2026 SPRING TEXAS JEWELERS ASSOCIATION - Volume XXVI, NO. 1

TEXAS JEWELER VOLUME XXVI, NO. 1 SPRING/SUMMER 2026 SPRING/SUMMER 2026

Holland Jewelers, San Angelo, Texas H o lla n d J e w ele rs , S a n A n gel o , T e x a s 6 2026 Convention 2026 C onv e nt i on October 10 O c to be r 10 and 11 a n d 11 th t h th t h October 10 and 11

SCAN to VIEW ONLINE

FEATURING Brant Horner (Owner) & Evyn Horner (Daughter & Manager) B r a nt H orn e r ( O wn e r ) & E vyn H orn e r ( D a u gh t e r & M a n age r )

2026

INSIDE THIS ISSUE Spring Edition

President’s Message David Baker .......................................................................... 5 TJA Member Profile ................................................................................................. 6-9 TJA 2025 Convention Information ......................................................................... 11-13 TJA Feature Article .................................................................................................. 15 TJA Feature Article .................................................................................................. 16 TJA Feature Article .................................................................................................. 18-20 TJA Jewelry Competition ........................................................................................ 21 TJA Feature Article .................................................................................................. 22

PRESIDENT & EDITOR IN CHIEF David M Baker, GG Amber’s Designs, Katy, TX

EDITORS Connie Stagner & Amber Gustafson

BECOME A MEMBER

ADVERTISE WITH US

EXECUTIVE DIRECTOR & PUBLISHER Rex Solomon Houston Jewelry, Houston, TX

VICE PRESIDENT Connie Stagner Acori Diamonds & Design, Friendswood, TX

PAST PRESIDENTS

David Billings Billings Jewelers - Houston Kay Kraugh Kraugh Jewelers - Bastrop Wm “Mac” House Vic Maden Vic Maden Jewelers Mexia Frank Everts Everts Jewelers - Austin R.A. Lackner Sr. Robert D. Armstrong Armstrong Jewelers - Waco Vim X Rye Tetts Jewelers - Bay City Robert N . Mitchell Mitchell Jewelers – Henderson Dell M. Sheftel Sheftel Jewelers– Austin Melrose Tappan Melrose Tappan Jewelers - Denison Sherman Myron Everts Arthur A . Everts Jewelers - Dallas I.J.C. Holland Holland Jewelers - San Angelo W.D. Armstrong Armstrong Jewelry Co - Brownwood B.T. Burgess B.T. Burgess Jeweler - Wichita Falls H.E. Pelz Pelz Jewelers - Marshall W.B . Kinne Kinne Jewelers - Gainesville Edgar L. Pike - Dallas J.E. Mitchell - Ft . Worth C.B. Pittman - Ennis Arthur A. Everts Arthur A. Everts Jewelers - Dallas

Amber Gustafson Amber’s Designs, Katy Susan Eisen Susan Eisen Fine Jewelry & Watches - El Paso Rex Solomon Houston Jewelry - Houston Brad Koen Joe Koen & Son - Austin Jeanie Roe Roberts Jewelers - Del Rio Robert Harrison Harrison Jewelers - Lakeway Eric Wright Village Goldsmiths - Dallas Marc Priest Legend’s Jewelers - San Angelo Doug Jackson Jewelmart - Paris

SECRETARY/TREASURER Jim Rogers Gold N Carats Jewelers Irving, TX IMMEDIATE PAST PRESIDENT Amber Gustafson Amber’s Designs Katy, TX DIRECTORS Britt Cafferena, GG Better Bling Studios Patrick Dobbs, P. Dobbs Jewelry Stark Harbour, JM Insurance Agency Partners Evyn Horner, Holland Jewelers Morgan Priest-Smith, Legend Jewelers Ron Wolfe, Susan Eisen Fine Jewelry Billy Stagner, Acori Diamonds & Design

Peter LeCody Fastfix - Dallas Bill Koen Joe Koen & Son - Austin Lucinda Rogers Gold n Carat - Irving Wayne Salem Salem’s Jewelers - Marble Falls Don Wilson Don Wilson Jewelers - Austin Troy Vinson Troy Vinson Jewelers - Ft . Worth John Nowlin Nowlin Jewelers - Lake Jackson Wayne Head Tetts Jewelers - Bay City Bill Holland Holland Jewelers - San Angelo Arnold Rubin Arnold’s Jewelers - Ft . Worth Jim Barnes Bill Barnes Jewelers - Victoria

VENDOR ASSOCIATES Ryan Hollingsworth Insurance Agent Sunny Aiya Aiya Designs, Houston

DESIGN SERVICES Rita Wade, Sparkling Insights • • •

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Visit jewelers.org/join or call (800) 223-0673 to become a JA Member today.

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PRESIDENT’S MESSAGE A Message From David Baker, President

David Baker, President

Dear Texas Jewelers Association Members, Friends, and Industry Partners, The past six months have marked a period of renewed energy and meaningful progress for the Texas Jewelers Association. We have seen stronger engagement, expanded education, and clear momentum across our community—proof that Texas jewelers are eager to connect, learn, and lead together. This momentum was on full display at the 2025 TJA Fall Conference in Austin. The event exceeded expectations and served as a powerful reminder of the strength, professionalism, and collaborative spirit of our industry. It was not simply a conference—it was a statement about who we are and where we are headed. A major highlight was the return of GIA educational programming to Texas for the first time in over twenty years. Through the Jewelers of America Impact Initiative, Lisa Kennedy, GG, CG, delivered three outstanding sessions covering natural diamonds, unique colored gemstones, and colored diamonds. These were not just presentations— they were learning experiences that reinforced the importance of knowledge in building trust and confidence with our customers. We also welcomed Ford Saeks, whose AI seminar brought clarity and practical insight into a rapidly evolving area of business. His message was clear: artificial intelligence is no longer optional—it is a tool jewelers can use today to improve marketing, operations, and customer engagement. Security remains a critical concern in our industry, and our member-led seminar emphasized the importance of shared experience. From organized retail crime to cyber risks, the discussion reinforced that we are strongest when we learn from one another. The conference also benefited from the presence of Jewelers of America, connecting our members to national resources and reinforcing TJA’s role within the broader industry. Additional presentations—from responsible sourcing to global colored stone markets which reflected the depth and diversity of today’s jewelry business. Equally valuable were the connections built outside the classroom. The Discovery Room, Awards Dinner, and President’s Reception fostered relationships that strengthen both businesses and our association. The Jewelry Design Competition once again highlighted the creativity and craftsmanship that define Texas jewelers. Beyond the conference, TJA continues to enhance communication, member benefits, and industry resources. These efforts reflect a simple truth: when members see value, engagement grows. What stands out most is not just what we accomplished, but what it represents. Our association is active, relevant, and moving forward. The future is bright, and the momentum is real. With appreciation and optimism, David Baker David Baker, GG, CG-AGS President Texas Jewelers Association

JIM ROGERS Secretary/Treasurer Gold N’ Carats Jewelers Irving, TX

CONNIE STAGNER Vice President Acori Diamonds & Design Friendswood, TX

Texas Jewelers Learning, Leading, and Growing Stronger Together.

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TJA MEMBER PROFILE A Legacy of Craftsmanship: The Story of Holland’s Jewelry A Family Tradition

Brant Horner (Owner) Evyn Horner (Manager, daughter of Brant Horner)

The Cornerstone of West Texas: For more than a century, Holland’s Fine Jewelry has stood as a cornerstone of the West Texas community. Rooted in tradition, built on craftsmanship, and sustained by meaningful relationships, the story of Holland’s is not simply one of business success—it is the story of generations dedicated to excellence, service, and the enduring value of finely made jewelry. The Holland’s legacy officially began in 1918, when Chase Holland, Sr. purchased a jewelry store from Mr. C. C. McBurnett and renamed it “Holland’s Jewelry.” While that marked the start of the Holland name, the store’s roots stretch back even further, with prior ownership tracing to 1891.

The Holland’s Spur Clip: One of the most iconic chapters in Holland’s history began in 1936 with the creation of what would become a signature piece: the Holland’s Spur Clip. Emerging from the hardship of the Great Depression, Chase Holland wanted a way to express gratitude to the friends and supporters who helped him persevere through difficult times. Drawing inspiration from Western tradition, he designed a miniature sterling silver spur tie clasp as a symbol of recognition—a token awarded to those who had “earned their spurs.” The symbolism resonated deeply. in the Western tradition, earning one’s spurs represents proving oneself through hard work, integrity, and perseverance. Holland’s Spur Clip embodied those values, transforming a simple accessory into a powerful statement of appreciation and respect

From the very beginning, Holland’s distinguished itself as more than a typical jewelry store. In addition to traditional jewelry and watches popular in the early 20th century, the store became widely known for its extensive selection of fine silver, china, and crystal— items that graced homes across West Texas and beyond. As the business grew, so did its reputation. Holland’s became a place where customers marked life’s most meaningful moments—engagements, weddings, anniversaries, and milestones that deserved something special. Chase Holland, Sr. believed jewelry should carry meaning, craftsmanship, and story, values that still guide the business today.

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TJA MEMBER PROFILE

The Famous Journey of the Spur Clips: Two of the very first spur clips were presented to President Franklin D. Roosevelt and Vice President John Nance Garner . Over time, the Spur Clip found its way into the hands of countless celebrities, politicians, and dignitaries. One of the company’s prized possessions is a signed thank you letter from none other than Henry Ford II after receiving his Holland’s Spur Clip as a gift from the company. It became a meaningful gift of accomplishment and gratitude, treasured by those who received it. The clip was patented, marking Holland’s official entry into jewelry manufacturing— a pivotal moment in the company’s evolution. With the success of the Spur Clip, Holland’s began developing a unique line of Western-inspired jewelry. Skilled craftsmen in the Holland workshop expanded production to include hand-crafted buckles, spur jewelry, and specialty pieces, many of which remain in production today. Each item reflected a commitment to quality, authenticity, and tradition.

The late 1930s saw the birth of another iconic product line: Holland’s famous buckles. From 1936 to 1940, numerous styles of buckle sets and trophy buckles were designed. These pieces quickly gained popularity, especially among the legendary Texas Rangers. Many Rangers proudly wore Holland’s buckles and spur tie clips, cementing their place in Texas history. To this day, these designs are often referred to as “Ranger sets” in honor of their distinguished wearers. What truly set Holland’s Fine Jewelers apart, then and now, was its unwavering commitment to craftsmanship. Chase Holland employed skilled tool and die makers, along with master hand engravers, to produce the steel dies necessary to create each piece. Unlike cast jewelry, Holland’s buckles are die struck in sterling silver or solid 14 or 18 karat gold. Die striking produces denser, heavier, and more durable pieces. While the process is more labor- intensive and costly, the result is superior strength and longevity.

This technique also allows for exceptionally bright, crisp hand engraving. Each piece is carefully finished by skilled artisans, ensuring no two items are exactly alike. The artistry behind every buckle, spur clip, and custom piece reflects the company’s dedication to quality that stands the test of time.

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TJA MEMBER PROFILE (Cont.) A Legacy of Craftsmanship: The Story of Holland’s Fine Jewelry A Family Tradition

The Legacy Continues To The Next Generation: Holland’s legacy of craftsmanship and community was further strengthened as the business transitioned into its second generation. After serving in the Army Air Corps during World War II, Chase Holland, Jr. returned home and joined the family business. In 1960, he and his wife, Virginia, assumed management of the company. Mrs. Virginia became a beloved presence in the store. Many long-time clients still fondly remember working with her, describing her warmth, professionalism, and dedication to customer service. She treated every customer like family, building relationships that extended far beyond the jewelry counter. With the help of store manager George McCormack and Virginia’s two sons, Chase III and Bill whom both eventually served as Presidents to the Texas Jeweler Association, the business continued to grow and thrive. Under their leadership, Holland’s expanded its offerings of national jewelry designers such as Simon G, John Hardy, and at a time Rolex Watches. Offering largely known brands to small town west Texas, all while staying true to its heritage. The store remained a trusted destination for quality jewelry, custom designs, and meaningful gifts. In 1985, another key chapter began when Brant Horner of Brownwood, Texas joined the company. A graduate of Angelo State University with a degree in accounting, Brant initially came on board with a background in jewelry repair and engraving rooted with a business mindset. However, his passion for craftsmanship soon led him deeper into the art of jewelry making. Brant worked diligently to master the craft, eventually becoming a Master Jeweler. His talents extended beyond traditional techniques—he brought a structurally minded approach to custom jewelry creation, specializing in die making, hand carving, stone setting, and hand engraving. He also introduced modern rapid prototyping technology, blending innovation with time- honored methods.

The Showroom Floor In The 1940's

Brant’s vision helped elevate Holland’s custom jewelry offerings, allowing clients to bring their unique ideas to life. Whether creating one-of-a- kind engagement rings, heirloom redesigns, or commemorative pieces, his attention to detail and commitment to excellence set a new standard for personalized craftsmanship. In 2012, Brant became business partners with the Holland brothers. Shortly after celebrating the company’s 100-year anniversary—a monumental milestone—Bill Holland joined Chase Holland III in retirement. At that time, Brant Horner assumed ownership and management of the company, ensuring the legacy of Holland’s continued under dedicated leadership. Today, the family tradition remains strong. Brant’s daughter, Evyn Horner, began working at Holland’s in 2011 and represents the next generation of leadership. With her, Evyn brought a Marketing Degree from Angelo State University and the desire to join the business she grew up in as a child. In 2013 she began her studies with the Gemological Institute of America along with American Gem Society gaining many certifications and titles to enhance the professionalism offered at Holland’s Jewelry. She now specializes in gem identification, appraisals, and custom jewelry design. Together, they honor the values established more than a century ago while continuing to evolve with the industry. Their commitment ensures Holland’s remains a trusted name for future generations.

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TJA MEMBER PROFILE

The Legacy Continues To The Next Generation: In the year 2000, Holland’s Fine Jewelry was proudly honored by the local Chamber of Commerce with the prestigious Existing Industry Expansion Award. This recognition celebrated the company’s commitment to growth and innovation within the community, as well as its positive economic impact in San Angelo, Texas. The award reflected Holland’s continued dedication to strengthening local business and supporting regional prosperity. Holland’s reputation has also been recognized beyond its local community. In 2013 Holland’s was awarded the Texas Treasure Business Award by the Texas Historical Commission in Austin, Texas. This was an immense honor to be recognized for the exceptional contributions to the economic growth and prosperity of Texas for the past century. In 2022, the business was featured on Texas Country Reporter with a series on the Holland’s Spur Clip, highlighting its deep roots, craftsmanship, and impact on Texas culture. The feature celebrated not just the jewelry, but the stories behind it—the people, the history, and the enduring spirit of the brand. Beyond its products, Holland’s Jewelry remains committed to professionalism, integrity, and industry excellence. The store is a proud member of Texas Jewelers Association as one of the early members of the organization, as well as The American Gem Society, Jewelers of America, Better Business Bureau, and numerous other trade organizations. These affiliations reflect Holland’s dedication to ethical practices, education, and customer trust. For over 100 years, Holland’s has provided knowledgeable, personalized service while offering quality diamonds, gemstones, watches, and exclusive gift items. Every customer interaction is rooted in respect and expertise, ensuring clients feel confident and valued. Holland’s is more than a jewelry store. It is a place where traditions are honored, stories are shared, and memories are made. It represents resilience through hard times, celebration through joyful moments, and a steadfast commitment to quality that has endured for over a century. As Holland’s looks toward the future, the mission remains the same: to serve the community with integrity, provide exceptional craftsmanship, and continue creating pieces that carry meaning for generations to come.

Holland’s Sterling Silver Miniature Spur’s During Production

Hand Carved Dies used in the construction of Holland’s Western Products

Closeup of Dies

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TJA VENDOR MEMBERS Thank You To Our Generous Sponsors & Vendors

Sunny AIya 152 Prospect Pl. Alpharetta, GA. 30005 888-427-8866 770-664-1818 info@aiyadesigns.com

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Alan Lodinger 98 Cuttermill Rd., Suite 488 Great Neck, NY 11021 713-553-5666 800-964-3545 bassalijewelry.com

17950 Preston Road, #160 Dallas, Texas 75252 p: 214-444-9356 e: info@oliva-jewelery.com

Kent West

Dora Leviton 4201 Spring Valley Rd., Suite 150 972-458-7182

Stark Harbour 24 Jewelers Park Dr. Neenah, WI 54956 800.339.9124

Val Howell 1600 West Digital Drive Lehi, UT 84043

866-EARSTUD (327-7883) sales@earstudusa.com earstudusa.com

801-438-4425 podium.com

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info@luxurysupplyco.com 10800 Biscayne Blvd. Suite 200. Miami, FL, 33161 Phone: 305-759-2830

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Held In Austin, Texas | Saturday, November 1 st The 2025 CONVENTION HIGHLIGHTS

Curt Vinson, Evan Caplan, David Baker, Amber Gustafson

Speaker, Doug Hucker

TJA Convention Entertainment

TJA Convention Dinner

GIA Speaker, Lisa Kennedy

Speaker, Ford Saeks

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For Questions or More Details Contact Rita Wade Rita@TexasJewelers.org

Join Us

May 27 - June 1 th st

Bassali TOLA Sales Representative Alan Lodinger (713) 553-5666 | alan@bassalijewelry.com (800) 964-3545 BassaliJewelry.com

Visit Our Booth Las Vegas Show LUX 1130

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Morgen Smith c/o Legend Jewelers 18 East Concho Ave. San Angelo, TX 76903

Morgen Smith Contest Chairperson morgen.legends@gmail.com 325-716-3480

t the end of 2024, the head of a large Diamond firm told Susan Jacques that he spent more money on colored gemstones than he did on Diamonds. That’s a significant move for a diamantaire. “He was looking for diversification,” reveals the CEO of GIA. Anyone who has been paying attention to the market for the past several years can appreciate the dealer’s actions. When synthetic Diamond growers flooded the market with their products, demand for—and prices of—natural Diamonds diminished. Natural Diamond sellers watched in horror as the value of their inventories plummeted monthly in the “Rapaport Diamond Price List,” a benchmark for prices in major markets. This reality has led dealers like Jacques’ friend to start selling colored gemstones because that merchandise maintains or increases in worth.

Existing sellers of color are benefiting from this movement as well. Import data from the Bureau of Economic Analysis (BEA) reveals that colored gemstone imports skyrocketed 136% from 2020 to 2024. Diamond imports saw a bump between 2020 and 2022 to the tune of 45%, reflecting the demand of the COVID-19 era, but then plummeted 54% by 2024, which speaks to decreased demand and the volatility of Diamond prices. This is a landscape which Mehran “Mark” Basaleli of Elias & Sons Gem Company has never seen in his 43 years of selling Diamonds, colored gems, and cultured Pearls. Industry shifts now happen at a dizzying rate!

“I don’t think it’s a problem, but it is an integral part of the business,” he says. “Color means changes.” Color also means rarity, diversity, margins, and sales.

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