Catering Catering is a major sales segment for your store/s. Therefore, it is extremely important to keep your existing customers happy to maintain their business, and hopefully, trigger positive word-of-mouth between current clients to develop new clientele. You should always be thinking of ways to build new customer relationships (as well as, as word of mouth is a valuable source of growth. Regular clients • Ensure each platter is quality checked by a manager prior to being dispatched. • Attach 5 Catering Flyers to every platter sold – there could potentially be business people at the meeting who will take a flyer with them. • Some stores have had great success delivering a “freebie” with the orders. The receptionist is often the decision maker when it comes to catering. Building good customer relations is important. Including some complimentary sweet items is a good practice to create goodwill and to be remembered by. • If a business hasn’t ordered for several months, don’t be afraid to find out why. It may be that they are no longer ordering catering or that there was a problem with their last order. If there was a problem with an order “refund and replace” immediately.
New Business Development Some stores have lifted platter sales considerably by providing FREE sample platters to potential new businesses. Although this is a considerable “giveaway” many businesses are:
• Unaware that we offer platters • Have never tasted any of our food
• Would never have considered getting catering from Banjo’s • Are pleasantly surprised when they are offered a free sample
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