THE A+ OVERVIEW
While it’s true that nobody attends an Overview with the expectation of enduring a professorial lecture, most folks are open to learning something new, especially if it is something that can benefit them and their family. In that regard, your attendees have come to learn. Likewise, your role is to teach: to introduce new concepts, answer questions, and to resolve concerns. Of course, not everybody learns the same way. So the better you can understand your audience, the more effective your Overviews can become. Humans are multisensory creatures with the unique capacity to think critically and feel emotion. New research shows that engaging as many senses as possible when teaching increases the amount of information students retain. It’s a progressive way of teaching when you consider that most formal education happens through lectures, even though only about 30% of the population are classified as auditory learners. approach. You know Melaleuca can change their lives. Now you just need them to know that too. You have a brief window—how can you reach your audience? Presenting Melaleuca: An Overview during an in-home is kind of a big deal. You’ve got a room full of potential customers you’ve worked so hard to contact and
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22 MAY 2018 | MELALEUCA.COM
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