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smart and talented entrepreneurs talk to me about how they don’t want to keep growing, how they are settling or even giving up, and that is not okay with me. We need these smart people. We need entrepreneurs to keep the economy thriving, to build and grow their companies. We need them to step up in the community and help support worthy causes. Five percent of the world’s population are entrepreneurs, and without us growing and thriving, the entire civilized world disappears. No pressure. I, for one, am committed to growing, and I’m committed to helping you grow by providing no b.s. info about what it really takes to grow a successful business. I will continue to beat the drum of building a solid business foundation that focuses on your customers and referrals first, because this is the least risky and ultimately most profitable way to have a successful business.
about lifestyle businesses on the internet, and if that is truly what you want, go get it. But if you want a lifestyle business because you are throwing in the towel, we need to talk. I’m not trying to retire at 38. I’ve come here to build something, to create generational wealth, and to win. Anyone who’s been reading this newsletter for any period of time won’t be surprised to know I’m a Christian, and so I look to the Bible for words of wisdom. And there is one word that never shows up in the Bible, and that is retirement. We live in a time when infinite knowledge is available to us to solve most of what ails us, which is both a blessing and a curse. The blessings of the information are obvious, but the curse can be greater than the blessings. So many people are so paralyzed by the number of choices they have that they end up doing nothing. Now, add in the data — which is at everyone’s fingertips, but may either only paint part of the picture or is translated by someone with an agenda — and you end up with smart people making bad choices. I know this is a bit of a different opening letter than what I normally write, but recently, I have just seen too many people throw in the towel. Too many One big mistake many make is thinking that once they’ve told someone about the contest once or twice, if that person were interested, they’d be done promoting the contest. But that’s simply not the case. Personally, I get busy, and even if I have intentions to promote, without reminders and some poking, you won’t get much out of me — even if it’s an amazing trip like the one we’re giving away. To some extent, that’s just the world we live in, and you have to navigate that line between helping someone remember to promote and nagging them. If the above info seems simple, that’s because it is. But simple doesn’t mean easy. If you’ve nailed the contest and promotional materials, you’ll be well on your way to success, but it takes effort. Every day, a little bit needs to be done to make this program work. This year, we estimate we’ll have 50 people qualify to join us on the program. That may or may not sound like a large number to you, but considering we primarily only work with million-dollar-plus businesses, 50 would be a success. Now that you have a brief overview of our program, I want to challenge you to think bigger and take more risks with your own referral program. Don’t be cheap We were created to work, to grow, and to build.
this week. Have you ever had a good idea that you felt the marketplace would love to have, only to struggle to sell your product or service? The stress and pressure we are under is immense. I’ve watched smart and ambitious people change their dreams and decide they want to be a lifestyle entrepreneur, simply because they want to escape the stress — or because they find out their chosen business isn’t a Porsche, but a Ford Taurus, instead. The company people really want is a company that is growing. But instead of figuring out how to go from a million dollars in sales to 10 million dollars in sales, many give up on their dream. Have you ever given up on a dream? You constantly hear FIVE PERCENT OF THE WORLD’S POPULATION ARE ENTREPRENEURS, and without in, we create a landing page for them to send their referrals to. This page tags the referral to a referral source inside our CRM software, so we know who referred whom. Here is an example of the page each referral source gets to send their referrals to: thenewsletterpro.com/freegift. On the page above, you’ll notice that we’re promoting a free gift, which is a copy of one of my books. This lead magnet is just one of many we will use over the course of the referral campaign. Last time, we discovered we didn’t provide nearly enough lead magnet options for our referral sources to promote, which meant that once they felt they had promoted the book enough, they had nothing else to use to send referrals our way. DEDICATED COMMUNICATION After someone opts in to be a referral source and they have their own landing page, we now need to encourage them to promote. We’re doing this with phone calls from the employees, regular emails, promotions in our newsletter, and direct mail to keep the referral source excited about going on the trip. PAGE 2 CONTINUED ... us growing and thriving, the entire civilized world disappears. No pressure.
You can grow, you can have the dream, you can make a difference, and you can touch more lives than most can even imagine. The only question is, are you up for the challenge?
– Shaun
and try to get referrals for 20 bucks. Go big! Spend as much or more on a referral as you would pay a marketing company to generate a new customer for you. Create promotions. Help your customers and referral sources promote by giving them tools they can use. If you take my advice, at the end of the day, you’ll have a killer referral campaign, your customers and referral sources will earn a cool prize or experience, and you’ll get dozens, maybe even hundreds, of fantastic new customers. Honestly, I’m not sure business gets much better than that. - Shaun P.S. If you haven’t already signed up for our new Top Gun Referral Program, I’d encourage you to do so now. Last year’s experience was unforgettable, and this year’s trip is going to be even better. There really is no better way to learn how to create a killer referral program than to go through one from start to finish. Go
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to thenewsletterpro. com/topgun to sign up today.
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