Speakeasy Marketing's online newsletter for June 2017
GROW YOUR INJURY FIRM IN 2017
73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364 | (888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM | JUNE 2017
As you might remember, I was caught up in an auto accident last year. RICHARD JACOBS ATTORNEY MARKETING SPECIALIST After the dust settled, I hired an attorney to help me seek damages and get my medical bills paid. It was a great engagement, and the attorney was instrumental in helping me achieve a positive outcome for the case. Anyway, there was a specific moment during our time together when the timing was * perfect * for him to ask me for a positive review.
But he didn’t!
Do you know what really amazed me, though?
When is this moment?
I went ahead and left him a positive review.
And why are clients more likely to leave a positive review at this time? That’s the topic of this month’s featured podcast: speakeasy. marketing/GetMoreReviews
Although this attorney has some online reviews, he doesn’t have as many as his competitors. If he cares about staying relevant and being able to compete on a level playing field, he needs to start getting more reviews pronto. Otherwise, he’ll be eating his competitors’ dust.
However, I seriously doubt most of his other clients do the same.
They would, if he made it a policy to take advantage of this “golden moment,” since this is the time when clients are most likely to do it.
– Richard Jacobs
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Financial Partners, “the IRS looks to see if you have a separate checking account.” No business owner wants to pay more in taxes than they need to, and creating a separate checking account will keep that from happening. It will also allow you to be more organized. Once you’re a little more established, you should consider making your company an official entity by creating a limited liability corporation, or LLC. As an LLC, your personal finances won’t be liable in the event that your company is sued. In essence, creating an LLC makes the line between business and personal definitive. Before filing as an LLC, be sure to talk to your lawyers and financial advisers to understand the intricacies of the structure. There are a lot of other ways to ensure that your business finances don’t end up where they shouldn’t belong (i.e., in your personal accounts). You can pay yourself a salary, for instance, rather than moving money from one account to another irregularly. Nav, a service for small businesses, will allow you to track your business and personal credit scores separately, and its introductory tier is completely free. The bottom line is that whatever methods you use, separation is the road to clarity.
The Separation of Business & Self
Why You Shouldn’t Mix Company and Personal Finances
For many entrepreneurs, your business can feel like an extension of yourself. While this can be advantageous when it comes to building a personal brand and making connections with customers, there’s one area where it causes more harm than good: finances. Tangling your company’s finances with your personal ones can lead to confusion, bookkeeping errors, or worse. Sylvia Inks, author of “Small Business Finance for the Busy Entrepreneur,” advises separating personal and business expenses as the first step in building a solid financial
foundation. “If you want to save time, have more money, and pay fewer taxes,” she writes, “take the time to open business bank accounts and associated credit cards to keep your personal and business dollars separate.” The earlier you can create this separation, the better off you’ll be. From a tax perspective, the easiest step you can take to legitimize your business in the eyes of the government is to establish separate checking accounts. “If there’s ever a question as to whether it’s a hobby or a business,”
says Richard Salmen, a Certified Financial Planner® with GTRUST
CAN INJURY LAWYERS GET A WIKIPEDIA PAGE? Continued from back page
Wikipedia and its trustworthiness as a source of information, there’s no denying that regular people trust it. In the latest episode of my Secrets of Attorney Marketing podcast, I interview a respected marketing consultant named Bert Martinez. He specializes in helping attorneys (and other respected professionals, like physicians, dentists, etc.) elevate their perceived status. And one of his most popular services is landing his clients on Wikipedia.
What kind of evidence?
You need to collect different types of third-party, trusted evidence that justifies a genuine public interest in who you are and what you have done. If you can show Wikipedia this, they’ll let you have your page.
If you’ve ever considered getting a Wikipedia page and using it to enhance your professional status, you might want to listen to this podcast on the drive home because it contains some solid information. Listen to it or download it for later here: speakeasy.marketing/Wikipedia
Result?
When a potential client or a professional peer types your name into Google, they’ll see that Wikipedia has written a page about you. And whatever you or I might think about
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Yellow Pages is still working for attorneys. But you need to know what you’re doing. This platform has changed a lot over the last two or three years, and the rules of the game are different than what they were before. Yellow Pages now attracts a different kind of potential client, with a different mindset. WHO USES YELLOW PAGES IN 2017? ( SIGH... ) Continued from back page
Book Review:
How Intelligent People Create a Powerful Purpose for Their Lives
Relying on destiny makes people complacent. When you assume there’s already a plan in place, you may put your life on autopilot, drift aimlessly, and fall into a habit of small, meaningless decisions. This could lead to a hollow fate, but one that you can avoid with effort. As internationally acclaimed Fortune 500 consultant Isaiah Hankel, Ph.D., explains, “The toughest decision a person will ever make is determining his or her ultimate purpose in life.”
What does this mean?
If you write a check for a Yellow Pages spot but you don’t know how to make this medium work in 2017, expect to get burned. This podcast explains how a select few law firms are still using Yellow Pages to acquire a steady stream of new clients:
speakeasy.marketing/YellowPages
Hankel has worked with leading corporations around the world and regularly presents at premier academic institutions, including Harvard University and Oxford University. In his book “Black Hole Focus,” Hankel rejects the complacent notion of destiny entirely, instead giving individuals the tools they need to find and fulfill their own purpose. Hankel starts by presenting research that links having a clear purpose with slower rates of mental decline and greater longevity. This is due to the fact that having a purpose enables you to meet your three prime needs: growth, connection, and autonomy. By “ruthlessly evaluat[ing] your current position,” as Hankel instructs, you determine if these prime needs are being met. Your purpose is determined when you established a plan to meet all of these needs. When trying to meet your prime needs, it’s important to remember every purpose will demand years of effort. For this reason, Hankel guides you to develop a can-do mindset and avoid willpower depletion. From here, you can create a whatever-it-takes mentality, which makes you better able to overcome challenges without feeling discouraged as you pursue your purpose. Based on scientific concepts from the fields of psychology, physiology, and motivational theory, Hankel’s ‘Black Hole Focus’ offers valuable instruction to benefit anyone, from CEOs to stay-at-home parents. If you feel bound by circumstances, using “Black Hole Focus” to help you find your purpose may be the way out.
Real Secrets of Attorney Marketing Law School Dares Not Teach (2nd Edition)
• Five new chapters, including live chat, what’s changing for personal injury attorneys marketing-wise in 2017, and more • Completely revised and updated for 2017 • Complimentary physical copy mailed/emailed provided upon request Available on Amazon Kindle, and by emailing rj@speakeasymarketinginc.com.
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THE PERFECT MOMENT TO ASK CLIENTS FOR A REVIEW THE SEPARATION OF BUSINESS AND SELF BOOK REVIEW: ‘BLACK HOLE FOCUS’ WHO USES YELLOW PAGES IN 2017? (SIGH...) CAN INJURY LAWYERS GET A WIKIPEDIA PAGE?
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Who Uses Yellow Pages in 2017? ( Sigh... )
“It’s 2017... who still uses Yellow Pages?”
This is what an attorney said to me a few weeks back. Here’s the thing, though:
Here’s a question I get asked from time to time:
Believe it or not, Yellow Pages is still working for attorneys — especially personal injury lawyers. In fact, for those who know how to play it properly, this overlooked channel is actually a super cheap way to bring new clients into your practice.
Can regular (i.e., non-celebrity) personal injury lawyers get a Wikipedia page?
Well...
But you need to know what you’re doing.
As you might know, Wikipedia doesn’t allow what it calls “vanity pages” (i.e., pages that are created by ambitious professionals in order to blow their own trumpet and shamelessly promote themselves).
For this reason, there are certain hoops you need to jump through. However, it can be done.
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