PCOA Area Plan 2024-2027

communities – 60/500 respect. Number of rural communities visited by PCOA staff – 3-6/yr.

Increase outreach efforts to older adults, especially those in communities of color, and marginalized communities.

Plan to be completed by 12/31/2023 Implementa tion will be ongoing

Vice President for Operations (responsible for data collection from various programs involved in this Action Step)

Outcome: •

The creation of a strategic IDEA framework for the organization – written plan/framework completed. The implementation of a strategic IDEA framework for the organization - action steps as written in the plan are carried out. Number of earned and paid media contacts in Spanish language publications. - 24/yr. Number of Visibility Matters Presentations done per year- 8/yr. Number of Visibility Matters participants in presentations - 100 people. Demographic information of clients served. Information provided to help increase awareness of aging issues as indicated in PCOA’s community needs assessment – documented through

Output: •

Provide relevant information on aging issues through PCOA’s newspaper, Never Too Late, and various other media outlets including the Arizona Daily Star and Green Valley News.

Ongoing

Vice President for Philanthropy and Comm / Director of Marketing and Public Relations

Outcome: •

Region II: PCOA

Area Plan 2024-2027

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