Marketing Planner Checklist
Strategy c
Contact Marketing Team to develop strategy and get approval
Develop KPI’s
c
Identify best options for promoting
c
Planning c
What is the deal?
Start Date Finish Date
c
c
Who am I going to promote the offer to? How am I going to promote the offer? Promotional material required - Type/ quantity
c
c
c
Cost of advertising/promotional material?
c
How many deals do I need to sell?
c
Have I told my staff?
c
What do I need to assist me? Are the registers updated?
c
c
Do I need to adjust production levels for the promotion?
c
Doing c
Are staff actively promoting the deal? What problems do I need to overcome?
c
Feedback received
c
Reporting c
Number of deals sold
Redemption rate
c
Customer number increase
c
Average $ increase
c
Return on Investment
c
Positive or Negative customer feedback Is there anything I would do differently?
c
c
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