A student research team at the Hotel Management School Maastricht, conducted research into the influence workplace decentralisation may have on external meeting and conference venue demand.
Management Summary | 3 |
Preface | 5 |
Table of Contents | 6 |
Chapter 1: Introduction | 8 |
1.1 Background | 8 |
1.2 Actual assignment | 8 |
1.3 The Scope of the Project | 8 |
1.4 Management Question | 9 |
1.5 Purpose of Research | 9 |
1.6 Report Structure | 9 |
Chapter 2: Exploratory research | 10 |
2.1 Environmental Research | 10 |
2.1.1 Current Trends in the Meeting Industry | 10 |
2.1.2 Decentralisation of the Work Environment | 11 |
2.1.3 The Rising Importance of Technology in a Decentralised work Environment | 11 |
2.2 Literature Research | 12 |
2.2.1 Organisational change | 12 |
2.2.3 Transformation Post Pandemic | 13 |
2.2.4 The constantly Changing Customer Expectations | 14 |
Chapter 3: The Methodology | 16 |
3.1 Research Questions | 16 |
3.1.1 Research Method per Research Question | 17 |
3.2 Research Method - Literature Research | 17 |
3.2.1 Process of Collecting Secondary Data | 17 |
3.2.2 Validity and Reliability of the Desk Research | 18 |
3.3 Research Method – Online Survey | 19 |
3.3.1. Target group | 19 |
3.3.2 Design of the survey | 19 |
3.3.3 Validity & Reliability | 20 |
3.3.4 Data Collection | 20 |
3.3.5 Data Analysis | 20 |
3.4 Research Method - Semi-structured Interviews | 21 |
3.4.1 Target group | 21 |
3.4.2 Design of the interview | 21 |
3.4.3 Validity & Reliability | 22 |
3.4.4 Data Collection | 22 |
3.4.5 Data Analysis | 23 |
Chapter 4: Results & Analysis | 24 |
4.1 Analysis of the Survey | 24 |
4.1.1 What are the companies currently doing internally? | 24 |
4.1.2 How, when, and for what reason will companies meet? | 27 |
4.2 Analysis of the Interviews | 32 |
4.2.1. The office has a different purpose | 33 |
4.2.2 Changing motives to meet | 34 |
4.2.3 Decisions and changes made within the company | 35 |
4.2.4 Usage of External Venues | 36 |
4.2.5 Face-to-face vs. virtual meetings | 36 |
4.2.6 Decision Making Factors | 37 |
4.2.7 Trends in the Meeting Industry | 39 |
4.3 Literature Research | 41 |
4.4 Final topics | 43 |
Chapter 5: Conclusion and Recommendations | 46 |
5.1 Answers and recommendations to the Research Questions | 46 |
5.2 Answer to the Management Question | 47 |
Chapter 6: Research limitations | 49 |
6.1 Survey Limitations | 49 |
6.2 Interview limitations | 49 |
6.3 General limitations | 49 |
6.4 Future research | 49 |
Glossary | 50 |
Bibliography | 51 |
Appendices | 59 |
Appendix 1: Mindmap of Ideas | 59 |
Appendix 2: CRAAP Test | 59 |
Appendix 3: Survey Questionnaire | 60 |
Appendix 4: Structure of the Categories | 62 |
Appendix 5: The Interview Questions Scheme | 63 |
Appendix 6: Open Questions Survey | 65 |
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