3.1.1 Research Method per Research Question In the research methodology table (see table 1), the research method, information required, and sources are explained for each research question (RQ).
Question
Research Method
Information Required
Sources
RQ1: Under what conditions will strategic leaders bring their teams together in real life again, considering the current decentralised work environment? RQ2: What are the needs and wants of the clients of IACC’s venues regarding business events? RQ3: How does the perception of strategic leaders and the clients of IACC’s venues on the future of the meeting industry compare to trends and factors, derived from literature reviews.
Online Survey
100 survey respondents
People working in a high managerial position in a ‘’large’’ (international) company with over 500 employees.
Semi-structured interviews
10 interviewees
Clients of IACC’s venues
Online Survey
Literature review such as articles from the websites, and Results of the survey and interviews
People working in a high managerial position in a ‘’large’’ (international) company with over 500 employees.
Semi-structured interviews
Literature
Clients of IACC’s venues
Literature
Table 1: The Research Methodology Table
3.2 Research Method - Literature Research Literature research is an essential part of the project. Although it is most applicable to the third research question “How does the perception of strategic leaders and IACC’s stakeholders on the future of the meeting industry compared to trends and factors, derived from secondary research?”, it is a stand -alone research method which is used throughout the whole project. When receiving a new assignment from a new client, in a new sector, probably very little is known, only what the client has told you so far. Therefore, at the very beginning of a project, literature research must be done to obtain a more precise brief. When conducting literature research, prior research findings are examined to obtain a comprehensive grasp of the topic (Travis, 2021). Secondary research, often known as literature research, is a type of research that makes use of previously collected data. This research method involves collecting data from the internet, government documents, books, and other already conducted research (Chaudhari, 2021). It starts with a broad concept, and the research findings are utilised to uncover connected concerns to the study topic. 3.2.1 Process of Collecting Secondary Data During the initial exploration phase, literature research was conducted to better identify the main topics of interest. Online databases such as MIT Sloan, SAGE Journals, and JSTOR were used to collect data on past research. These sources provided academic journal articles, books, and primary sources written by reputable authors. Websites such as Deloitte and McKinsey & Company were looked at as they are business consultancy
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