EXHIBITOR and SPONSORSHIP PROSPECTUS
SWVS 2020 F O R T W O R T H CONVENTION CENTER FORT WORTH, TX SEPTEMBER 24-27, 2020
ABOUT SWVS
ABOUT SWVS The Southwest Veterinary Symposium is the premier veterinary conference for profitable face-to-face interaction, networking, sales and professional development opportunities for exhibitors. Our annual four-day conference draws more than 3,500 veterinary industry professionals seeking high-quality continuing education and the latest advancements in veterinary products and services from industry leaders just like you! • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
SWVS 2020 : SEPTEMBER 24-27
IMPORTANT CONTACT INFORMATION
SWVS Sponsorship Contact Tina Garcia , CMM, CMP, CFRE EXECUTIVE DIRECTOR 801 E. Plano Parkway, Suite 208 Plano, TX 75074 Phone: 972-664-9808 Email: tina@swvs.org SWVS Registration Center Phone: 972-664-9800 Fax: 847-277-7414 Email: info@swvs.org Website: www.swvs.org Symposium Location Fort Worth Convention Center 1201 Houston St. Fort Worth, TX 76102
SWVS Exhibit Contact Nicole Bowman EXHIBITS COORDINATOR 801 E. Plano Parkway, Suite 208 Plano, TX 75074
Phone: 972-664-9804 Email: nicole@swvs.org SWVS Housing Center Phone: 972-664-9803 Fax: 847-277-7414 Email: angie@swvs.org
SWVS FUTURE DATES SWVS 2021: September 23-26 Henry B. González Convention Center San Antonio, TX SWVS 2022: September 22-25 Fort Worth Convention Center Fort Worth, TX
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ABOUT FORT WORTH
LOCATION, LOCATION, LOCATION ABOUT FORT WORTH With a small-town feel and big-city amenities, Fort Worth makes it easy to network and connect. Located minutes away from DFW International Airport, the Fort Worth Convention Center is convenient and accessible. In fact, the city’s vibrant and walkable atmosphere was named the number one downtown in America by Livability.com. Take a short stroll, bike share or trolley ride from your hotel room to the convention center, which boasts over 250,000 square feet of exhibit space, nearly 60,000 square feet of flexible meeting space, and an impressive 28,160 square-foot ballroom. Nicknamed the “City of Cowboys and Culture,” Fort Worth is where the West begins.
Experience the great American West through the community’s rich arts and culinary treasures. Home to fine museums, historic stockyards, craft breweries, bustling nightlife, premier golf courses, delicious dining and a world-class zoo, you’ll always be just steps away from culture, history, and fun in Fort Worth.
IMPORTANT DATES EXHIBIT MOVE-IN All exhibitors andmaterials must be set up in show condition and operational by 5:00 PM.
Date
Start Time
End Time
Wednesday, September 23, 2020
8:00 AM 8:00 AM
5:00 PM 5:00 PM
Thursday, September 24, 2020
EXHIBIT MOVE-OUT Early dismantle is prohibited at the Southwest Veterinary Symposium. All exhibitor materials must be removed from the exhibit facility by 7:00 PM.
Date
Start Time
End Time
Sunday, September 27, 2020
1:30 PM
7:00 PM
EXHIBIT HALL HOURS
Date
Start Time
End Time
Friday, September 25, 2020
9:30 AM 9:30 AM 9:30 AM
7:00 PM 5:00 PM
Saturday, September 26, 2020
Sunday, September 27, 2020
1:30 PM
3 SWVS 2020 EXHIBITOR AND SPONSORSHIP PROSPECTUS
ABOUT OUR ATTENDEES
WHO ATTENDS SWVS?
3% Under 25 25% 25 – 34 27% 35 – 49 39% 50 – 65 6% Over 65
30% Male 70% Female
AGE
GENDER
2018 2,916 Total 1,602 DVMs 807 Technicians 338 Office Staff/Practice Managers 56 Design Conference 113 Students 2016 2,651 Total 1,473 DVMs 733 Technicians 248 Office Staff/Practice Managers 29 Design Conference 168 Students
2017 2,675 Total 1,534 DVMs 746 Technicians 236 Office Staff/Practice Managers 62 Design Conference 97 Students 2015 2,819 Total 1,609 DVMs 720 Technicians 281 Office Staff/Practice Managers 47 Design Conference 162 Students
2,675
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
NATIONAL ATTENDANCE SUMMARY
The Top 10 States Our Attendees Come From: 1. Texas
6. Kansas 7. New Mexico 8. Arkansas 9. Georgia 10. Ohio
2. Oklahoma 3. Louisiana 4. California 5. Colorado
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ABOUT OUR ATTENDEES
SWVS ATTENDEES
CHECK OUT SWVS ONLINE
Demographics
Social Media
60%
@ SWVS
DVMs
10,300
AVG. MONTHLY ORGANIC IMPRESSIONS
27%
TECHNICIANS
• • • • • • • • • • • • • • • • • • • • • •
@ 4 SWVS
8%
OFFICE STAFF & PRACTICE MANAGERS
11,508 350
AVG. MONTHLY ORGANIC IMPRESSIONS
5%
STUDENTS
AVG. MONTHLY ORGANIC LINK CLICKS
• • • • • • • • • • • • • • • • • • • • •
Attendees with Buying Power
• • • • • • • • • • • • • • • • • • • • • •
Email Marketing
63%
$
54%
OPEN RATE
23,000+
CONTACTS
5 SWVS 2020 EXHIBITOR AND SPONSORSHIP PROSPECTUS
WHY EXHIBIT?
WHY AREN'T YOU EXHIBITING? YOUR COMPETITORS ARE.
WHY SHOULD YOU EXHIBIT AT SWVS? • SWVS is committed to partnering with exhibitors to increase your sales pipeline so you can experience the greatest investment. • Market your products or services nationally to 35,000+ veterinary professionals and 2,000+ SWVS website visitors monthly. • SWVS is one of the few conventions that makes it easy for exhibitors to distinguish between DVMs, Practice Managers, and Office Staff with different colored name badges. • Introduce your products and services face to face to 2,500 qualified buyers and 1,600+ DVMs. • 96% of SWVS attendees say the Exhibit Hall hours are more convenient than at other symposiums and trade shows. • 94% of SWVS attendees spend from 1 to 5+ hours in the Exhibit Hall. • Historically, $2 million in sales are purchased on the Exhibit Hall floor during the symposium. • SWVS gives away more than $9,000 in cash prizes to attendees who, in turn, spend it on the Exhibit Hall floor with exhibitors.
• • • • • • • • • • • • • • • • • • • • • •
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SPONSOR BENEFITS
SWVS EXHIBITORS RECEIVE
Lead Retrieval • Commercial booths will receive an app activation. Attendee Meeting Match • Set up a one-on-one meeting with an attendee via the meeting matching portal. Exhibit Booth Furnishings • Set with 8' high back drape • 36" high side dividers • One 6' x 30" skirted table ($150 value) • Two chairs ($70 value) • One wastebasket ($20 value) • One 7' x 44" identification sign ($60 value) • All aisles will be carpeted (booth spaces not carpeted by SWVS) • Booth carpet is NOT required Exhibitor Badge • 4 allotted exhibitor badges per 10' x 10' booth ($200 value) Exhibitor Lunch • 4 Lunch Tickets per 10' x 10' booth ($60 value) Company Marketing • Listing on the SWVS interactive website • Company listing and logo to be
• • • • • • • • • • • • • • • • • • • • •
EXHIBIT PRICING 10’ x 10’ Inline Booth: 10’ x 10’ Corner Booth: Island Booth: Nonprofit Booth: Premium Area: ADDITIONAL 50% of booth fees are due with application, deposit is non-refundable. The final payment will be due by Friday, May 1, 2020. $2,500 $2,700 $27/ $350/ $250/
PER SQ. FT.
displayed on the SWVS Mobile App • Listing in SWVS On-Site Guide (limited characters) $50 Off Registration Promotion to Provide to Clients • Post Early Bird Pricing CE for Exhibitors • All veterinarians and technicians employed by an exhibiting company
PER 10’x 10’ BOOTH
PER 100 SQ. FT.
will receive 50% off their attendance registration.
7 SWVS 2020 EXHIBITOR AND SPONSORSHIP PROSPECTUS
WHY SPONSOR?
WHY SHOULD YOU SPONSOR? CONNECT WITH THE RIGHT PEOPLE THANK YOU TO OUR 2019 SPONSORS!
Because of your support year after year, SWVS is able to continue our mission to strive to create an unparalleled continuing education experience and promote the entire veterinary profession.
SWVS attendees are excited to learn about new products and finding solutions with products and services from our sponsors.
• Receive the opportunity to connect directly with the decision-makers and those with buying power. • Have the chance to be one of the first to select your booth for next year to ensure you will get a premium traffic area in the Exhibit Hall. Sponsors will be able to pick based on the level of sponsorship. • Drive your business forward by showcasing your company's products and services in front of 2,000+ industry leaders. • Contribute to the professional development of those in your community. • Compared to other conferences, it is a tremendous value based on SWVS packages and offerings. • 75% of our attendees prefer to support companies that sponsor SWVS compared to other conventions. • Experience the SWVS camaraderie and southern hospitality we are known for! • 90% of our sponsors claim that their support enables quality booth traffic.
DIAMOND
PLATINUM
GOLD
®
®
SILVER
BRONZE
97% OF OUR SPONSORS RETURN EACH YEAR!
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SPONSORSHIP PACKAGES
SPONSORSHIP LEVELS Contact Executive Director Tina Garcia at 972.664.9808 or tina@swvs.org. SWVS is committed to helping you engage your audience and achieve your goals. We're happy to create unique packages that work best for you.
Title $50,000 (Exclusive)
Diamond $20,000
Platinum $15,000
Gold $10,000
Silver $5,000
Bronze $2,500
New Product Showcase • Logo on Commemorative T-Shirt Sponsor Logo Scrolling on SWVS Website • $1,500 Value
Included In All Packages
Inside Front Cover Full-Page Ad $2,700 Value
Inside Back Cover Full-Page Ad $2,700 Value Inside Back Cover Full-Page Ad $2,700 Value
2-Page Spread $2,200 Value
Full-Page Ad $1,100 Value
Full-Page Ad $1,100 Value
Half-Page Ad $550 Value
Ad In Reg Guide
Back Cover Full-Page Ad $2,700 Value 2 Scavenger Locations $2,000 Value
Inside Front Cover Full-Page Ad $2,700 Value
Full-Page Ad $1,100 Value
Half-Page Ad $550 Value
Quarter-Page Ad $275 Value
Ad In On-Site Guide
1 Scavenger Location $1,000 Value
1 Scavenger Location $1,000 Value
1 Scavenger Location $1,000 Value
1 Scavenger Location $1,000 Value
1 Scavenger Location $1,000 Value
Scavenger Hunt
Exclusive Message Emailed to Over 24,000 $2,500 Value Registration Guide and On-Site Guide, Exhibitor Listing and Profiles Custom Facebook & Twitter Message $500 Value
ExclusiveMessage Emailed to Over 24,000 $2,500 Value Registration Guide and On-Site Guide, Exhibitor Listing and Profiles Custom Facebook & Twitter Message $500 Value
ExclusiveMessage Emailed to Over 24,000 $2,500 Value Registration Guide and On-Site Guide, Exhibitor Listing and Profiles Custom Facebook & Twitter Message $500 Value
ExclusiveMessage Emailed to Over 24,000 $2,500 Value Registration Guide and On-Site Guide, Exhibitor Listing and Profiles Custom Facebook & Twitter Message $500 Value
Logo as Sponsor in all E-blasts $1,500 Value Registration Guide and On-Site Guide, Exhibitor Listing and Profiles Custom Facebook & Twitter Message $500 Value
Logo as Sponsor in all E-blasts $1,500 Value Registration Guide and On-Site Guide, Exhibitor Listing and Profiles Custom Facebook & Twitter Message $500 Value
E-News Blast
Logo Placement
Social Media
Leaderboard Banner Ad & Mobile App $6,500 Value
Leaderboard Banner Ad $1,500 Value
Button Ad $1,000 Value
Button Ad $1,000 Value
Button Ad $1,000 Value
Website Advertising
Conference Bag Insert
Included $2,000 Value
Included $2,000 Value
Included $2,000 Value
Included $2,000 Value
Included $2,000 Value
Hospitality Hour, Friday & Saturday; Exhibit Hall Reception, Friday; 200 Drink Tickets $9,000 Value
Hospitality Hour, Friday & Saturday; Friday Night Event; 500 Drink Tickets $34,000 Value
Exhibit Hall Reception, Friday $3,000 Value
Exhibit Hall Reception, Friday $3,000 Value
Hospitality Opportunities
On-Site Meter Board 2 Included $2,400 Value
2 Included $2,400 Value
1 Included $1,200 Value
1 Included $1,200 Value
Exhibitor Satellite Session
Included $3,500 Value
Included $3,500 Value
Included $3,500 Value
Aisle Signage, Exhibit Entrance Hall Banner AND GOBO@Registra- tion $10,000 Value AND Hotel Suite; $3,700 Value
Aisle Signage AND GOBO@ Registration $3,500 Value
Aisle Signage AND GOBO@ Registration $3,500 Value
Added Extras
Total Value
$72,500
$31,300
$23,100
$13,400
$7,650
$3,825
9 SWVS 2020 EXHIBITOR AND SPONSORSHIP PROSPECTUS
SPONSORSHIP ITEMS
SEARCHING FOR SOMETHING SPECIFIC? SWVS provides a variety of sponsorship opportunities sold individually. Take a look at the many ways you can promote your business at SWVS 2020. You can add individual items to a prepackaged sponsorship or pick and choose individual items. Act quickly, as several options are exclusive to one sponsor!
Continuing Education
CE Sponsorship
Fees
Priority
Meet the Experts Luncheon
$500
Exclusive
Master Class
$1,000
Exclusive
Interactive Lab
$2,000
Exclusive
Speaker/CE Session Half-Day Speaker/CE Session Full-Day
$2,500
Exclusive
$3,500
Exclusive
Exhibitor Satellite Sessions
Fees
Priority
Thursday, 2 - 5 PM
$2,500
4 Available
Friday, 12:30 - 1:30 PM (Includes Buffet Lunch) Saturday, 12:30 - 1:30 PM (Includes Buffet Lunch)
$3,500
4 Available
$3,500
4 Available
Signage
On-Site Signage
Fees
Priority
Corridor Banner
$2,700 Not Exclusive
Escalator Runner
$2,000
Limited to 2
Floor Sign
$1,200 Not Exclusive
Aisle Sign
$1,700 Not Exclusive
Paw Prints to Booth
$2,000 Not Exclusive
Online
Website Advertising
Fees
Priority
Leaderboard Ad
$1,500 Not Exclusive
Website Button Ad
$1,000 Not Exclusive
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SPONSORSHIP OPPORTUNITIES
Other Conference Opportunities Other Fees Priority Conference Bags $20,000 Exclusive Hotel Room Keys $10,000 Exclusive Hotel Room Drops $10,000 Limited to 2 Conference Name Badges $5,000 Exclusive Massage Lounge $5,000 Exclusive DVM or Tech Lounge $4,000 Exclusive Water Bottle $3,000 Exclusive Exclusive E-blast $2,500 Limited to 5 Conference Bag Inserts $2,000 Not Exclusive Mobile App Ad $1,500 Not Exclusive Scavenger Hunt $1,000 Limited to 25 Photo Booth $1,000 Exclusive Granola Bar Sponsorship $1,000 Exclusive Table Tents on Lunch Tables $1,000 Exclusive New Product Showcase $500 Not Exclusive Event T-Shirt $500 Not Exclusive
11 SWVS 2020 EXHIBITOR AND SPONSORSHIP PROSPECTUS
PRINTED ADVERTISING OPPORTUNITIES
SCAVENGER HUNT - $1,000 TO PARTICIPATE
The most exciting way to be seen at SWVS is to secure your spot in our Scavenger Hunt! Attendees will visit each of the 25 booths on the hunt for a chance to win up to $1,750 in great prizes! As a Scavenger Hunt sponsor, you will get a QR code poster for your booth that, when scanned, will send attendees to a question (submitted by you) on their smart phones. For each question correctly answered, points are given. At the end of SWVS, those with the most points are eligible for the prize drawing. The prizes include $1,000, $500, and $250 shopping sprees.
To reserve your spot in the Scavenger Hunt, call Executive Director, Tina Garcia, at 972.664.9808.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
REGISTRATION GUIDE 35,000+ MAILED Get the most bang for your buck! The Registration Guide is mailed to over 35,000 prospective attendees in April 2020. It is sent as a marketing guide to encourage early registration. Your booth must be booked by March 20, 2020, to be included in the Registration Guide. ON-SITE GUIDE 3,000+ IN CONFERENCE BAGS The On-Site Guide is given to all SWVS attendees as a guide for CE Classes and SWVS events.
Registration Guide
Registration Guide Fees
Priority
Full Spread (2 Pages)
$2,400 Not Exclusive
Full-Page Ad
$1,100 Not Exclusive
Half-Page Ad
$550 Not Exclusive
Quarter-Page Ad
$275
Not Exclusive
On-Site Guide
On-Site Guide
Fees
Priority
Full Spread (2 Pages)
$2,400 Not Exclusive
Full-Page Ad
$1,100 Not Exclusive
Half-Page Ad
$550 Not Exclusive
Quarter-Page Ad
$275
Not Exclusive
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SWVS 2020 F O R T W O R T H CONVENTION CENTER FORT WORTH, TX SEPTEMBER 24-27, 2020
801 E. PLANO PARKWAY, SUITE 208 PLANO, TX 75074 972-664-9800 swvs.org
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