malpractice rates. Because yeah, I'm going to get calls from doctors because if they're in New York then it's like $3,000 for insurance versus South Carolina it's $600. The average cost across the board is like $1,300, $1,400 for a chiropractor to have a million dollars of coverage. We can't quantify that and compare it to a spine surgeon, but we certainly can to a general practitioner. We certainly can to even a naturopathic physician and a lot of other, whether it be a podiatrist or what have you. We are still so low in terms of cost and as you indicated, it is 100% because from an actuarial perspective, we are safer. There's less risk, and that's what insurance is all about. But when you were talking about this chart, I found it interesting that even in our informed consent, which I was just away this last weekend spending four hours on risk management and part of that is about strokes and informed consent. In the informed consent that we've created, we actually do compare the risk of arterial dissection from a association perspective with a chiropractor, because I don't have any concrete data that there's an actual cause/effect relationship, but even so, we know that there is a certain amount of people that do wind up suffering from arterial dissections and stroke following a visit to a chiropractor. But if we compare that to the use of aspirin, and you have part of that with the side effects and death, we know that there's 104 deaths per 1 million users each year taking a simple aspirin. That means that we are 100 to 200 times safer than someone popping an aspirin over the counter. That's important for people to know, but what I also want to encourage the doctors to realize is that in all of my unofficial surveying, talking to audiences all over the country as well as our doctors that call in, it seems that patients have a big fear not specifically about chiropractic, and maybe you'll get into this, I don't know. But they seem to have a big fear about having their neck popped, and I know we have some Grostic practitioners watching and upper cervical and SOT and everything else, but it doesn't really matter what you do. You're lumped as a chiropractor, and as Denny said at the very beginning of this, it is public perception that runs this train. To me, patient education 101 is describing and educating the patient as to what you're going to do, what they can expect, and how it's not going to hurt. I just wanted to add some of that into the mix before you finish up on year one Denny, because everything that you're sharing is better information, but totally, totally in line with everything that we've been talking about for a long, long time. I agree Stu. In fact, I think you nailed it that a lot of the conversations we've had in the profession have been validated by what we found in this public survey. I will say the value of the public survey is that even though we were having conversations about safety, I think we underestimated how concerned the public is about safety and injury. So much so that I would suggest that all your providers make the assumption that every patient comes into their office, whether they're a current patient or a new patient, because our data shows there's a safety concern even with those patients that have been under
Dr. Marchiori:
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