited me to sit on a bench with him to watch the sun set as he finished his lesson. He told me that life is like riding a motor cycle. Your bike – like your life – will go where you’re looking. If you’re looking in the wrong direction you’ll get fixated on the wrong thing and likely crash. This is particularly true when making turns on your path. Nine times out of ten the bike is capable of getting you around the corner but you must look where you want to go. And he said you must learn to look as far down the road as you can because the best riders are not surprised. Instead they anticipate the road and the turns. The best drivers also are constantly moving their machines down the road to the best driving conditions. He had taken me on the ride because he thought I had been looking in the wrong direction and he was right. At that time in my life I was focused on negative things and had forgotten about looking where I wanted to go. His wisdom and mentoring helped me refocus, find the right road, and look in the direction of success. I also learned that day that in our lives we may know someone who needs to be handed a hard and heavy brick. We see this with our some on our teams, in our families and with close friends. We can throw the brick at them likely causing harm or we can hand them the brick carefully and with kindness in a way they can best accept it. That day I was handed a brick with love and care.
I share this story with you as a reminder that as we ride our motorcycles in life our focus will make one of the biggest differences in the quality of the ride. R – Really successful people have mentors in their life to help them grow faster and stronger I – I grow best by looking in the direction I want to go and looking as far down the road as possible D – Driving conditions on the road require us to navigate toward the best road possible E – Everyone we mentor will be best served when we hand them their bricks with care and kindness I encourage you to find a mentor for one place in your business where you need improvement or to look on a different direction. I’s also important to offer to mentor someone where you are strong. Are you looking in the right direction? If not, changing that is the most important thing you can do today.
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THE DESIGN YOUR LIFE TEAM CHALLENGE
BY DINA DWYER-OWENS, CO-CHAIR, DWYER GROUP ®
It goes back to one of the key messages in the original Code of Values that Don Dwyer Sr. outlined when he created Dwyer Gr up : “We believe in the untapped potential of every human being, every person we help achieve their potential fulfills our mission.” EVERY PERSON CAN BENEFIT FROM DESIGN YOUR LIFE At the corporate level, we offer the Design Your Life program to every person who joins the organization. That includes members of the leadership team, franchise owners, associates across our brands…at all levels. Every person has untapped potential. Every person should set targets that a job can help them realize. Every person should design his or her life. And the same idea applies to your team at your business in your city fulfilling your mission. MAKING TIME IS THE KEY TO REACHING TARGETS We know franchise owners are busy. And that can be magnified by busy days for service professionals, CSRs, sales associates and more. The key is making time for the team. That extra loyalty towards your business exists in a Design Your Life programwhere everyone benefits and collectively realizes their full potential by being part of the business. We could jump into new-owner business training at Dwyer Group and skip DYL in Waco. We could be solely focused on teaching you the systems to run your business. But we don’t do that. Instead, we put DYL on the schedule and invite you to define where you want the business to ultimately take you! Without that clarity the business will run you. Imagine if every member of your business went through that same exercise. They wouldn’t just have a job, they would be on mission! All it takes is three hours on a Saturday morning where you invite teammembers, their spouses and significant others, and ask them to do more than just dream about their futures. Who doesn’t want to enjoy that kind of weekend? With the entire program divided into chapters that are easy to follow, every attendee should have a clearly written target by the end of the session.
T arget-setting is one of the hardest things to do when your life and your job are consumed with living in the moment. You know what that’s like. Today’s calls, today’s problems, and today’s solutions are filling the calendar and there’s no time to waste. But, guess what? You’re wasting the most precious time that exists if you’re not thinking beyond today for what you want in your life tomorrow. And free time is not falling in your lap to plan for where you want to go. So unless you schedule time to make those plans and set those goals, you’ll never actually get there. If this sounds familiar, it should. This is the very Design Your Life (DYL) approach that every new franchise owner goes through in new business training. And why do we have that class? Because, across Dwyer Group service brands, there is that very real idea that nobody wants to work forever. In fact, one of the reasons people invest in our proven franchise systems is hopefully so they won’t work forever, but instead journey on a path towards higher targets in life. Those dreams should feel like a possibility with the Design Your Life program. Perhaps you want to pass on a successful business to your children when you’re ready to retire. It may be to create a nest egg and buy the ranch house in the country. You might want to go on mission trips or travel to faraway places. You get to decide, and then you get to set the targets in your business that will get you there. But while you’re at it, why not teach those same principles to your employees? After all, the same ideals that attracted you to the business could be just as valuable in recruiting and retaining the employees who help you run that business.
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PROTRADENET ® UPDATE 5 REASONS TO USE PTN VENDORS
T!
BY KATHLEEN SEAMAN
Y ou can use any vendor you want, but WHY would you want to? ProTradeNet ® was created by Dwyer Group ® in 2005 exclusively for its franchisees. Offering special pricing and rebates, the PTN preferred vendor program is completely unique in the franchise industry, and it’s completely FREE for you to use! If “free” isn’t a good enough reason for you to use PTN, here are five more: 1. PTN Does the Heavy Lifting We know you’re busy running your business, and you can probably find a more effective use of your time than researching vendors and haggling over prices. When you use an outside vendor, you do the legwork. When you use a PTN vendor, that work has already been done for you. Every vendor in the PTN program applies to be part of the program, and from there each one is extensively vetted. Once the vendor is admitted to our program, PTN negotiates special pricing and rebates on your behalf, saving you time and money. 2. You Save Money Upfront & On the Back End All of our vendors offer a discount on products or services, so you’re always going to save money at the time of purchase, but most of our vendors also offer a rebate, and that can really add up! In 2015, we gave away $2.3 million in rebates to our members. We handed out checks to franchisees that ranged everywhere from $10 to $100,000. Some franchisees put their rebate money back into their business, others use it to pay for Reunion, some take their family on vacation, and one franchisee uses his rebate to pay out annual employee bonuses. How do you use your rebate check? “The rebate check I receive at Reunion pays for my whole trip, making the whole event that much more relaxing.” — The Grounds Guys ® of the Rogue Valley 3. PTN Vendors Adhere to the Code of Values ProTradeNet is highly selective when it brings on new vendors to the program. Our goal is to help you create strong business partnerships that benefit both you and our preferred vendors. To make that possible, we require that our vendors provide you with excellent
customer service and adhere to Dwyer Group’s Code of Values. Vendors outside the PTN program aren’t held accountable to this standard. 4. Dedicated Representatives that Understand Your Business Every PTN vendor has either one or several account reps dedicated to serving our members. When you call a PTN vendor and say, “I’m a Mr. Appliance ® franchisee,” there’s no need to explain your business. They know about Dwyer Group , they know that you’re a member of PTN, and they understand your business. Outside the network, you’re just another business owner — but with PTN, you’ll engage with elite vendors who are invested in the success of your business. “I love using PTN vendors because it’s very simple to do business with them. I don’t have a lot of time to deal with people who don’t know our business and the products we use. It’s nice to work with people who deal with hundreds of other franchisees. I call and they know who I am. It’s hassle-free.” —Mr. Appliance ® of East Texas 5. PTN is In Your Corner ProTradeNet ® is more than a preferred vendor program; it’s also a dedicated team passionate about helping you develop successful business relationships. When you use a vendor outside the PTN program, if that vendor doesn’t honor a discount, provide excellent customer service, or make things right when you’re unhappy with a product, you’re on your own to resolve any issues. But when you use a PTN vendor, the PTN team is here to advocate for you whenever necessary. On the occasion that you’re not happy with a product or service, these issues can be resolved because not only do our vendors care about “continuously striving to maximize internal & external customer loyalty,” but PTN does, too. “If you’re using a vendor not in the program, and there is a similar vendor in the program, that’s not a very wise business decision.” — Aire Serv ® of Southern New Mexico
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CANADIAN CORNER
Advertising Opportunities
BY: HOLLY PETERSON
YP.ca is now offering display ads – these new ads can show up on the search results pages as well as individual merchant pages. Search Results Page Display • 300x250 on search results pages • Pages can be targeted against YP headings • Endemic advertisers only - i.e. Ford on automotive pages • Can be geo-targeted
Mr. Electric
123 Address St. City, ST 12345
ElectricCompan y
123-456-7890
Get Directions
Website
Enter Map View
Raitings & Reviews
Be the first to review
Write a Review
Opening Hours
Mr. Electric City, ST
Phone Number
Be the first to review
ElectricCompan y
Mr. Electric City, ST
Monday
8:00 AM - 5:00 PM 8:00 AM - 5:00 PM 8:00 AM - 5:00 PM
Tuesday Wednesday
The display ads can be purchased on a trial basis for 2 or 3 months. It’s priced at $25 per 1000 impressions with a minimum buy of $6k. The ads are sold at a provincial level, but they can target the cities desired within that province. So for example, in BC the target cities could include Vancouver, Surrey &Whistler. If there is more than one location that wants to advertise and share a province, landing pages can be created to direct users to the individual locations. For more information the new YP.ca display ads, please contact DAC Group: Grayce Nicol Account Manager DAC Group / Vancouver GNicol@dacgroup.com 604.298.4544 ext. 3230
Phone Number
Enter Map View
ElectricCompan y
Mr. Electric City, ST
Phone Number
ElectricCompan y
Your Ad Here
Mr. Electric City, ST
Phone Number
ElectricCompan y
Mr. Electric City, ST
Phone Number
ElectricCompan y
Mr. Electric City, ST
Phone Number
ElectricCompan y
Merchant Page Display • 300x250 on non-paid merchant pages your competitors!) • Merchant pages targeted with keywords - ex. furniture, furniture store • Advertiser must select multiple keyword categories for optimal delivery - Appliances & Furniture, Garden + Lawn + Outdoor. • In order for 300x250 banner to appear, the business page must include a keyword from keyword list • Ante Modern Furniture includes “furniture” keyword, therefore 300x250 banner will appear as “furniture” is part of the Appliances & Furniture keyword list • Can be geo-targeted
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LET ProTradeNet ® PUT MONEY BACK IN YOUR POCKET!
PROTRADENET.COM • 254-745-2549 • REBATES@PROTRADENET.COM
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