1 Table of contents 24

2026 SPRING TEXAS JEWELERS ASSOCIATION - Volume XXVI, NO. 1

TEXAS		1
JEWELER		1
VOLUME XXVI, NO. 1 SPRING/SUMMER 2026		1
2026 Convention October 10th and 11th		1
PAGE		1
FEATURING Brant Horner (Owner) & Evyn Horner (Daughter & Manager) Holland Jewelers, San Angelo, Texas		1
PRESIDENT & EDITOR IN CHIEF David M Baker, GG Amber’s Designs, Katy, TX		2
EDITORS Connie Stagner & Amber Gustafson		2
EXECUTIVE DIRECTOR & PUBLISHER Rex Solomon Houston Jewelry, Houston, TX		2
VICE PRESIDENT Connie Stagner Acori Diamonds & Design, Friendswood, TX		2
SECRETARY/TREASURER Jim Rogers Gold N Carats Jewelers Irving, TX		2
IMMEDIATE PAST PRESIDENT Amber Gustafson Amber’s Designs Katy, TX		2
DESIGN SERVICES Rita Wade, Sparkling Insights		2
Spring Edition		2
2026		2
INSIDE THIS ISSUE		2
BECOME A MEMBER		2
ADVERTISE WITH US		2
PAST PRESIDENTS		2
“What started as an inventory solution became something bigger. For the first time, Jay began to see life beyond the counter and he liked it. We’d heard Marsden could help move inventory and prevent the same issues down the road. They delivered. The process was seamless—they gave us a clear plan and handled the heavy lifting.”		3
Jay and Monali of Di’Amore Fine Jewelers		3
“The results were phenomenal—we even extended the sale six weeks. Beyond strong numbers, we gained clarity, direction, and confidence for the future. Would I recommend Marsden? Absolutely.”		3
(208) 523-0792		3
SCAN FOR CLIENT		3
TESTIMONIALS OR VISIT:		3
marsdenbrotherspromotions.com		3
BECOME A MEMBER		4
Visit jewelers.org/join or call (800) 223-0673 to become a JA Member today.		4
Join TJA and get a 1 year membership to Jewelers of America for FREE!		4
That’s a $365 value for $135!		4
Scan to view the JA Member Benefits Guide		4
www.texasjewelers.org		4
PRESIDENT’S MESSAGE		5
A Message From David Baker, President		5
David Baker, President		5
Dear Texas Jewelers Association Members, Friends, and Industry Partners,		5
The past six months have marked a period of renewed energy and meaningful progress for the Texas Jewelers Association. We have seen stronger engagement, expanded education, and clear momentum across our community—proof that Texas jewelers are eager to connect, learn, and lead together.		5
This momentum was on full display at the 2025 TJA Fall Conference in Austin. The event exceeded expectations and served as a powerful reminder of the strength, professionalism, and collaborative spirit of our industry. It was not simply a conference—it was a statement about who we are and where we are headed.		5
A major highlight was the return of GIA educational programming to Texas for the first time in over twenty years. Through the Jewelers of America Impact Initiative, Lisa Kennedy, GG, CG, delivered three outstanding sessions covering natural diamonds, unique colored gemstones, and colored diamonds. These were not just presentations—they were learning experiences that reinforced the importance of knowledge in building trust and confidence with our customers.		5
We also welcomed Ford Saeks, whose AI seminar brought clarity and practical insight into a rapidly evolving area of business. His message was clear: artificial intelligence is no longer optional—it is a tool jewelers can use today to improve marketing, operations, and customer engagement. Security remains a critical concern in our industry, and our member-led seminar emphasized the importance of shared experience. From organized retail crime to cyber risks, the discussion reinforced that we are strongest when we learn from one another.		5
The conference also benefited from the presence of Jewelers of America, connecting our members to national resources and reinforcing TJA’s role within the broader industry. Additional presentations—from responsible sourcing to global colored stone markets which reflected the depth and diversity of today’s jewelry business. Equally valuable were the connections built outside the classroom. The Discovery Room, Awards Dinner, and President’s Reception fostered relationships that strengthen both businesses and our association. The Jewelry Design Competition once again highlighted the creativity and craftsmanship that define Texas jewelers.		5
Beyond the conference, TJA continues to enhance communication, member benefits, and industry resources. These efforts reflect a simple truth: when members see value, engagement grows.		5
What stands out most is not just what we accomplished, but what it represents. Our association is active, relevant, and moving forward. The future is bright, and the momentum is real.		5
With appreciation and optimism, David Baker David Baker, GG, CG-AGS President Texas Jewelers Association		5
Texas Jewelers Learning, Leading, and Growing Stronger Together.		5
JIM ROGERS		5
VOLUME XXVI, NO. 1 SPRING/SUMMER 2026		5
TJA MEMBER PROFILE		6
A Legacy of Craftsmanship: The Story of Holland’s Jewelry A Family Tradition		6
Brant Horner (Owner) Evyn Horner (Manager, daughter of Brant Horner)		6
The symbolism resonated deeply. in the Western tradition, earning one’s spurs represents proving oneself through hard work, integrity, and perseverance.		6
TJA MEMBER PROFILE		7
The Famous Journey of the Spur Clips:		7
Two of the very first spur clips were presented to President Franklin D. Roosevelt and Vice President John Nance Garner. Over time, the Spur Clip found its way into the hands of countless celebrities, politicians, and dignitaries. One of the company’s prized possessions is a signed thank you letter from none other than Henry Ford II after receiving his Holland’s Spur Clip as a gift from the company.		7
It became a meaningful gift of accomplishment and gratitude, treasured by those who received it. The clip was patented, marking Holland’s official entry into jewelry manufacturing—a pivotal moment in the company’s evolution.		7
With the success of the Spur Clip, Holland’s began developing a unique line of Western-inspired jewelry. Skilled craftsmen in the Holland workshop expanded production to include hand-crafted buckles, spur jewelry, and specialty pieces, many of which remain in production today. Each item reflected a commitment to quality, authenticity, and tradition.		7
The late 1930s saw the birth of another iconic product line: Holland’s famous buckles. From 1936 to 1940, numerous styles of buckle sets and trophy buckles were designed. These pieces quickly gained popularity, especially among the legendary Texas Rangers. Many Rangers proudly wore Holland’s buckles and spur tie clips, cementing their place in Texas history. To this day, these designs are often referred to as “Ranger sets” in honor of their distinguished wearers.		7
What truly set Holland’s Fine Jewelers apart, then and now, was its unwavering commitment to craftsmanship. Chase Holland employed skilled tool and die makers, along with master hand engravers, to produce the steel dies necessary to create each piece. Unlike cast jewelry, Holland’s buckles are die struck in sterling silver or solid 14 or 18 karat gold. Die striking produces denser, heavier, and more durable pieces. While the process is more labor-intensive and costly, the result is superior strength and longevity.		7
This technique also allows for exceptionally bright, crisp hand engraving. Each piece is carefully finished by skilled artisans, ensuring no two items are exactly alike. The artistry behind every buckle, spur clip, and custom piece reflects the company’s dedication to quality that stands the test of time.		7
TJA MEMBER PROFILE (Cont.)		8
A Legacy of Craftsmanship: The Story of Holland’s Fine Jewelry A Family Tradition		8
The Showroom Floor In The 1940's		8
TJA MEMBER PROFILE		9
The Legacy Continues To The Next Generation: In the year 2000, Holland’s Fine Jewelry was proudly honored by the local Chamber of Commerce with the prestigious Existing Industry Expansion Award. This recognition celebrated the company’s commitment to growth and innovation within the community, as well as its positive economic impact in San Angelo, Texas. The award reflected Holland’s continued dedication to strengthening local business and supporting regional prosperity.		9
Holland’s reputation has also been recognized beyond its local community. In 2013 Holland’s was awarded the Texas Treasure Business Award by the Texas Historical Commission in Austin, Texas. This was an immense honor to be recognized for the exceptional contributions to the economic growth and prosperity of Texas for the past century. In 2022, the business was featured on Texas Country Reporter with a series on the Holland’s Spur Clip, highlighting its deep roots, craftsmanship, and impact on Texas culture. The feature celebrated not just the jewelry, but the stories behind it—the people, the history, and the enduring spirit of the brand.		9
Beyond its products, Holland’s Jewelry remains committed to professionalism, integrity, and industry excellence. The store is a proud member of Texas Jewelers Association as one of the early members of the organization, as well as The American Gem Society, Jewelers of America, Better Business Bureau, and numerous other trade organizations. These affiliations reflect Holland’s dedication to ethical practices, education, and customer trust.		9
For over 100 years, Holland’s has provided knowledgeable, personalized service while offering quality diamonds, gemstones, watches, and exclusive gift items. Every customer interaction is rooted in respect and expertise, ensuring clients feel confident and valued.		9
Holland’s is more than a jewelry store. It is a place where traditions are honored, stories are shared, and memories are made. It represents resilience through hard times, celebration through joyful moments, and a steadfast commitment to quality that has endured for over a century.		9
As Holland’s looks toward the future, the mission remains the same: to serve the community with integrity, provide exceptional craftsmanship, and continue creating pieces that carry meaning for generations to come.		9
Holland’s Sterling Silver Miniature Spur’s During Production		9
Hand Carved Dies used in the construction of Holland’s Western Products		9
Closeup of Dies		9
TJA VENDOR MEMBERS		10
Sunny AIya 152 Prospect Pl. Alpharetta, GA. 30005 888-427-8866 770-664-1818 info@aiyadesigns.com		10
Alan Lodinger 98 Cuttermill Rd., Suite 488 Great Neck, NY 11021 713-553-5666 800-964-3545 bassalijewelry.com		10
Dora Leviton 4201 Spring Valley Rd., Suite 150 972-458-7182 866-EARSTUD (327-7883) sales@earstudusa.com earstudusa.com		10
G Designs		10
John Dupont 16 West 46th St. New York, NY 10036 212-869-7084 info@gmesone.com		10
Kent West		10
Cliff Marsden (208) 523-0792 10787 S 1st E Idaho Falls, ID 83404		10
Dawn McDuffee 4035 Park East Court, Suite 300 Grand Rapids, MI 49546 616-574-6619 888-807-2249 dawn.mcduffee@montageefs.com montagejewelrycare.com		10
​17950 Preston Road, #160 Dallas, Texas 75252 p: 214-444-9356 e: info@oliva-jewelery.com		10
Val Howell 1600 West Digital Drive Lehi, UT 84043 801-438-4425 podium.com		10
3210 Towerwood Dr. Dallas, Texas 75234		10
Brilliant Luxury Sales Shy Creations		10
The 2025 CONVENTION HIGHLIGHTS		11
Held In Austin, Texas | Saturday, November 1st		11
Curt Vinson, Evan Caplan, David Baker, Amber Gustafson		11
Speaker, Doug Hucker		11
TJA Convention Entertainment		11
TJA Convention Dinner		11
GIA Speaker, Lisa Kennedy		11
Speaker, Ford Saeks		11
For Questions or More Details		13
Contact		13
Join Us		14
(800) 964-3545 BassaliJewelry.com		17
Visit Our Booth Las Vegas Show LUX 1130		17
VOLUME XXVI, NO. 1 SPRING/SUMMER 2026		19
Morgen Smith Contest Chairperson morgen.legends@gmail.com 325-716-3480		21
Morgen Smith c/o Legend Jewelers 18 East Concho Ave. San Angelo, TX 76903		21
“I don’t think it’s a problem, but it is an integral part of the business,” he says. “Color means changes.” Color also means rarity, diversity, margins, and sales.		22
LET US BE YOUR TRUSTED ADVISOR We Can Meet You Where You Are and Take You Into the Future		23
504.262.8240		23
JM Insurance Agency Partners		23
Stark Harbour Insurance Agent 678-343-1776		23
800.339.9124		23
PROUD SPONSOR OF THE TEXAS JEWELERS ASSOCIATION		23
VOLUME XXVI, NO. 1 SPRING/SUMMER 2026		23

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