620 Old West Central Street, Franklin, MA 02038 • 508-528-6100 • www.ProPTinc.com
The Changing Nature of Our Lives Means Our Practice Must Adapt
Our first expansion of hours came when we started to offer early morning appointments. Soon after, we added time slots after school and working hours. These were easy additions, but opening on Saturday was a peskier initiative. The biggest stumbling block was staffing for PTs and our front desk staff. I would never expand our hours if I thought it would cause a dip in our standard of care. Finding the right people who’d also be willing to work on a weekend proved tougher than we thought. Eventually, though, we just had to do it. It was no longer posed as a question, but instead taken seriously as an obligation. It’s our job to provide the best possible care to our patients, and that includes making it easy for them to come to appointments. We can’t ignore these scheduling concerns if we want to live out our company values. Another reason we knew it had to happen soon was the simple fact that our appointment calendar is fully booked almost all of the time. I want to serve the same community that’s been with us from the start, so I’d much rather be open more than open another location. I can’t help but compare our desire to meet the changing needs of our patients to the way Bill Belichick and Tom Brady have managed to stay at the top of the NFL for longer than anyone would’ve guessed. They’ve never rested on their laurels. Instead, they’ve been one step ahead by constantly evolving. We strive to embody the same Super Bowl-winning mentality here at Professional Physical Therapy.
I’m just going to get the big news out of the way and let you know that we’ll be opening on Saturdays beginning in March. I was thinking of a clever way to set up the announcement — a new initiative takes root this spring, or something like that — but I decided it would be best to just go out and say it at the very start of this month’s newsletter. Expanding our hours to include Saturdays had been on our radar for a while. It’s a change patients have been requesting a lot recently, and we’ve wracked our brains for at least a year to devise a way to make it work. This year, instead of hashing everything out in advance, we said, “We just have to make it work.” That change of mindset inspired us to stop looking for reasons we couldn’t do it and start taking action to make it happen. “It’s our job to provide the best possible care to our patients, and that includes making it easy for them to come to appointments.We can’t ignore these scheduling concerns if we want to live out our company values. ” When I opened Professional Physical Therapy 27 years ago, it was unheard of for a physical therapy practice to be open beyond the standard nine- to-five, Monday through Friday schedule. Honestly, there wasn’t much of a need to be open any longer. At the time, most patients had no trouble sneaking away from work in the middle of the day for an appointment. Not long after we opened, however, that started to change. The nature of the workforce is different than it was in the ‘90s. Today employees are asked to work longer hours than ever before, and breaks aren’t a given like they once were. Furthermore, the vast majority of our patients come from dual-income households, which would’ve been unthinkable back in our early days. As these trends have become widespread, we’ve adapted apace.
That’s how we put the plan of opening on Saturdays into motion. The only question now is this: Will you join us?
– Dr. Stacey Raybuck Schatz
Professional Physical Therapy | 508-528-6100 • 1www.proptinc.com
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