IACC External Meetings Demand Report 2022


Management Summary
3

Preface
5

Table of Contents
6

Chapter 1: Introduction
8

1.1 Background
8

1.2 Actual assignment
8

1.3 The Scope of the Project
8

1.4 Management Question
9

1.5 Purpose of Research
9

1.6 Report Structure
9

Chapter 2: Exploratory research
10

2.1 Environmental Research
10

2.1.1 Current Trends in the Meeting Industry
10

2.1.2 Decentralisation of the Work Environment
11

2.1.3 The Rising Importance of Technology in a Decentralised work Environment
11

2.2 Literature Research
12

2.2.1 Organisational change
12

2.2.3 Transformation Post Pandemic
13

2.2.4 The constantly Changing Customer Expectations
14

Chapter 3: The Methodology
16

3.1 Research Questions
16

3.1.1 Research Method per Research Question
17

3.2 Research Method - Literature Research
17

3.2.1 Process of Collecting Secondary Data
17

3.2.2 Validity and Reliability of the Desk Research
18

3.3 Research Method – Online Survey
19

3.3.1. Target group
19

3.3.2 Design of the survey
19

3.3.3 Validity & Reliability
20

3.3.4 Data Collection
20

3.3.5 Data Analysis
20

3.4 Research Method - Semi-structured Interviews
21

3.4.1 Target group
21

3.4.2 Design of the interview
21

3.4.3 Validity & Reliability
22

3.4.4 Data Collection
22

3.4.5 Data Analysis
23

Chapter 4: Results & Analysis
24

4.1 Analysis of the Survey
24

4.1.1 What are the companies currently doing internally?
24

4.1.2 How, when, and for what reason will companies meet?
27

4.2 Analysis of the Interviews
32

4.2.1. The office has a different purpose
33

4.2.2 Changing motives to meet
34

4.2.3 Decisions and changes made within the company
35

4.2.4 Usage of External Venues
36

4.2.5 Face-to-face vs. virtual meetings
36

4.2.6 Decision Making Factors
37

4.2.7 Trends in the Meeting Industry
39

4.3 Literature Research
41

4.4 Final topics
43

Chapter 5: Conclusion and Recommendations
46

5.1 Answers and recommendations to the Research Questions
46

5.2 Answer to the Management Question
47

Chapter 6: Research limitations
49

6.1 Survey Limitations
49

6.2 Interview limitations
49

6.3 General limitations
49

6.4 Future research
49

Glossary
50

Bibliography
51

Appendices
59

Appendix 1: Mindmap of Ideas
59

Appendix 2: CRAAP Test
59

Appendix 3: Survey Questionnaire
60

Appendix 4: Structure of the Categories
62

Appendix 5: The Interview Questions Scheme
63

Appendix 6: Open Questions Survey
65

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