GENERAL CATEGORIES
Best Draught Beer Quality * 50% Site inspection of back of house and cool rooms. 50% Anonymous site inspection. Prerequisite to enter award, venue must comply to AS5034 (installation and use of inert gases for beverage dispensing). Judging Criteria Cellar / Keg Room and beer systems cleanliness and management • Cool room cleanliness - keg coupler, cellar boy, beer lines and tap cleanliness and functionality • Keg freshness - stock rotation / stored correctly Glass Management • Glass cleanliness - glass washer cleanliness and correct chemicals used Beer Presentation • Pouring technique • In glass appearance - true to type ( taste, aroma, texture) Best New Tourism Initiative * 100 % Written Submission not exceeding 1500 words. Each criteria point must be addressed Recognising businesses that introduce new initiatives outside of their core business to attract visitors (intrastate, interstate and/or international). The new initiative must have been introduced within the qualifying period – 1st July 2019 to 30th June 2020. The term ‘initiative’ can include for example, an event, marketing project, experience, service or product designed to appeal to and attract visitors to the business. Judging Criteria General • Provide details of the new initiative and the reason(s) for introducing it • Explain your core business, existing market and demographic and those being targeted using the new initiative • Identify the percentage of business generated from tourism, pre and post initiative • Evidence of the research undertaken and development of a marketing strategy • Evidence of new initiative launch, use of media, social media or other campaigns to promote the initiative • Proof of success in popularity, brand awareness, testimonials • Evidence of initiative’s success and how the business has been impacted
Best Guided Tour Experience * 50% Website visit - 50% Anonymous site inspection Cost: Nominees in this category will be invoiced the cost of the tour experienced for the purpose of judging Recognising venues and tour operators that offer a unique guided tour experience; incorporating food and/or beverage. Judging Criteria General • Interaction/involvement with a local tourism authority/ fraternity/organisation • Development of marketing strategy • Proof of marketing campaign • Measure of popularity, testimonials, evidence of successful tours etc. • Effective marketing strategy • Administrative procedures for managing bookings and functions • Environmental sustainability • Value for money/ customer satisfaction • Innovation within tour operation • Quality of attractions • Appeals to domestic and international market Food and Beverage • Ability to offer a variety of hospitality services • Originality, variety and presentation of food and/or beverage • Support of local produce Staff • Willingness to engage/involvement with customers • Knowledge of product (i.e. wine, environment, history and/or culture) • Staff knowledge of surroundings, tour operations etc. • Professional and outstanding customer service Best Sports Bar * 100% Anonymous site inspection. Recognising excellence in hotels with a specific emphasis on sport as a primary form of entertainment. Judging Criteria General • Décor, design and ambience relative to theme of a sports bar • Hotel facilities, lighting, music • Overall hygiene, cleanliness and safety Entertainment • Integration of sporting vision • Effective promotion of events and in-house activities • Quality and variety of sporting artifacts
• In glass temperature - appropriate head on beer • Knowledge of correct beer pouring technique • Handling of glassware
• Venue provides televised sporting programs • Participation with sporting teams and/or clubs Food and Beverage • Selection, price, variety and quality Staff • Friendly, courteous and well presented staff • Support for RSA and RCG practices • Staff knowledge of sporting entertainment offered
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