ASSOCIATION NEWS The Label Academy Launches RFID Book
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maceuticals, and e-commerce. The zone will also provide visibility for contract manufacturers, printers, packaging service providers, design agencies, and technology inno- vators. #GreenZone will focus on eco-friendly materials, cir- cular solutions, and responsible production practices. De- signed to address growing industry demand for greener alternatives, the zone will provide exhibitors with a dedi- cated platform to showcase sustainability-driven innova- tions and best practices. NextGen Innovation will feature the technologies shaping the future of packaging and printing. From auto- mation and artificial intelligence to smart manufacturing, advanced materials, and digital solutions, the zone will dis- play innovations that are transforming the way products are produced, packaged, and delivered. Paper Industry Announces 2025 U.S. Paper Recycling Rates The American Forest & Paper Association (AF&PA) an- nounced its annual paper recycling rates, with 61-65 per- cent of paper and 70-75 percent of cardboard available for recovery being recycled in the United States in 2025. Paper and cardboard recycling rates held steady in 2025, underscoring the strength of America’s paper re- cycling system and highlighting that it is operating as designed. In 2025, around 45 million tons of paper were recycled in the United States—123,000 tons every day—in- cluding more than 33 million tons of cardboard. Nearly half of all recycled paper in 2025 went into containerboard, the material used to make cardboard boxes. Overall, a decline in U.S. paper and paperboard pro- duction led to a decrease in generation of recovered pa- per available for recycling in 2025. In addition, U.S. mills used 31.4 million tons of recycled paper to manufacture new products in 2025, a decrease of 1.3 million tons from 2024. Despite market dynamics, paper recovery remained strong relative to the available supply, explaining why the U.S. paper recycling rate held steady. Asteria Acquires Label Maker GT Etikettens Asteria Group has acquired GT Etiketten and Labels, a la- bel manufacturer based in Schoonebeek, the Netherlands, adding 8-color UV LED flexographic and digital printing ca- pabilities to its network. GT Etiketten serves the food, beverage and cosmetics markets with a production range spanning digitally and flexographically printed labels, in-house blank label man- ufacture and specialist constructions, including duo-layer and multilayer labels.
The Label Academy, the global publisher of technical books for the label industry, has launched RFID Funda- mentals , a guide set to help label and package print- ing converters and brands build RFID expertise and explore the technology in depth.
Written by Andy Thomas-Emans, Strategic Director at LOUPE Global, and edited by Chelsea McDougall, Editor of Labels & Labeling, RFID Fundamentals is said to provide a practical, end-to-end overview of radio frequency identification (RFID) for label and package printing professionals. The book explains how RFID works, how to specify the right label construction, the essentials of encoding and quality control, and the role of systems integra- tors. The guide is designed to bridge traditional label converting know-how with the evolving demands of connected packaging and data-driven supply chains. FGCE Launches New Introduction To Graphic Communication Nearly two decades after its original publication, Intro- duction to Graphic Communication from the Founda- tion for Graphic Communication Education continues to serve as a starting point for students and profes- sionals entering the graphic communication industry. The fourth edition builds on the foundation established by authors Harvey Levenson and John Parsons while adding new chapters, updated terminology, emerging technologies, and digital resources that reflect today’s industry. Designed for both education and workforce devel- opment, the book provides a practical foundation in the technologies, processes, terminology, and appli- cations that drive graphic communication today. It can be used in the classroom, as a corporate training and onboarding resource, or as a valuable introduction for anyone beginning a career in the industry.
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