Radio Radio advertising will be only approved on a case by case basis. Advertising on your local radio can be a great way to promote your business in your area but can be expensive. We recommend that stores group together to split the costs, where possible, of any radio campaign. Remember to contact Marketing if you are planning on producing radio ads to make sure you are representing the Banjo’s brand in the correct way. Marketing can make available some consistent ‘donut’ style audio you can use – this will help you get more cut through in your local market.
RADIO
Letterbox drops Flyers can be a good way to ensure that everyone in your area is receiving your message. Flyers with voucher offers can assist in generating new customers. A 4% redemption rate is generally seen to be a standard return rate. If using a delivery company, you should allow for delivery costs of approx. $44 per 1000 flyers. When planning a letterbox drop compare Australia Post with other options. Whilst Australia Post is more expensive many of our stores have found that they have had much better returns with this delivery option. This may be because the flyers are delivered with the normal mail, rather than being grouped with other junk mail.
DIRECT MAIL
Made with FlippingBook - Online magazine maker