What types of mail are shared in the home
2.0
1.6
1.5
1.1
1.1
1.1
1.1
1.0
0.5
0
Letter addressed to me
Letter addressed to someone else in the household
Addressed catalogue
Letter addressed to ‘household’ or ‘occupier’
Leaflet/flyer with an address
Source: JICMAIL Q2&Q3, Kantar TNS, 2017 Base: Addressed Advertising Mail Items n=8,553
Where is mail shared the most?
Reach by type of mail only varies when you look at “letter addressed to someone else”, not surprisingly this is highest and reflects the fact that the household co-ordinator is sorting the mail and passing it on to others to read. The reach is very consistent across all types of mail.
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