THE HERO I N S I DE R KEY WAYS TO MAINTAIN YOUR BRAND REPUTATION
www. yol of sky l aw. com (305) 702-8250 AUGUST 2019
How Is Word-of-Mouth Affecting Your Business?
How come the summer always seems to blink by? Maybe it just melts because of the Florida heat. While there’s still almost half the summer left, the prospect of school starting in a few weeks means that summer vacation is ending. What this really means is that the orderly routines created by school days give parents less to stress about. Some parents will enjoy the bittersweet pleasure of having an empty nest because the last of the children are off to college. What to do with this newfound time? All sorts of opportunities await, but have you considered finishing your planning? Speaking of planning, we’re getting into the main part of hurricane season. It can’t be said enough: Make sure you have your hurricane plan in place for yourself and your business.
Your business’s reputation online and offline can affect your profits and brand in major ways, including the word-of-mouth about your company. At the grocery chain Albertsons, new hires learn this: “You lose one customer, you’ve just lost 100. That one customer you lost will tell their friends, and those friends will tell their friends, and so on.” That’s the power of word-of-mouth marketing, or WOM marketing. The good news is that companies do have considerable power in controlling their reputation. To maintain a good brand reputation and keep your WOM marketing positive, check out the following tips. Tracking reviews from popular online channels is essential to curating a positive reputation. The best way to monitor this is to set up a Google alert for your business. Another way to get ahead of any bad reviews is to set up business accounts on Google and Yelp. For Google, you will need to claim your business listing on Google My Business. It’s a great way to allow people to review you, build up your reputation, and spread positive WOM marketing online. You should also keep a tab on reviews posted on social media about your company. Be sure to respond to any reviews or comments. In response to positive reviews, let customers know they’re being heard, and they’ll be more inclined to consider your business next time they want to make a purchase. In addressing negative reviews, be sure to respond quickly, alleviate any concerns the customer has, and enable the customer to take down the review. CHECK ONLINE REVIEWS AND COMMENTS
Enjoy the remaining part of your summer. Make sure to get outside and soak up some of that sunshine!
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