Why Bad Reviews Matter
Helpful Feedback or a Senseless Rant? Not all negative reviews are necessarily bad for business. In some cases, a less than stellar review can open opportunities for growth. The benefit of online reviews, no matter what side they fall on, is that they are a direct line to your end-user in a feedback loop. Customers who thoughtfully share poor experiences through online reviews may expose certain weaknesses or areas for improvement that businesses may otherwise have never identified. It is also an opportunity to communicate directly with that consumer, change their experience, and hopefully have the rest of the online community as witnesses waiting to applaud.
Before taking up arms, consider these threshold questions.
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