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HOW TO LOSE A LOT OF MONEY — FAST A SIMPLE WAY TO RECOVER ‘LOST’ CLIENTS
A SIMPLE WAY TO RECOVER ‘LOST’ CLIENTS Do you have a process in place for when a potential says they “want to think about it” or talk to their spouse? We ask because most attorneys we’ve worked with don’t. And that’s tragic because after potentials hang up or walk out the door, chances are they’ll never be back. However with a few simple follow-up techniques, you can bring many of them back in the door.
HOW TO LOSE A LOT OF MONEY– FAST Without exaggeration, the fastest way attorneys routinely lose thousands of dollars monthly is this: They have no clear protocols in place for answering incoming calls. That’s a big problem. Having mystery-shopped our clients for years, we can assure you that most firms do NOT answer their phones the right way. It’s bleeding them dry. In fact, a survey of over 120 firms revealed something startling: The
average firm loses 39 percent of incoming calls to competitors. Let that sink in for a moment. We’re talking about almost 4 out of every 10 potentials here.
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However when you answer the phone a certain way, everything changes. We’ve seen clients upgrade their inbound phone scripts and enjoy up to 80 percent call-to-close ratios. Now they bring thousands of dollars back in the door — month in and month out.
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