The Newsletter Pro June 2018

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INSIDE THIS ISSUE:

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Use the Long Game to Make Money The Cure for Your Newsletter Woes When It Comes to Communicating, How Much Is Too Much? OUTRAGEOUS Multi-Step Campaigns That Are Successful

PAGE 6 Get Rid of the Guilt PAGE 7 Get to Know Matthew Freeman PAGE 8 How One Family Is Changing the World One Coffee Cup at a Time

WHY SOME SUCCEED WHEN OTHERS FAIL!

Have you ever wondered why one person is successful when another tried and failed? What’s the difference between someone who makes $100,000 per year and $1,000,000 per year? Is it luck? Is it who you know or what you know? Is it hard work? I know of nine people who have, in some way, shape, or form, mimicked what we do at The Newsletter Pro. I also know nine people (the same nine) who have closed up shop, given me their customers, or sold me their customers. Am I just lucky … or just that smart? Side note: Despite what I say in the rest of this article, it is better for my fragile ego if we just agree that the other people couldn’t figure it out because

I’m super smart and they are not as smart. Now that we are in agreement there, I’ll jump back into my story. The fact of the matter is all of the above factors play a role in someone’s success, including luck, which I’ll explain in a second. But there are some factors I’ve seen that seem to allow people to leapfrog others in terms of success. Let’s get the big issue out of the way. Hard work is often mistaken for luck . I’m sure you’ve also had people tell you how lucky you are for the success you have. I do believe luck plays a very small role in all success. For example, if you were lucky enough to be born in America, you have a much greater chance of being successful than if you were born in the slums of

“HARD WORK is often mistaken for LUCK.”

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