Cheltenham Sponsorship Brochure

THE HOME OF JUMP RACING PRESENTS SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES

ALL EYES ON YOU

WWW.CHELTENHAM.CO.UK

Page 2

BE PART OF HISTORY AT CHELTENHAM Forming a Partnership with Cheltenham Racecourse not only exposes your brand within a sport that is the second most attended in the United Kingdom, it provides an opportunity to showcase your brand to an industry worth £3.45 Billion. Creating the Partnership is not just about placing your brand name against a race, it’s about building a relationship between two businesses, utilising a wealth of experience and ensuring your brand is at the forefront of people’s minds. Delivering the Partnership allows for us to provide the perfect stage and an electrifying atmosphere that attracts over 470,000 visitors each year, enabling you to drive awareness of what you do, and how you do it. We’re not just Cheltenham – We are the Home of Jump racing. We’re placed at the heart of British sport and culture – We are uniquely British. And I look forward to working with you to create a strong and exciting Partnership .

Carey Weeks Regional Head of Partnerships – South West

3

WWW.CHELTENHAM.CO.UK

Page 3

WWW.CHELTENHAM.CO.UK

Page 4

THE OPPORTUNITY Sponsorship and Partnerships at Cheltenham are not just about race naming rights. Your brand will be showcased in a multitude of ways, from carefully positioned camera locations, to high impact activation through targeted demographic digital campaigns. Our team of creative and innovative professionals are empowered to help you to deliver your brand in the manner you deserve.

470,000+ ON SITE VISITORS EACH YEAR THE JOCKEY CLUB AFFILIATION 3.5 Million+ TV VIEWERS

£4.6 MILLION PRIZE MONEY AT THE 2018 FESTIVAL INTERNATIONAL REACH 50,000 HOSPITALITY GUESTS UNIQUE OPPORTUNITY

1 CHELTENHAM GOLD CUP

130K

FOLLOWERS 63K

LIKES 31K

FOLLOWERS

WWW.CHELTENHAM.CO.UK

Page 5

WINNING OPPORTUNITIES AT THE HOME OF JUMP RACING

VIP EXPERIENCES KEY CLIENT EVENTS RACE NAMING RIGHTS

HOSPITALITY PRODUCT PLACEMENT SITE TAKEOVER WEB-LINKS BRAND ASSOCIATION KALENDAR MAGAZINE THE FESTIVAL PREVIEW MAGAZINE ACTIVATION ZONE PROMOTIONAL STAFF DATA CAPTURE PRODUCT SAMPLING

BIG SCREEN ADVERTISING SOCIAL MEDIA MENTIONS IN HOUSE CHELTENHAM RADIO RACECARD ADVERT CLIENT INTERVIEWS SADDLE CLOTH BRANDING RACECOURSE BANNERS

6

WWW.CHELTENHAM.CO.UK

Page 6

“Not only does sponsorship deliver excellent brand exposure and client entertaining opportunities but also, since the start of our sponsorship of the Glenfarclas Cross Country series, we have seen an average 40% growth in turnover per annum.”

CHARLES HAMER, DIRECTOR OF RACING – POL ROGER PORTFOLIO INCLUDING GLENFARCLAS, SPONSOR OF THE CROSS COUNTRY STEEPLE CHASE

WWW.CHELTENHAM.CO.UK

Page 7

OUR AUDIENCE 262,000+ ATTENDEES AT THE FESTIVAL ™ OVER 470,000 RACEGOERS PER ANNUM

YOUNGER THAN UK AVERAGE POPULATION

JOCKEY CLUB % UK AVERAGE %

16-24 YRS

25-34 YRS

35-44 YRS

45-59 YRS

5

15

25

35

0

10

20

30

40

% FEMALE FANS

CRICKET

RUGBY

FOOTBALL

RACING

5

15

25

35

0

10

20

30

40

CONTEMPORARY TASTES AND LIFESTYLES

TRAVEL

TECHNOLOGY

FASHION

ENVIRONMENT ISSUES

CELEBRITY

ATTENDING MUSIC CONCERTS

ART/ART GALLERIES

0 10 20 30 40 50 60 70 80 90 100

WWW.CHELTENHAM.CO.UK

Page 8

WWW.CHELTENHAM.CO.UK

Page 9

MAINSTREAM & INTERNATIONAL ATTENTION ITV Racing made their return to horseracing at Cheltenham’s 2017 New Year’s Day meeting. ITV’s overall racing coverage, produced by ITV Sport, encompasses live broadcasts of almost 100 days of racing each year, in addition to a magazine preview programme broadcast each Saturday morning on ITV4. • Total ITV audience for The Festival™ amounted to 3.93 million • Peak audience on Gold Cup Day reached 1.9 million • The Live Cheltenham Festival coverage recorded an audience +34% higher than 2016 • +26% higher race audience on Gold Cup Day compared to 2016 The Jockey Club is a significant shareholder in TV CHANNEL RACING UK with racing at Cheltenham transmitted globally. GBI Racing is a joint venture between the two key Racing TV Channels Racing UK and At The Races primarily available for media distribution into retail outlets as a satellite broadcast in tote and fixed odds betting territories around the world. It is also available via an IP publishing point and an internet streaming service for online operators.

Tote territories:

Fixed odds territories:

Mixed territories:

2015 season data

10

WWW.CHELTENHAM.CO.UK

Page 10

“Cheltenham is the ultimate place to be seen, whether you are a Jockey, Trainer, Owner or Sponsor all eyes will be on you.”

SIR AP McCOY 20 TIMES CHAMPION JOCKEY

WWW.CHELTENHAM.CO.UK

Page 11

“Ultima, both in terms of profile and brand awareness, has benefitted enormously from its association with Cheltenham.”

MAX MCNEILL, CHAIRMAN

WWW.CHELTENHAM.CO.UK

Page 12

LOOKING AFTER YOUR GUESTS

We recognise the value you place on inviting guests to be part of your partnership with Cheltenham. We pride ourselves on hosting over 50,000 hospitality guests throughout The Festival with menus that are creative, innovative and more importantly cost effective.

6 TONNES OF CHEESE 296,696 PINTS OF GUINNESS

26,718 BOTTLES OF FIZZ AT THE FESTIVAL™ 5 TONNES OF SALMON

WWW.CHELTENHAM.CO.UK

Page 13

WWW.CHELTENHAM.CO.UK

Page 14

OUR PARTNERS

WWW.CHELTENHAM.CO.UK

Page 15

WWW.CHELTENHAM.CO.UK

Page 16

FOR PARTNERSHIP OPPORTUNITIES AT

CAREY WEEKS REGIONAL HEAD OF PARTNERSHIPS - SOUTH WEST T: 01242 537 600 M: 07850 179 315 E: carey.weeks@thejockeyclub.co.uk

WWW.CHELTENHAM.CO.UK

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17

www.thejockeyclub.co.uk

Made with FlippingBook flipbook maker