IN THE COUNTRY &TOWN Welcome to
Creating the inspiration to move
The Market
Where Around 80% Of House Buyers Come From
We are within weeks of being half way through 2026 and during May and June the residential house market started to move in a more active direction, as the long slog from “sale agreed” to “completion” started to free up and turn a sizeable sales arranged pipeline into firm sales having exchanged contracts. Since the 1970’s the time taken for a house sale transaction to go from sale agreed to exchange / completion has steadily worsened, despite the massive advances in technology and digital matters.We have an editorial article on this subject on pages 148 and it reveals disturbing insights into the worsening time it is taking for a house sale to progress to exchange of contracts.This is relevant because the Labour government is making noises about overhauling the house sale process, so our editorial piece comes with a cautionary tale about when the last Labour government introduced Home Information Packs (HIPs) in 2007, which was an utter disaster and slowed down house sales considerably at the time. If only governments would listen first to agents or conveyancers and legislate second!
As we hit the half year point it seems that after years of rolling crises, many households seem unwilling to let distant geopolitics permanently defer life decisions. Homeowners and buyers alike are shaping their immediate future with pragmatic optimism, tempered by careful budgeting and realism on price.This outlook is keeping chains moving. Homeowners about to sell often obsess about London or overseas buyers, but the reality is that the buyers to focus on are the local ones because it is by far the most likely source of finding a buyer! The following house buyer statistic is to do with how many buyers buy local and within a radius of the house they eventually purchase, so consider the following which we have established from looking at house sale over the last year. We looked at a busy town branch in Fleet Hampshire and discovered that 79% of buyers who purchased through McCarthy Holden already lived within 6 miles of the property they purchased.We then looked at the same batch of transactions and extended the radius to 12 miles and 84% of buyers who purchased through McCarthy Holden already lived within 12 miles of the property they purchased. To see if there are similar trends in a village location, we looked at transactions in our Hartley Wintney and Odiham branches and discovered similar outcomes. By any standard this is a stand-out fact and reveals why the best leading agents will invest in a high street presence and local experienced personnel to deliver the services. Estate agency is fundamentally a local business, the success of which depends on local staff who know their customers and the best high street premises.This is one of the factors which influenced our decision to double our High Street presence in Fleet Hampshire in recent months.
moving home shouldn’t be this slow
Published by Kilbricken Publishing and John Joe Photography Limited,Telephone: 07470 707275, email jjtopshot@outlook.com, web johnjoe.co.uk. Publishing 2022 - All rights reserved. Reproduction is forbidden except by express permission of the publishers.The content of this magazine is believed to be correct but its accuracy is not guaranteed and it does not form part of any offer or contract. John Joe Limited cannot accept responsibility for any omissions or errors.
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