Find out more about the CIM Level 4 Certificate Courses
Level 4 (Intermediate)
Certificate in Professional Marketing
Certificate in Professional Digital Marketing
About CIM
CIM is an Ofqual regulated provider and our qualifications are also accredited by the European Marketing Confederation. We currently have over 12,500 studying members in 118 countries and 18,000+ assessments are taken by our students every year. Our qualifications are delivered through an international network of Accredited Study Centres, enabling you to learn in a way that suits your lifestyle – from flexible awards to full qualifications. Each module is based on our unique Professional Marketing Competencies designed to help marketers meet the increasing demands that are expected of them at every stage in their career.
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CIM qualifications road map
Qualification
Who it is for
Foundation Certificate in Professional Marketing
Those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing. You can choose between two qualifications to suit your individual career path.
Foundation Certificate in Professional Digital Marketing
Certificate in Professional Marketing
Marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career. You can choose between two qualifications to suit your individual career path.
Certificate in Professional Digital Marketing
Diploma in Professional Marketing
Marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. You can choose between two qualifications to suit your individual career path.
Diploma in Professional Digital Marketing
Senior marketers wishing to move to a more strategic management role. Through studying you’ll develop the desired skills needed to respond to international marketing challenges. Please note: This qualification is only available to those who reside outside of the UK.
Postgraduate Diploma in Professional Marketing
Experienced marketers working at a strategic marketing or management level, looking to strengthen their leadership skills to turn business challenges and disruption into opportunities.
CIM Marketing Leadership Programme
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Level
Structure To gain this qualification you’ll need to achieve a pass in the following modules: Marketing Principles, Communications in Practice
Level 3 (Foundation)
To gain this qualification you’ll need to achieve a pass in the following modules: Marketing Principles, Digital Fundamentals
To gain this qualification you’ll need to achieve a pass in the following modules: Applied Marketing, Planning Campaigns, Customer Insights
Level 4 (Intermediate)
To gain this qualification you’ll need to achieve a pass in the following modules: Applied Marketing, Planning Campaigns, Digital Marketing Techniques To gain this qualification you’ll need to achieve a pass in the following modules: Marketing & Digital Strategy, Innovation in Marketing You’ll also have the choice of one of the following elective modules, in which you’ll need to achieve a pass: The Digital Customer Experience, Resource Management, Managing Brands
Level 6 Equivalent level to an undergraduate degree (Intermediate)
To gain this qualification you’ll need to achieve a pass in the following modules: Marketing & Digital Strategy, Digital Optimisation, The Digital Customer Experience
To gain this qualification you’ll need to achieve a pass in the following modules: Global Marketing Decisions, Corporate Digital Communications, Creating Entrepreneurial Change
Level 7 Equivalent level to a Master’s degree (Advanced)
To gain this qualification you’ll need to achieve a pass in the following modules: Contemporary Challenges, Leading Change You’ll also have the choice of one of the following elective modules, in which you’ll need to achieve a pass: Consultancy, Managing Business Growth
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Level 4 (Intermediate)
Entry criteria One or more of the following is required to gain entry onto this qualification: – – CIM Level 3 Introductory Certificate in Marketing qualification or CIM Level 3 Foundation Certificate in Marketing or CIM Level 3 Foundation Certificate in Professional Marketing or CIM Level 3. – – Foundation Certificate in Professional Digital Marketing. – – any relevant Level 3 qualification. – – any UK Degree or International equivalent. – – International Baccalaureate (equivalent to NQF Level 3 and above). – – professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4. – – If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives. Assessments – – A mixture of exam and assignments based on a given theme and an organisation of your choice. – – Employer-driven, practitioner-based, relevant and appropriate for business needs. – – Three assessment sessions per year taking place in December, April and June/July.
You'll have a choice to choose between studying the Certificate in Professional Marketing or the Certificate in Professional Digital Marketing. Both qualifications will equip you with the skills, knowledge and understanding to perform at an operational level and carry out an essential and successful professional marketing role with the workplace. Who it is for Our level 4 qualifications are for those aspiring professional marketers who wish to gain knowledge and skills to succeed and progress within a career in marketing. Some typical job titles of those who study our level 4 qualifications include: marketing executive, marketing officer, marketing communications executive and communications specialist. How will it benefit you – – Get a unique opportunity to blend practical skills and academic understanding. – – Improve your global competitive advantage, increase your confidence and employability. – – Keep up with the latest trends and stay ahead in your field. – – Invaluable opportunity to network with other marketers.
– – CIM qualifications are recognised by businesses all over the world.
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Length of study – – The Total Qualification Time (TQT) per module is 170 hours. – – TQT includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time.
Ways to study – – Choose face-to-face study, distance (online) learning or a mix of the two (blended learning). – – You can also achieve each module as an individual award.
Qualification structure
Our qualifications have a flexible structure which have been designed to meet the needs of today's professional marketer. Each module can be taken as an individual award or combined into either of the full qualifications comprising two mandatory modules plus one elective elective. To achieve a full qualification at level 4, a pass in both mandatory modules and one elective module is required.
Currently there are two elective modules to choose from at level 4, which will determine which qualification you will achieve on completion. This will be continually reviewed.
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Modules Applied Marketing Mandatory Module
Aim of the module In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness. Please note the Applied Marketing module is the mandatory module for both qualifications at level 4.
Unit 1: The Marketing Concept – – Understand the contribution of marketing to the organisation. – – Know what influences customer behaviour across a range of contexts. Unit 2: Analysis and Insight – – Understand the factors and trends in the marketing environment and how they affect marketing. – – Know a range of options for gathering relevant marketing information. Unit 3: Marketing Mix – – Understand the application of the marketing mix within the different marketing contexts. – – Know how to apply and adapt the marketing mix to satisfy customer needs and business goals. Assessment: Examination The examination will comprise of multiple-choice questions to be completed in a controlled assessment.
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Planning Campaigns Mandatory Module
Aim of the module This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. Please note the Planning Campaigns module is the mandatory module for both qualifications at Level 4.
Unit 1: Campaign process – – Understand the process of planning a campaign. – – Know how to undertake an internal and external situational analysis. Unit 2: Planning campaigns in action – – Know how to develop a successful campaign plan. – – Understand how to implement a plan in practice. Unit 3: Campaign success – – Understand the principles of monitoring a marketing campaign. – – Know how to undertake a post campaign evaluation. Assessment: Assignment An assignment, based on a given theme and an organisation of choice.
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Aim of the module Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience. Please note if you would like to achieve the Certificate in Professional Marketing, you will need to achieve a pass in both mandatory modules and the Customer Insights elective module. Modules Customer Insights Elective Module
Unit 1: Fundamentals of customer behaviour – – Understand the range of customer contexts in which the marketer operates. – – Understand the key factors that influence customer behaviour. Unit 2: Customer experience – – Understand the customer experience. – – Know how to enhance the customer experience. Unit 3: Measuring and monitoring – – Understand the range of research methods and metrics available to monitor customer experiences. – – Know how to use and apply research approaches to gain insight and inform decision making. Assessment: Assignment An assignment, based on a given theme and an organisation of choice.
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Digital Marketing Techniques Elective Module
Aim of the module This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age. Please note if you would like to achieve the Certificate in Professional Digital Marketing, you will need to achieve a pass in both mandatory modules and the Digital Marketing Techniques elective module.
Unit 1: Digital techniques – – Understand digital marketing tools and techniques. – – Assess different applications of digital marketing . Unit 2: Digital enhancement – – Know how to integrate digital and offline marketing. – – Understand approaches to enhancing stakeholder engagement. Unit 3: Digital management – – Know how to develop a digital marketing plan. – – Apply and adapt digital marketing analysis. Assessment: Assignment The assessment will require submission of a assignment based on a theme and an organisation of choice.
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CIMmembership: Supporting you throughout your marketing studies and beyond
Content hub Our online content hub, Exchange, is packed with great writing, insightful data and thought leadership. Exchange publishes weekly content designed to provoke thought on a global scale. Exploring various sectors, disciplines and markets, we want to help shape the marketing profession and support the people that work within it. Catalyst CIM’s quarterly digital magazine, Catalyst, explores the world of marketing – delving into current issues within the profession and explaining the transformation that marketing is currently undertaking.
To study a qualification with CIM, you need to become a member. You’ll be able to take advantage of our insightful and thought provoking exclusive content, attend our national and regional networking events and top up your skills with a discounted rate on our wide range of training courses. Also, as a member you’ll gain recognition as a current and actively engaged marketer. Marketing and study resources Whether you want to understand marketing trends within your industry or gain more insights about your customers, you will get free online access to an extensive range of reports, journals, business publications and marketing books. In addition, you will also have access to a range of CIM published e-books. cim.co.uk/resources Practical insights webinars You can gain access to interactive webinars designed to help you with today’s newest trends and techniques in marketing. Available live or on demand, you can watch these webinars at your convenience.
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What our students say
My overall experience with the CIM Certificate in Professional Marketing was invaluable. Enough time is available to complete all work before deadlines and I could schedule my studies alongside my busy job. It also offers a great addition to my CV, so I can stand out against other candidates.
I started my marketing career about five years ago. I didn't know much about marketing then so I enrolled with CIM membership to gain insights and contacted them to start the CIM Certificate in Professional Marketing. I then continued to do the CIM Diploma in Professional Marketing and since my 3.5 years of studying I have moved on from a Marketing Coordinator to now Marketing and Ecommerce Manager. I genuinely believe my career would not already be so fruitful without the learning and modules I experienced from CIM. Anyone taking on a qualification, event or membership with CIM won’t regret it.
Jessica Bell, Marketing Executive Perfectly Clear Marketing
I believe that my career in marketing would not have progressed as quickly as it has if I hadn’t gained the CIM Certificate in Professional Marketing. It definitely helps me stand out and I feel it adds to my credibility as it is a well-recognised and respected qualification.
Claire Z Allen, Marketing and Ecommerce Manager Scout Shops Ltd, The Scout Association
Eileen Donaghey, Marketing Manager Anthony Gold Solicitors
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FAQs
a CIM qualification? The prestigious Chartered Marketer status is achieved through a combination of qualifications, experience and Continuing Professional Development (CPD). To become a Chartered Marketer, you must first reach MCIM or FCIM graded membership and then complete two years of consecutive CPD, as well as an online assessment. A CIM qualification at level 6 and 7 will contribute towards your eligibility for graded membership.
How much will it cost? You will need to pay a tuition fee to your Accredited Study Centre, the cost of which can vary per centre. Fees payable to CIM include your annual membership fee and cost of assessments. You can find a list of appropriate fees on our website. Students are eligible for reduced assessment fees if residing in a country that qualifies for international reduced rates. Can I study on my own? Self-study is a not an available method of study. To study a CIM qualification, you must be enrolled with one of our Accredited Study Centres. Studying with an Accredited Study Centre means you can be confident that you will receive the best teaching practices, from qualified marketing professionals. I have a marketing degree. Am I eligible for any module exemptions? We award exemptions through our Graduate Gateway programme. You can see if your university and degree are included here cim.co.uk/qualifications/graduate-gateway .
If you have any other questions you'd like answered, email qualifications@cim.co.uk
Will I be a Chartered Marketer after completing
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Enrol now
Join CIM To take a qualification, you’ll need to join us first. As a member of CIM, you will have access to a range of benefits and resources that can support your studies and professional marketing career. If you are already a member, just apply for your chosen qualification.
To join, simply visit: cim.co.uk/join
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