Elevate June 2026 | Air Serbia

MODA / FASHION

FLORALS HAVE EVOLVED Is fashion blooming? At the right time! With an emphasis on craftsmanship and a shift away from kitschy “granny’s wallpaper” prints, this season’s collections remind us why fashion finds inspiration in flowers year after year O nce rejected for being too predictable, flo- ral prints are making a comeback with the self-confidence of haute couture, and this time they’re anything but predictable. For summer 2026, designers are rewriting the rules of botanical motifs, transforming a once safe theme into one of the most expressive and artistic fashion expressions. There’s something almost cinematic in the way floral mo- tifs always return. It’s as if fashion hasn’t just revived this print, but has remembered why it fell in love with it in the first place. Flowers weren’t mere details on the catwalks of Di- or and Chloé, but rather a means of storytelling. Petals ex- tended beyond their natural proportions, as stems melted in- to brush strokes and fabrics moved like the wind through a field before the golden hour. Dolce & Gabbana, meanwhile, infused floral motifs with Mediterranean sensuality—lush, saturated, unapologetically alive, while Dries Van Noten of- fered something quieter but just as powerful: flowers blurred like memories, as if seen through heat or time. This is fash- ion as a mood. The catwalks of the most recent fashion month bloomed with more artistic and abstract interpretations of florals that really felt fresh. Matthieu Blazy’s Spring 2026 debut collection for Chanel perhaps best encapsulated this season’s futuristic approach to flora. The new creative director is a genuine wizard of textile manipulation. (Remember that viral ‘all-leather jeans and a tank top’ look from the Bottega Veneta runway? That was Bla- zy’s work.) He showcased his formidable skills by reinterpret- ing Chanel’s signature camellia motifs, propelling down the catwalk smiling models wearing ball skirts covered in feath- ered flowers, naked dresses embellished with floral beading and rosette brooches pinned to shirts. Blazy wasn’t the only one to take a novel approach to the springtime florals concept. Dior’s Jonathan Anderson showed scruffy knit mini-skirts with a soft pink floral print. Dries Van

74 | Moda » Fashion

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