It's almost like the hook that draws you in to see, "Well, let me just see what these guys are all about." And, again, it's just because you've got the most, and that's what drew that person in. Very, very powerful. And Michael, I can attest to these numbers. First of all, I wouldn't have expected them to be as powerful as that, but who hasn't gone onto Amazon and looked at a product and then checked out all of the reviews? I think anyone can relate to that, and when it comes to your own practice, I think that this is something that people have to understand. 10 years ago, probably half the people that have websites now didn't even have a website, let alone an online presence, so this is very timely information, because I think that the doctors really need to understand the changing times. When I started out in practice, 1981, 1982, I was happy to get a big Yellow Pages ad. Does anyone even know what the Yellow Pages is any longer? It's a whole different world, but Yellow Pages, back then, it was about size of the ad and how much you spent to determine if you were worthy. Now, it's really about reviews, and it's a much better way to go, and I think that those statistics are pretty eye-opening. That would be where you start getting into doing Twitter and Facebook and Instagram. Those are such a public forum, now you have to be very careful, because anyone who has an ax to grind can certainly start to do things to you, and I've had doctors in the past essentially blackmailed with types of reviews that you have to be very careful of. Then, of course, we have the whole HIPAA thing. So there's nothing wrong with, I think, having a social media footprint, but doctors have to be much more careful, because unlike someone reviewing a cover for a cell phone, this is now something where it's a healthcare-related field where there could be some very private information that a doctor could potentially lose his license over information that he posts online, and therefore we want to be very careful with that. So this is some important things that I'm going to discuss here, and we're going to begin more into it, but it says here, as Dr. Stu has even pointed out, [so it's not 00:12:21] going to beat a dead horse, but it's all about being validated. It's about having credibility, and this is part of the key to that engagement process. This is what I always continuously try and preach to my customers and try and educate them about, is that places like social media is what that really is, folks, is it's a place to build your credibility. It's a validation platform web property. That's where people are going to go and go, "I like what I'm reading here as part of what they're putting out. They really understand their industry, because their newsfeed really is engaging, or because there's customers on here that is engaging and saying what a great practice this is." That kind of credibility is why you need to be paying attention to your reviews. And it says, "Given the importance of a clean and popular online image, it follows that companies are investing in significant resources." Yes, they are. Yes, they are, Dr. Stu. Appreciate that little bit of a reverb on that.
Dr. Hoffman:
Michael Luevano:
Dr. Collins:
Michael Luevano:
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