Jon Carson Consulting May 2018

May 2018

Mother’s Day lessons about Customer Care

because of the holiday. Her birthday is on May 10, a date she never liked much because it always seemed to get rolled into Mother’s Day. As a kid, and even now, I try to make her birthday and Mother’s Day separate and special for her. I don’t combine them if I can help it, making both celebrations unique and exceptional.

There’s another very important mom in my life: my wife, Claudia.

Daughter Clare and Dave’s Mom, Gretchen

I want to remind you, husbands and children, to love your mother and honor your wife. It’s important to show them both how much you love them this Mother’s Day. In fact, one of the best ways to show how much you love your kids is to express your love for their mother. My marriage to Claudia is like most marriages in that we have our good days and our challenging ones. The only difference might be that our lives are a little more public than most, and that’s something we chose and cherish. Remember that God put your mom and your wife in your life so that you can listen to them even when you will not listen to others. I believe Claudia is sent to me from Heaven. Now my mission is to tell her that every day, and to remind you to do the same. I hope that all of you have a great May and enjoy Mother’s Day to the fullest. Dave Tester

We all tend to blame our parents for the bad things that happened in our lives, and that’s okay as long as we credit them for all the good things that happened too! The best customer-care lesson I had was watching how my mother, Gretchen, treated others. This Mother’s Day, I’m very thankful that my mom taught me about the little things that create connections with people. My mom didn’t plan for me to learn customer care from her, but she was, without a doubt, the best customer-service trainer a son could ever have. She showed me that, by doing something small and mindful for another person, you can let them know you really care about them. My mom would say, “It’s not what you say to them; it’s how you make them feel.” The phrase has stuck with me to this day — it was one of the most important elements she could have taught me. Mom went the extra mile for those in her care. When we had guests stay over from out of town,

my mom made sure they had freshly cut flowers in their bedroom. She would also cook their favorite meals when it came time to eat. Come to think of it, I’m not even sure how she knew what their favorite foods were, but she found out somehow. Whether welcoming guests or family, Gretchen still pulls out all the stops. Today, our family can count on her kind gestures like clockwork. Whether it’s for my son Carson, my daughter Clare, or my wife, Claudia, we always receive birthday cards, notes, or thank-you cards after any special occasion. She even contributes to our newsletter. Every month, our recipe on Page 3 is from Gretchen herself. I’m not going to lie; my mom is the best cook in the world. If you want a sample of some great cooking, be sure to give the recipe a try. When Mother’s Day comes around, I think it’s important that she’s able to enjoy a day for herself. May is a pretty special month for my mom overall, and not just


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