Discuss your recruitment plans with your New Business Manager. The employee turnover numbers mentioned later in this section are realistic, and you must not let customer demand exceed your capacity to properly service customers. Begin now to develop your recruitment focus. The consistent growth of your MOLLY MAID business is tied directly to your success in recruiting potential employees: View anyone you see working as a potential employee. Never be shy about asking them how they like their job, especially the hours. Talk with them about the positives of working for MOLLY MAID and leave them a business card. Look for every form of free advertising available. Brainstorm concerning the places where potential employees would shop, hang out, etc. Canvas those places with recruitment pieces. Talk to other business owners. Where are they getting people? What kind of media is effective? Visit employment offices frequently. When advertising, sell benefits: Family-friendly hours Five-day work week No nights, holidays, weekends Good pay Potential advancement and company car Company benefits, uniforms, vacations, etc. Keep a “recruiting mentality” 100% of the time. Everyone is a potential candidate. Always carry your business cards and sell the benefits of working at MOLLY MAID. 1.16.4 Sample Recruitment Calendar Again, a key factor in becoming and remaining well-staffed is developing a vigorous and dynamic recruiting strategy. To help yourself make time for all of the things you want to do, make up a recruiting schedule that lists all the tasks related to recruiting and the frequency with which you want to perform them. Following is a sample of what such a schedule might look like. You can begin working on some of these activities right now—giving yourself a head start on employee recruiting. Tasks Week 1 Week 2 Week 3 Week 4 Quarterly Yearly Internet Ads X X X X Interviews Continual Continual
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