MMS Endodontics - October/November 2017

‘SHOE DOG’ GIVES INSIGHT INTO NIKE’S SUCCESS

trunk, his belief never wavered. Signing Michael Jordan in 1984 revolutionized not just the athletic shoe industry, but celebrity sponsorship in general. He surrounded himself with smart, capable people, expanded sensibly, and never lost sight of his vision. If you want a book that gives you simple, cliché takeaways about how to become massively successful,“Shoe Dog”is not the book for you. If, instead, you crave what Bill Gates calls an“honest reminder of what the path to business success really looks like,”then you should check it out. With a personal perspective, suspense, andmore than a fewwild anecdotes,“Shoe Dog”soars in a way few business books manage to. But, then again, that’s what Knight’s shoes have always promised to help athletes do. “We wanted Nike to be the world’s best sports and fitness company. Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.” –Phil Knight

When an entrepreneur or company becomes massively successful, it’s easy to construct a narrative that makes that success seem like destiny. They look back on the past with rose- colored glasses, interpreting every decision as a stepping stone on their way to eventual victory. Of course, real success stories are never this linear. Honest accounts of what it takes

to dominate an industry are hard to come by, whichmakes Nike CEO Phil Knight’s “Shoe Dog”a refreshing change of pace from the standard business memoir.

If there’s one word that best describes“Shoe Dog,”it’s“candid.”Knight gives equal space to his successes, failings, and insecurities. He also isn’t afraid to admit when luck was the deciding factor. Take the story of famous Nike swoosh, for example. These days, it’s universally regarded as one of the greatest logos ever conceived. Knight could easily claim that he saw its brilliance from the get-go, but that’s not what happened. When an art student came up with the design— for the meager price of $35—Knight’s response was,“It’ll have to do.”

That’s not to say that Knight isn’t a visionary inmany ways. In the early days of Nike, Knight hustled to an extreme degree. Even when he was selling track shoes out of his

AN OVERVIEW OF CRACKED TEETH

Cracked teeth are sometimes very difficult for us in the dental profession to diagnose and treat. Many times the patient will present with diffuse and inconsistent pain, making a decision very hard to make. Below are a few types of common cracks in teeth, and how to best treat them.

that is not treated will progressively worsen, eventually resulting in the loss of the tooth. Early diagnosis and treatment are essential in saving these teeth.

Split Tooth A split tooth is often the result of the long-term progression of a cracked tooth. The split tooth is identified by a crack with distinct segments that can be separated. A split tooth cannot be saved intact. The position and extent of the crack, however, will determine whether any portion of the tooth can be saved. In some cases, endodontic treatment may be performed to save a portion of the tooth. Vertical Root Fracture Vertical root fractures are cracks that begin in the root of the tooth and extend toward the chewing surface. They often show minimal signs and symptoms and may therefore go unnoticed for some time. Vertical root fractures are

Cracked tooth Treatable: A cracked tooth means a crack extends from the chewing surface of your tooth vertically toward the root. The tooth is not yet separated into pieces, though the crack may gradually spread. Early diagnosis is important in order to save the tooth. If the crack has extended into the pulp (usually

characterized by sensitivity to cold or hot), the tooth can be treated with a root canal procedure and a crown to protect the crack from spreading. If the crack has not yet extended into the pulp, cuspal coverage alone may be all that’s necessary. Non-treatable: If the crack extends below the gum line, it is no longer treatable, and the tooth cannot be saved and will need to be extracted. Generally, these patients have been through a period of temperature sensitivity and didn’t seek treatment. Also, more often than not, the tooth will have a periapical lesion or have necrotic pulp. That’s why early treatment is so important. A cracked tooth

often discovered when the surrounding bone and gum become infected. Treatment may involve extraction of the tooth. However, endodontic surgery is sometimes appropriate if a tooth can be saved by removal of the fractured portion. These are generally caused by excessive force or excessive tooth removal during previous root canal therapy.

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