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RESOURCE OF THE MONTH
ZAPIER IS HERE EASY FIX TO MORE SALES NEXT QUARTER TO CUT OUT THE BUSYWORK GUARANTEE Meet Your New Favorite Automation Tool
When it comes to creating and managing a scalable business, automation is key. Ensuring the smooth operation of hundreds or even thousands of nitpicky little daily tasks in your company can be overwhelming, especially when you factor in your website, CRM, landing pages, and the dozens of applications you have in
all know, developers are expensive, and the result can often fall short of expectations.
play. The time you and your employees spend manually completing the micro-tasks needed to ensure these applications are working adds up over time and distracts you from driving the success of your business. It can be tempting to hire developers to code automated workflows, but as we
Luckily, there’s Zapier, a robust online automation tool that links your apps together into one seamless package. Want to automatically download all attachments received in Gmail and save them to Dropbox? Easy. Need to streamline your social media output? Have Zapier send new RSS items to Facebook as posts. Remind your team of upcoming
I have a really easy way to guarantee you’ll have more sales next quarter. In fact, I’m a little worried about writing it here because this is a short article, and I don’t want people to overlook this tip. But I’m going to throw caution to the wind and reward those who read all of my articles in the newsletter.
Guess Who’s Back Not too many Pros have been featured in these illustrious pages twice, but that’s just how Tasha Hussey rolls. Since we talked to her last November, she’s continued to lead her team to great things while still being one of the “realest” people in the office. She’s also dipped her toes in the waters of stand-up at a local comedy club, so we caught up with her to ask the most important question of all: What makes for a good joke? A TASHA HUSSEY REDUX
Here it is: Increase follow-up of leads both online and offline.
If you’re thinking that sounds too easy or “I already know that,” you’re probably right on both accounts. But there is a big difference between knowing you should do something and actually doing it. Last year, we generated $1,300,000 in new customer revenue from people who had been on our list for more than 12 months and never purchased a thing. Why did this happen? Because we followed up with prospects month in and month out with both our weekend reading emails and our print newsletter. To even further encourage prospects to convert, we made prospect-only offers using FSIs (freestanding inserts) in our newsletter to entice them to become clients. If you want to see real growth, all you have to do is make sure you are nailing the basics, because so few businesses are. Focus on what has worked for decades or longer, build a diverse communication system, and you’ll watch sales and profits soar. –Shaun
harder-working mother of 7 (with 5 kids still in the house), it’s no surprise that a lot of her material comes from her family — especially to those of us who work with her. She’s got stories about her kids that will have you rolling on the floor, and that’s just who she is day-to-day. With a little preparation, she knocks ‘em dead every time.
She says, “A good joke is one that we feel we are all in on. I love the buildup of a story that draws you in and is inclusive.” That’s not the direction that many comics take, but Tasha isn’t most comics. For one, she freely admits suffering from stage fright. “I have a severe case,” she says. “If anyone has tips, hit me up!”
Don’t worry, we asked Tasha some other important questions too, like would you rather be a dog or a
For another, Tasha isn’t cruising around looking for material all day. A hardworking team lead and
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