TRACKING DOWN SUMMERTIME LEADS
Preparing to Beat the Busy Months
It’s easy for clients to get lost in the fold when you’re in the midst of a big rush. But the good news is that as long as your business is organized, now is the best time of year to follow up on prior inquiries. Whether they were toying with the idea of getting roof work done or just called to get an estimate, these are the customers that will keep you working until business picks up again. People who are proactive in their springtime chores may have called ahead to plan a roof repair for the future. These are all leads you can deliver quality service to during this somewhat slower time. As in any industry, the basic tenants remain the same, and one of the cold, hard facts is that business comes in spurts. By taking this opportunity to gear up for the busy times, we keep our numbers up and continue operating to the best of our abilities. If you do the same, your clients will thank you. Remember this: “There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.”
Throughout my years in this business, I’ve realized that calls and requests for roofing and materials come in spurts. One week, it’s hard to keep up, and the next week, it slacks off. It’s amazing to see when everyone is thinking the same thing. Granted, the weather is a major contributing factor to seasonal shifts, but there’s definitely more at play. For example, a few times a year, the majority of our orders within the same week will request the same color metal. It all goes to show that we are all human, and many of us think alike! In the roofing industry, January and February are a bit slower for business than March, and April seems slower than May or June. We at Central Michigan Roofing know this as well as anyone, but even so, we stay busy during the first quarter of the year with odd jobs like cleaning the shop, restocking supplies, finishing important paperwork, and most importantly, following through on wintertime leads.
Have a great month!
– Emanuel Herschberger
P.S. Thanks to those of you who complimented this newsletter!
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