Table of Contents
Management Summary .......................................................................................................................................... 2
Preface................................................................................................................................................................... 4
Table of Content..................................................................................................................................................... 5
Chapter 1: Introduction .......................................................................................................................................... 7
1.1 Background ..................................................................................................................................................................7
1.2 Actual assi gnment ........................................................................................................................................................7
1.3 The Scope of the Project...............................................................................................................................................7
1.4 Management Question ................................................................................................................................................8
1.5 Purpose of Research.....................................................................................................................................................8
1.6 Report Structure...........................................................................................................................................................8
Chapter 2: Exploratory research .............................................................................................................................. 9
2.1 Environmental Research ...............................................................................................................................................9 2.1.1 Current Trends in the Meeting Industry...............................................................................................................9 2.1.2 Decentralisation of the Work Environment .......................................................................................................10 2.1.3 The Rising Importance of Technology in a Decentralised work Environment ...................................................10 2.2 Literature Research ....................................................................................................................................................11 2.2.1 Organisational change ........................................................................................................................................11 2.2.2 Organisational culture ........................................................................................................................................11 2.2.3 Transformation Post Pandemic ..........................................................................................................................12 2.2.4 The constantly Changing Customer Expectations ..............................................................................................13
Chapter 3: The Methodology................................................................................................................................. 15
3.1 Research Questions....................................................................................................................................................15 3.1.1 Research Method per Research Question..........................................................................................................16 3.2 Research Method - Literature Research .....................................................................................................................16 3.2.1 Process of Collecting Secondary Data ................................................................................................................16 3.2.2 Validity and Reliability of the Desk Research ......................................................................................................17 3.3 Research Method – Online Survey .............................................................................................................................18 3.3.1. Target group ......................................................................................................................................................18 3.3.2 Design of the survey ...........................................................................................................................................18 3.3.3 Validity & Reliability ...........................................................................................................................................19 3.3.4 Data Collection ...................................................................................................................................................19 3.3.5 Data Analysis ......................................................................................................................................................19 3.4 Research Method - Semi-structured Interviews.........................................................................................................20 3.4.1 Target group .......................................................................................................................................................20 3.4.2 Design of the interview ......................................................................................................................................20 3.4.3 Validity & Reliability ...........................................................................................................................................21 3.4.4 Data Collection ...................................................................................................................................................21 3.4.5 Data Analysis ......................................................................................................................................................22
Chapter 4: Results & Analysis ................................................................................................................................ 23
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