LONGEVITY
The perils of fast fashion are well-documented, and now collectors are turning their attention to the quality and longevity of the art they choose to buy. In response to climate change and consumers’ increased sense of social responsibility, charities such as the Gallery Climate Coalition (GCC) are developing strategies to make positive environmental changes in the world of commercial art. In May 2021, Christie’s organised its first sustainable auction. Artworks with a short lifespan – including posters and mass-produced prints – are being swapped for artworks that can make a difference – whether that’s through the use of recyclable materials, or a charity or community initiative. By buying high-quality artworks from independent artists or reputable publishers, collectors are lowering carbon emissions and reducing the amount of waste sent to landfill. As limited edition or original art is a finite resource, it is often loved and cared for better than its cheaper counterparts and handed down between generations. The higher cost reflects the quality and bespoke nature of the materials used, and the fair pay of staff, including specialist atelier teams. Ethical art publishers also work with FSC (Forest Stewardship Council) certified suppliers and use materials that are biodegradable and do not contain plastics. These can include sustainably sourced wood, 100% cotton canvasses, and acid-free, museum-quality paper.
Painted on a high-quality canvas, John Myatt’s original artworks feature a bespoke gold frame moulded from original designs by the 18th-century cabinet-maker Thomas Chippendale.
For more art trends, discover our #TRENDINGART series on YouTube.
114 FINE ART COLLECTOR SPRING / SUMMER 2022
FINE ART COLLECTOR SPRING / SUMMER 2022 115
Made with FlippingBook - Online magazine maker