This flipbook explains how to design and deliver a compelling Parkhurst story in a clear, authentic personal way.
Slide 1 | 1 |
Slide 2: Crafting a PD Story Game Planner One Page Overview | 2 |
Slide 3 | 3 |
Slide 4 | 4 |
Slide 5 | 5 |
Slide 6: There Is No “One Size Fits All” Approach | 6 |
Slide 7: There are 5 components that comprise our communications framework that help our Parkhurst leaders effectively tell our story. | 7 |
Slide 8: Stakeholder Engagement We identify, collaborate and nurture stakeholder relationships in order to meet their unique perspectives. | 8 |
Slide 9: Channels* and Occasions We map, manage and utilize a variety of channels, methods and tools to deliver messages and maximize the impact of the communication investment. | 9 |
Slide 10: Messaging We create and deliver compelling key messages in line with the Parkhurst Brand Promises. | 10 |
Slide 11: Business Alignment We integrate changes or opportunities in the business into a compelling, timely and necessary narrative | 11 |
Slide 12: Brand Culture We reflect our brand culture and organization values as we tell our story | 12 |
Slide 13 | 13 |
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