BRING IN NEW LEADS Put On an Event to
People are social animals. We like to gather together; it’s one of our most basic instincts. Want to play on that instinct to boost your business and attract new leads? Plan and throw a free event! Free events are “a great way to help attract new customers, cement relationships with existing customers, and build buzz about your business,” says small- business expert Rieva Lesonsky. A public gathering is a good way to get your foot in the door and generate some leads from the general public. It could be a free workshop or seminar, a meet-and-greet luncheon for local small-business owners, or even a birthday party for your company. Promoting your event is vital. You’ll want to invite your existing customers, and keep up a strong social media presence before, during, and after the event. One great way to advertise events is with a print newsletter, especially if you include a freestanding flyer for the event inside the newsletter. For more ideas on event promotion — as well as a great primer on event planning in general — check
out Judy Allen’s book “Event Planning: The Ultimate Guide.” It goes into all the factors of event planning in way more detail than we can here!
A free event is well worth the effort. Nothing builds the same goodwill in the community, generates leads from the public, and puts a great face on your business like a free lunch or workshop. And for some business owners, such as attorneys, hosting a free event might be one of the few ways to promote your company without running afoul of marketing rules that apply to your specific profession. Are you ready to host your own free event yet? Plan, promote, and don’t forget to follow up. Strike when the iron is hottest, during and immediately after the event, for great leads and customer retention rates. Be sure to ask people where they heard of your business as well — something you should already be doing. That way you’ll know how successful your event was at attracting new leads! HAVE A LAUGH CASE REPORT: This 64-year-old female was presented with a history of pain and swelling in the lower right quadrant in the previous week. Her GP prescribed Pen VK, and she was presented to our office asymptomatic. Clinical and radiographic examination revealed failing endodontic treatment on tooth No. 28 due to a missed canal. The patient was unsure when the previous RCT was completed. Nonsurgical endodontic retreatment was completed in one visit, and the patient was referred back to her GP for restoration of the bridge. A six-month follow-up appointment showed complete healing of the periapical lesion, and our patient was symptom-free. Save That Bridge
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