BUSINESS, AREN’T YOU? YOU’RE IN THE
“You have to create content that adds value to the lives of your prospects and customers. YOU MUST EDUCATE AND ENTERTAIN — not just around your product or service.”
I know I’m using an extreme example here, but it is because of how egregious this practice is in the business world. We communicate when we want money. Am I wrong?
The booty call sales strategy is a horrible strategy.
an ad when we need someone to make a
The funny thing is, every once in a while, people will challenge me and show me some other communication that was not about selling to the prospect or customer, but usually the number of non-sales communications is very minimal. Ten to one at best. I’ll sometimes also have someone
purchase. There is always time to put together a proposal if we have the opportunity to get a sale. We seem to magically run out of time when it’s time to add value and go above
How many companies, including yours, only call, email, or write when they want something? We all communicate a ton when we want or need cash. We all have time to craft an email or write
and beyond.
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‘Oversubscribed’ by Daniel Priestly This book goes over how to generate enough buzz when you’re sold out. The premise is, if you always have a waitlist or are always sold out, people will actually want your product or service more. I loved this book, and it gives some real-life examples, as well as actionable information for adjusting your business, so you can become one that is oversubscribed. ‘The Revenge of Analog’ by David Sax This book is near and dear to my heart because, for years, I’ve been preaching that businesses need to focus on both online and offline marketing. Although this book doesn’t go into marketing insights, it does cover why analog technologies, like the record player and print magazines, are making huge comebacks and how, despite what you read in the media, these technologies are back and better than ever. ‘From Impossible to Inevitable’ by Aaron Ross In this book, Ross focuses on the marketing needed to bring a product to market and scale it.
Ross focuses on the SAAS sector, but many of the lessons and marketing ideas are transferable to other business industries. ‘Fanatical Prospecting’ by Jeb Blount If you want more leads, this is the book with the blueprint to get them for you. Blount goes over not only how to find and cold prospect for leads, but what to do to convert more of those leads into paying customers. This is likely the best cold prospecting book on the market. ‘Uncontainable’ by Kip Tindell This is one of my favorite books of all time. It is written by the founder of The Container Store, and it really dives deep on why developing a culture may be the most important thing you do in business. Many of Tindell’s ideas influenced our culture here at The Newsletter Pro, but my favorite is his “1=3” philosophy. Make sure you take notes during that section. I hope you enjoy these books and crush it in 2018! –Shaun
Have You Heard the Good News?
Romans 12:10 — Love each other with genuine affection, and take delight in honoring each other. Matthew 2:10 — When they saw the star, they rejoiced. John 1:9-10 — The true light, which gives light to everyone, was coming into the world. He was in the world, and the world was made through him… Luke 2:8-9 — And there were shepherds out in the field, keeping watch by night. And an angel of the Lord appeared to them, and the glory of the Lord shone around them.
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