2021 Advertising&Sponsorship Guide
Updated 1/2021
Vision Mission To serve our members and partners by providing superior development offerings, quality resources and valuable networking opportunities that enhance and elevate the competency, reputation, reach and visibility of the HR profession. To be the premier resource for advancing and connecting the regional HR community.
Guiding Principles
• SERVICE – We exist to serve our members/attendees and our community.
• COLLABORATION – Volunteers, members, and staff work together to meaningfully impact the HR profession, the HR professional, and our community. • INTEGRITY – We create a culture of honesty, accountability, and ethical behavior to build a community of trust. • EXCELLENCE – In all our offerings, we will continuously improve to increase our value and impact in our community. • COMPASSION – We work to improve the lives of our members, volunteers, partners, and staff by being attentive to their challenges.
dallashr.org
DallasHR members represent more than 1,300 employers. Here are just a few…
dallashr.org
OurMembers
Experience Level
Entry Level 22%
Senior Level 51%
Job Title
Mid Career
Vice President
13%
Professor
1%
Job Function
President
7%
Training & Development
5%
Director
29%
Other
11%
Assistant VP
1%
Organizational Development
6%
Supervisor
1%
HR Generalist
30%
Manager
26%
Health/Safetely/Security
8%
Assistant Director
0%
HRIS
3%
Specialist
Employment/Recruitment
16%
5%
Employee Relations
11%
Representative/Advisor
2%
EEO/Affirmative Action
1%
Generalist
11%
Compensation & Benefits
2%
Coordinator
2%
Compensation
1%
Administrator
2%
Benefits
6%
Note: 75% report rate. 6% Other and 6% Consultants removed from chart. 0% 5% 10% 15% 20% 25% 30% 35%
0% 5% 10% 15% 20% 25% 30% 35%
Note: 68% report rate.
dallashr.org
OurMembers
By Industry
Company Size
Transportation Utilities, Energy
1%
5000+ 8%
Less than 100 19%
2%
2500-4999 10%
Arts, Entertainment, Recreation Association-Professional/Trade Construction, Mining, Gas, Oil Educational Services Finance Government Govt/Public Admin Health Care High Tech Hospitality Independent Consultant Insurance Legal Manufacturing Mgmt Companies, Enterprises Oil & Gas Other Outsourcing Real Estate Retail/Wholesale Services (Non/For Profit) Telecommunications
1%
9%
6%
4%
1000-2499 13%
1%
8%
2%
1%
100-499 37%
9%
500-999 13%
5%
5%
3%
3%
3%
Chapter Population over 14 Years Average Historical
12%
3%
1%
1922 1800 1850 1900 1950 2000 2050 2100 2150 2200 2250 2300 2350 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 1982 2184 2233 2100 2021 1995 1962 1982 1851 1958 2013 2146 2287
9%
4% 4%
2209
1% 1%
0% 5% 10% 15%
dallashr.org
Strategic Sponsorships
customizable 12-month marketing plans
Partner $12,000 investment
Investor $7,000 investment
Supporter $5,000 investment
Contributor $3,500 investment
All plans include Logo and web link on footer of monthly e-newsletter, The Bulletin, which is delivered to more than 8,600 HR professionals Logo and web link on dallashr.org home page under “Strategic Sponsor” section Logo on walk- in slides at all Education Events as “Strategic Sponsor”
Logo recognition on DallasHR Training Room wall
Welcome message on all DallasHR Social media channels when contract begins.
Then Pick Your Mix
Pick 6
Pick 4
Pick 3
Pick 2
Digital advertisement on home page of dallashr.org (available to Partner level and Website Sponsor only)
Two year run of one Blog
Digital advertisement in 6 editions of The Bulletin
One-time HTML email blast to members
One Round Table Sponsorship for 12 months
One-time use of member mailing list labels
One Education Event sponsorship: 1 or 3 hr event only
6-month dallashr.org run of site digital advertisement
One Virtual Networking Event or One Marketing Table at any two Education Events
dallashr.org
Digital Advertising
The Bulletin Ad • 3 months:
$1,080 Members, $1,200 Non-Members $1,890 Members, $2,100 Non-Members
• 6 months: • 12 months
$3,240 Members, $3,600 Non-Members Your digital advertisement will be prominently featured in The Bulletin, with chapter news, upcoming events and featured content delivered every other Wednesday to more than 8,600 members and customers.
Specifications: 150 w x 250 high (pixels). Format: 75dpi/GIF, JPG, third party tags
Email Blast • $1,300 Members, $1,500 Non-Members
Your HTML email delivered on your behalf to all DallasHR members (minus opt-outs). Customize the message and include links, animation, and video. Great exposure with limit of two sponsored emails per month and six per year. Sponsor designs email with approval by DallasHR. Approximately circulation to 2,100 members.
Specification: Dimensions: 650 w x 1000 h (pixels). Format: 75dpi/GIF, JPG, third party tags. File size: 50k max
dallashr.org
Digital Advertising
Website Sponsor (Available 6/30/2023) • Exclusive 12-month sponsorship $5,000 – SOLD to Frontline Source Group ✓ 12-month digital advertisement with link on home page of DallasHR.org ✓ Recognized as Strategic Sponsor and receives all standard benefits
DallasHR.org received more than 49,979 unique visitors and more than 358,000 page views annually*. *Source: Oct 1, 2018 – Oct 1, 2019 Google Analytics
Digital ad specifications: 300 w x 300 h (pixels). Format: 72 dpi/GIF, JPG, third party tags. Animation is not allowed. Website Ad - Run of site digital advertisement • 3 months: $690 Members, $765 Non-Members • 6 months: $1,296 Members, $1,440 Non-Members • 12 months: $2,430 Members, $2,700 Non-Members Digital ad will appear on various pages. Rates are for consecutive months. Limited ads available each month.
Digital ad specifications: 210 w x 195 h (pixels). Format: 72 dpi/GIF, JPG, third party tags. Animation is not allowed.
dallashr.org
Digital Advertising
Blog Posting on dallashr.org/blog • $2,000
✓ One blog posting featured in Chapter outreach efforts designed to drive interest to the website ✓ One year run guaranteed on website. Minimum of two-year run located in easily accessible archive by topic. ✓ Link to company website along with writer's name and credentials on blog ✓ Chapter promotion of blog will be done via The Bulletin announcement when blog first appears, various chapter social media postings, and other marketing efforts as they become available.
Note: All blogs must be submitted and approved prior to payment being received. No more than one paid blog is allowed each month. Availability based on approval of final content and full payment received. Blog will feature “Sponsored Blog” digital badge.
DallasHR.org received more than 49,979 unique visitors and more than 358,831 page views annually*. *Source: Oct 1, 2018 – Oct 1, 2019 Google Analytics
dallashr.org
Print Advertising
Mailing List Rental • $1,200 Members, $1,300 Non-Members
The member mailing list includes nearly 2,300 DallasHR members, including name, company, title and mailing address. List will be provided to sponsor’s preferred mail house or as pre -printed mailing labels for one-time use. Training Room Wall Ad Limited Availability • $750 for 12-month period The DallasHR training room hosts more than 100 education, networking or committee meetings annually attracting 10-60 people at each event. Your ad will get recognition from our most engaged chapter members and friends. • Only 10 ads are available annually. Format: 8”x10 ¾ “ lateral view on high gloss paper.
dallashr.org
Virtual Event Sponsorship
Benefit Package Pre-Event • Logo and link on event webpage • Logo and link on two event promotional email blasts sent to 8,600 +/- Logo and link on pre-event attendee email reminder Onsite • 30 second recorded video/commercial or 60 second for Exclusive Sponsorship • 4 complimentary registrations • 1 dedicated table for 6-8 guests under the company name • 1 “Sponsor Lounge” accessible by guests with logo and link to company ad or video – Exclusive Sponsor only • Logo and link to company website on virtual event platform
Education Event When a Live Education Event goes digital, the event moves to a 3-hours, one-day format. The chapter uses REMO to allow sponsors to spread out to meet guests seated at virtual tables and lounges. Exclusive Sponsorship $2,000 per event or Individual Sponsorship $600 per company Limited to (4) four sponsors per event
Post-Event • Logo and link on post-event survey emailed to attendees
2021 Event Dates: 1.
January 12 & 13 – SOLD to HAYS
2.
February 18 – AVAILABLE
dallashr.org
In Person Event Sponsorship
Education Event Subject matter expert speakers provide education content. Audience can range from 80 to more than 100.
Sponsorship Levels •
AM Sponsor: $1,500
Luncheon Keynote Sponsor $2,500
• •
PM Sponsor: $1,500
Exclusive Sponsorship • 3 hr format: $3,500 • 5 hr format: $5,000
dallashr.org
In Person Event Sponsorship
Benefit Package Pre-Event • Logo and link on event webpage • Logo and link on two event promotional email blasts sent to 8,600 +/- (delivered pre-event) • Logo and link on pre-event attendee email reminder Onsite • 3 minutes podium time • 2 complimentary registrations • Marketing Table in registration area for duration of event • Logo on walk in slides and foyer signage • Opportunity to distribute literature on each seat (provided by sponsor) Post-Event • Logo and link on post-event survey emailed to attendees • Dedicated email blast to attendees – Exclusive Sponsorship only
*2021 Event Dates: 1.
May 19: Collin County – AM, Lunch July 13: Dallas County – AM, Lunch, PM
2. 3. 4. 5.
August 18: Irving – AM, Lunch
September 15: Collin County – AM, Lunch - SOLD November 9: Dallas County – AM, Lunch, PM
* Subject to change to Virtual based on local COVID-19 guidelines
Marketing Table – Limited Availability $300 Members, $500 Non-Members • Marketing table in registration area for duration of event • Includes two complimentary event registrations
dallashr.org
Virtual Event Sponsorship
Networking Events Held for the first time in 2020, the highly successful virtual gatherings bring our members and friends together once again. A maximum of 500 guests can participate. Attendance ranges from 65 – 85 people.
Exclusive Sponsorship – $1,200
Pre-Event • Logo and link on event details webpage • Social media recognition as event sponsor • Sponsor recognition in The Bulletin prior to event. Circulation of 8,600+ individuals • Logo and link on pre-event attendee email reminder Onsite • Logo on welcome screen • Verbal recognition from Staff Host • One employee in each themed discussion room Post-Event • Logo and link on post-event follow up to attendees or recognition in post-event social media announcements
2021 Dates: •
January 14 - SOLD
February 11
• • • •
March 18
April 8 May 13
• See In – Person schedule for additional dates.
dallashr.org
In Person Event Sponsorship
Networking Events Held at popular restaurants and venues throughout Dallas and Collin Counties, the gatherings are a fun and casual way to personally meet HR professionals and chapter leaders. An average of 75 guests attend with larger numbers at venues that are unique! Exclusive Sponsorship – $2,000 or in-kind trade* Pre-Event • Logo and link on event details webpage • Social media recognition as event sponsor • Sponsor recognition in a minimum of 2 editions of The Bulletin prior to event. Circulation of 8,600+ individuals • Logo and link on pre-event attendee email reminder Onsite • Marketing Table in registration area for duration of event • Logo on welcome sign • Opportunity to give literature or facility tour to guests • Opportunity to give Prize Drawing (optional) Post-Event • Logo and link on post-event follow up to attendees or recognition in post-event social media announcements
*2021 Dates: • June 10 • July 15 • September 9 • October 21 • November 18 – Year End event
* Subject to change to Virtual based on local COVID-19 guidelines
*in-kind trade is only available to a venue which has F&B services onsite.
dallashr.org
Virtual Event Sponsorship
HR Coffee Talk Our launch of "HR Coffee Talk" for HR practitioners will allow those working in an HR office a way to have meaningful conversation about issues impacting them today. Designed to be casual and intimate, attendees share their advice or seek feedback from other HR practitioners. The discussion topic are announced prior to the event based on current trending issues at hand. Attendance: 25 estimated
$900 Exclusive Sponsorship of 3 Consecutive Months
Pre-Event • Sponsor selects topic of discussion for 1 of 3 events
• Logo with link on event details webpage • Social media recognition as event sponsor • Sponsor recognition in The Bulletin prior to event. Circulation of 8,600+ individuals • Logo with link on pre-event attendee email reminder Day of • Logo on welcome screen • Verbal recognition from Moderator • One employee in each discussion room of 10-12 people Post-Event • Logo and link on post-event follow up to attendees or recognition in post-event social media announcements
2021 Dates: •
January 20 - SOLD February 24 - SOLD March 24 - SOLD April 28 - SOLD
• • • • • •
August 24
• • •
September 15 November 23
May 18 - SOLD June 16 - SOLD July 20 - SOLD
dallashr.org
In Person Event Sponsorship Executive Breakfast Series A unique offering providing HR executives in our community with access to other HR leaders of national and international organizations. The invitation only annual series features an opportunity for senior HR leaders to discuss challenges and share best practices with other Vice President of Human Resource or similar titled colleagues. Avg. attendance is 25. $4,000 Exclusive Sponsorship – SOLD Mercer
• Company logo with link on event webpage • Company logo with link on event invitations • Recognition in related communications • Logo printed on onsite signage • Verbal recognition by event host/facilitator • Two complimentary registrations to each event • First right of renewal until December 1 of same year
Executive Networking Series This casual gathering of local HR Executives is designed to allow seasoned HR professionals a time for discussion and collaboration among colleagues. $2,500 Exclusive Sponsorship • Company logo with link on event webpage • Company logo and link on event invitations • Recognition in related communications • Logo printed on onsite signage • Verbal recognition by event host/facilitator • Two complimentary registrations to each event • First right of renewal until December 1 of same year
2021 Dates: February 23, June 15, November 16
2019 Attendance Summary Anderson Merchandisers AT&T Performing Arts Center Axxess
Hilltop Securities HCFS KERA/KXT Channel 13 Legacy Texas Manchester HR Consulting LLC Main Event Nationstar Mortgage Susan G. Komen Stack Sports Swingle, Collins & Associates Texas Scottish Rite Hospital for Children The Saxton Group U.S. Dermatology Partners WorldLink Young Presidents' Organization
Airbus Group, Inc. Cinemark USA, Inc Chubb. Dallas Symphony Orchestra Dallas Cowboys Dallas/Fort Worth International Airport Daryl Flood Relocation & Logistics
2021 Dates: April 15, August 26
Dickey’s Capital Group, Inc. EF Johnson Technologies, Inc. Fujikoki America Inc. Gamestop
dallashr.org
Hybrid Event Sponsorship
Round Table HR professionals working in a specialized discipline and interested in continuing their learning can participate in any of the round table groups offered to members. Round tables are the best way for individuals to network and share best practices with others who understand the area of focus. Exclusive 12-Month Sponsorship - $2,100
DallasHR offers the following Round Tables; 1. Talent Acquisition – NEW for 2021!
2. Benefits & Compensation 3. Employee Engagement 4. Global HR 5. HR Department of One – SOLD Stewart Leadership 6. Organizational Development – SOLD Action-Strategies-By-Design Benefits: • Company logo with link on event webpage • 2-minute remarks at start of each Round Table • Company logo with link on HRConnect community • Recognized as “Sponsored by” in The Bulletin newsletter when upcoming date is featured • Recognized as “Sponsored by” on dallashr.org upcoming events calendar • Verbal recognition by event host/facilitator • Two guaranteed seats to each round table • Company logo with link on pre-event email to registered attendees • Lunch will be ordered by DallasHR on behalf of the sponsor Each round table meets six times a year on a pre-set day from 11:30 AM – 1:00 PM unless otherwise noted. Hybrid option will be offered when local COVID-19 restrictions are lifted. Until then all events will be virtual only.
Average Annual Attendance • Benefits and Compensation - 32 • Organizational Development - 31
• HR Department of One - 24 • Employee Engagement - 22 • Global HR – 21 * Based on 2020 attendance
dallashr.org
Hybrid Event Sponsorship
Job-Link Job-Link is a free resource for HR professionals at any career level and in any discipline, who are currently in transition, have been notified that their jobs are ending or are seeking full time HR employment. Job-Link meetings feature a variety of topics to help with a job search and give the opportunity to network with other attendees to share leads and support one another during the job search process. A company is allowed one 3-month consecutive sponsorship per calendar year. 25 job seekers traditionally attend each date. $900 Exclusive 3 Consecutive Month Sponsorship Benefits: • Company logo with link on event webpage • Company logo with link on HRConnect community • Recognized as “Sponsored by” in The Bulletin newsletter when upcoming date is featured • Recognized as “Sponsored by: on dallashr.org upcoming events calendar • Verbal recognition by event host/facilitator • Two guaranteed seats to each meeting • Coffee and pastries will be ordered by DallasHR on behalf of the sponsor
Legal Exchange Conference This full-day interactive event combines multiple formats and speakers to deliver the most up-to-date legal advisories shared by leading employment law attorneys and subject matter experts. $2,400 Exclusive Sponsorship • Logo and link on pre-event promotional emails to 8,000+ • Company logo and link on event details web page • Company logo and link on event reminder emails • Logo printed on onsite signage • Verbal recognition by event host/facilitator • Six month run of site digital ad in year of sponsorship • Promotion at DallasHR events from time sponsorship is confirmed through date of event (DallasHR will provide materials) • First right of renewal until May 1 of same year
2021 Date: April 13 & 14 - Virtual
2021 Dates: Jan 7, Feb 4, Mar 11, Apr 1, May 6, June 3, Aug 12, Sept 2, Nov 4
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Speaker AppreciationGifts
Exclusive Sponsorship $2,000 – HOLD for Halo Branded Solutions
Educating the local HR community is our mission and those who help us accomplish this are critical to our success. Each speaker is provided a custom imprinted thank you gift at the conclusion of each event. • Verbal recognition when gift is presented to each speaker • Company logo and link on speaking opportunities webpage of dallashr.org • First right of renewal until December 1 of the contracted year • Company logo on walk-in slides at all Education Events
Specs: DallasHR will choose 35 gifts valued no less than $30 each. Each gift will feature the DallasHR and sponsor logo. Sponsor will approve select gift. Sponsor will pay set up, shipping and other production charges.
dallashr.org
The HRSouthwest Conference is one of the largest southwest region gathering of HR professionals in the United States and the official State of Texas SHRM Conference. Dynamic keynote speakers deliver compelling themes and key industry thought-leaders present more than 100 educational sessions on a wide variety of trending topics. The HRSouthwest Conference provides two-and-a-half days of educational and networking activities plus a robust Marketplace of more than 165 innovative HR solutions and services.
Location: Fort Worth Convention Center and Virtual
October 10-13, 2021
More details available Spring 2021 hrsouthwest.com/marketplace
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ContactUs
Timothy A. Gunn Director of Membership DallasHR 5001 LBJ Freeway, Suite 800 Dallas, Texas 75244
Brad Shanklin Executive Director DallasHR | HRSouthwest Conference 5001 LBJ Freeway, Suite 800 Dallas, Texas 75244
Office 469.283.6969 tim@dallashr.org
Office 469.283.6963 brad@dallashr.org
DallasHR has the right to deny or cancel a contract which would have a negative impact on the annual goals or services provided by chapter. All organizations should fully disclose their business intent at the start of any discussion concerning the opportunities within this guide.
dallashr.org
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