The Livewell Collective - September 2018

THE

SEPTEMBER 2018

REFINED SUGAR AND ROAD TRIPS

These days, the summer passes by so fast. When I was a student, the complete and utter freedom that came with school being out made the season feel like it would last forever. I have to admit that I sometimes miss those old days of reckless abandon. Then I remember the crushing feeling that would set in this time of year as my brother and I once again had to drag ourselves back into the school year. Reflecting on those days, I was a very different person as a teenager — weren’t we all? I was a student athlete in high school, but I wasn’t nearly as health-conscious as I probably should have been. In my defense, this was the ‘90s, and parents didn’t see much of a problem with letting their kids consume vast quantities of sugar. The sweet stuff was practically unavoidable for student athletes. I can’t remember a time Gatorade wasn’t available in the dugout, even during practice season.

For what it’s worth, I can say with confidence that the things our parents do to make our childhoods better stick with us, even if we don’t appreciate them in the moment. rule: We weren’t going to the same place twice. While she put a lot of effort into these trips, as teenagers, we were mostly resentful of them. We would rather have been out with our friends or at baseball camp than driving through cornfields on our way to the Rockies. It’s only when I look back as an adult that I can truly appreciate what an incredible experience this was. By the time I graduated high school, I got to see every state in the continental U.S. and enjoy the beautiful landmarks and national parks that make each unique. To this day, I have a deep love of driving to new places and exploring this great country. This is all thanks to my mother, who single-handedly took it upon herself to give us kids an enriching experience regardless of whether or not we appreciated it at the time. If I do become a father one day, I hope I can summon the same force of will and positive energy she gave us during those trips across the nation. As hard as it is to admit now that I’m competing with the neon- colored giants of the industry, I loved sugary drinks back in the day. I’m not a father myself, but I can imagine how difficult it must be for parents to wean their kids off of that stuff. For what it’s worth, I can say with confidence that the things our parents do to make our childhoods better stick with us, even if we don’t appreciate them in the moment. Prime example: the Colina family road trip. Every summer, my mom packed me, a friend from school, and my brother, Mike, into a conversion van and took us on a three-week road trip. When planning these excursions, our mom had one steadfast

Boy, how times have changed. Parents these days pay way more attention to what

their kids consume, and the results are inspiring to say the least. It seems that every year, more and more

high schoolers take up CrossFit and excel at it. Seeing up-and- coming athletes like Ohio’s own Olivia Sulek crush the

teenage division at this year’s CrossFit Games certainly gives us hope for

the future. The whole O2 team and I are proud to be providing kids like

these with great-tasting alternatives to the sugary, caffeinated beverages we drank at their age.

Here’s to the sacrifices, big and small, parents make for their kids.

–Dave Colina Founder, O2

Cheers,

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