THE HOME OF JUMP RACING PRESENTS SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES
ALL EYES ON YOU
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BE PART OF HISTORY AT CHELTENHAM Forming a Partnership with Cheltenham Racecourse not only exposes your brand within a sport that is the second most attended in the United Kingdom, it provides an opportunity to showcase your brand to an industry worth £3.45 Billion. Creating the Partnership is not just about placing your brand name against a race, it’s about building a relationship between two businesses, utilising a wealth of experience and ensuring your brand is at the forefront of people’s minds. Delivering the Partnership allows for us to provide the perfect stage and an electrifying atmosphere that attracts over 470,000 visitors each year, enabling you to drive awareness of what you do, and how you do it. We’re not just Cheltenham – We are the Home of Jump racing. We’re placed at the heart of British sport and culture – We are uniquely British. And I look forward to working with you to create a strong and exciting Partnership .
Carey Weeks Regional Head of Partnerships – South West
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THE OPPORTUNITY Sponsorship and Partnerships at Cheltenham are not just about race naming rights. Your brand will be showcased in a multitude of ways, from carefully positioned camera locations, to high impact activation through targeted demographic digital campaigns. Our team of creative and innovative professionals are empowered to help you to deliver your brand in the manner you deserve.
470,000+ ON SITE VISITORS EACH YEAR THE JOCKEY CLUB AFFILIATION 3.5 Million+ TV VIEWERS
£4.6 MILLION PRIZE MONEY AT THE 2018 FESTIVAL INTERNATIONAL REACH 50,000 HOSPITALITY GUESTS UNIQUE OPPORTUNITY
1 CHELTENHAM GOLD CUP
130K
FOLLOWERS 63K
LIKES 31K
FOLLOWERS
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WINNING OPPORTUNITIES AT THE HOME OF JUMP RACING
VIP EXPERIENCES KEY CLIENT EVENTS RACE NAMING RIGHTS
HOSPITALITY PRODUCT PLACEMENT SITE TAKEOVER WEB-LINKS BRAND ASSOCIATION KALENDAR MAGAZINE THE FESTIVAL PREVIEW MAGAZINE ACTIVATION ZONE PROMOTIONAL STAFF DATA CAPTURE PRODUCT SAMPLING
BIG SCREEN ADVERTISING SOCIAL MEDIA MENTIONS IN HOUSE CHELTENHAM RADIO RACECARD ADVERT CLIENT INTERVIEWS SADDLE CLOTH BRANDING RACECOURSE BANNERS
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“Not only does sponsorship deliver excellent brand exposure and client entertaining opportunities but also, since the start of our sponsorship of the Glenfarclas Cross Country series, we have seen an average 40% growth in turnover per annum.”
CHARLES HAMER, DIRECTOR OF RACING – POL ROGER PORTFOLIO INCLUDING GLENFARCLAS, SPONSOR OF THE CROSS COUNTRY STEEPLE CHASE
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OUR AUDIENCE 262,000+ ATTENDEES AT THE FESTIVAL ™ OVER 470,000 RACEGOERS PER ANNUM
YOUNGER THAN UK AVERAGE POPULATION
JOCKEY CLUB % UK AVERAGE %
16-24 YRS
25-34 YRS
35-44 YRS
45-59 YRS
5
15
25
35
0
10
20
30
40
% FEMALE FANS
CRICKET
RUGBY
FOOTBALL
RACING
5
15
25
35
0
10
20
30
40
CONTEMPORARY TASTES AND LIFESTYLES
TRAVEL
TECHNOLOGY
FASHION
ENVIRONMENT ISSUES
CELEBRITY
ATTENDING MUSIC CONCERTS
ART/ART GALLERIES
0 10 20 30 40 50 60 70 80 90 100
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MAINSTREAM & INTERNATIONAL ATTENTION ITV Racing made their return to horseracing at Cheltenham’s 2017 New Year’s Day meeting. ITV’s overall racing coverage, produced by ITV Sport, encompasses live broadcasts of almost 100 days of racing each year, in addition to a magazine preview programme broadcast each Saturday morning on ITV4. • Total ITV audience for The Festival™ amounted to 3.93 million • Peak audience on Gold Cup Day reached 1.9 million • The Live Cheltenham Festival coverage recorded an audience +34% higher than 2016 • +26% higher race audience on Gold Cup Day compared to 2016 The Jockey Club is a significant shareholder in TV CHANNEL RACING UK with racing at Cheltenham transmitted globally. GBI Racing is a joint venture between the two key Racing TV Channels Racing UK and At The Races primarily available for media distribution into retail outlets as a satellite broadcast in tote and fixed odds betting territories around the world. It is also available via an IP publishing point and an internet streaming service for online operators.
Tote territories:
Fixed odds territories:
Mixed territories:
2015 season data
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“Cheltenham is the ultimate place to be seen, whether you are a Jockey, Trainer, Owner or Sponsor all eyes will be on you.”
SIR AP McCOY 20 TIMES CHAMPION JOCKEY
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“Ultima, both in terms of profile and brand awareness, has benefitted enormously from its association with Cheltenham.”
MAX MCNEILL, CHAIRMAN
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LOOKING AFTER YOUR GUESTS
We recognise the value you place on inviting guests to be part of your partnership with Cheltenham. We pride ourselves on hosting over 50,000 hospitality guests throughout The Festival with menus that are creative, innovative and more importantly cost effective.
6 TONNES OF CHEESE 296,696 PINTS OF GUINNESS
26,718 BOTTLES OF FIZZ AT THE FESTIVAL™ 5 TONNES OF SALMON
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OUR PARTNERS
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FOR PARTNERSHIP OPPORTUNITIES AT
CAREY WEEKS REGIONAL HEAD OF PARTNERSHIPS - SOUTH WEST T: 01242 537 600 M: 07850 179 315 E: carey.weeks@thejockeyclub.co.uk
WWW.CHELTENHAM.CO.UK
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