Janet Davis Cleaners - March 2020

Giving Back to Local Companies

REFERRING EXCELLENCE

5 Generations of Upholding the Family Name

ON NATIONAL MOM AND POP BUSINESS OWNERS DAY

March 29 is National Mom and Pop Business Owners Day, which is huge for small businesses everywhere. Mom-and-pop businesses are the backbone of the U.S. economy; Small Business Trends reports that mom-and-pop businesses account for 64% of gross domestic product (GDP) and generate 78% of all new jobs. Furthermore, no matter what turns the economy takes, small- business owners are less likely to lay off their employees than big corporations. Mom-and-pop businesses support all communities, and you can support them by celebrating this unofficial holiday! GIVE YOUR LOCAL ECONOMY A BOOST! Shopping locally has a massive impact on your community. Local businesses return three times the amount of money to the local economy than larger corporations do. With that big of a returned investment, your community can support even more small businesses that generate a wealth of jobs and keep the cycle going. In addition to the economic boost, products from small businesses are usually higher quality, which makes them a better value for your dollar. Take this day to shop for birthday and holiday gifts for your loved ones that will bring them great joy and last a lifetime. GET SOCIAL AND SPREAD THE WORD! While small businesses utilize every form of marketing available, social media is essential for their success and growth. After shopping at your favorite mom-and-pop business, share that experience on your social media! When you write a post on Facebook or take a picture for Instagram, be sure to tag the business and use relevant hashtags so your friends, family, and everyone else in your community can shop there too. Writing reviews on Google Reviews and Yelp helps establish validity for the company. When another potential customer looks for reviews, they know they’re getting quality products and services from a well-established pillar of the community. The local businesses that are active on social media may post deals and sales for that day only, so keep your eyes peeled and be sure to follow all your favorite businesses!

Janet Davis Cleaners has been serving this community for five generations. When we dry clean for you, whether it’s everyday workwear or something special like a wedding dress, we are focused on more than just getting the job done as quickly as possible. At Janet Davis Cleaners, doing a good job is about more than just getting a return customer — although, of course, we love it when our customers come back over and over again. To us, doing a good job is about maintaining the standard of excellence family members put in place generations ago. It’s about upholding the family name. At Janet Davis Cleaners, we care about providing only the very best quality and service. And when you notice our hard work and refer your friends and family, it makes a real difference to our bottom line. According to Entrepreneur magazine, a whopping 85% of small business owners say the best way for them to acquire new customers and keep their businesses healthy is referrals. That’s certainly true for us. If you’ve referred your friend or family member to us, thank you for trusting us to serve them and take care of their needs to the very highest standard. It means a lot to us. Anything you do to help spread the word is valuable to us whether that means typing in a Google review or telling your best friend about us when it’s time for her to restore and preserve her wedding gown. We plan to be in business for many more generations, and with your help, we can make that a reality.

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