IACC External Meetings Demand Report 2022

Chapter 4: Results & Analysis The following chapter covers information about the outcomes gathered during the in-depth research phase. This includes the descriptive statistics of the results of the quantitative research and relevant results deriving from the qualitative research. 4.1 Analysis of the Survey In this paragraph, the results of the survey are described and analysed. The quantitative survey was conducted according to the method described in Chapter 3: Methodology. The total number of respondents that started the questionnaire is equal to 123 respondents. A total sample of 77 is completed, which equals a response rate of 62,6.%. The incomplete answers are still included when the respondent has answered the question. The full questionnaire can be found in Appendix 3: The Survey Questionnaire. Although the survey was not completed by the initial 100 participants stated in the methodology, the insights collected from 77 industry strategic leaders were still highly useful in formulating an answer to the research question. The survey is an answer to the first research question (RQ1) “Under what conditions will strategic leaders of large companies, bring their teams together in real life again, considering the current decentralised work environment?”. The results of the survey are divided into two parts. The first part provides an insight into how the companies are currently operating, while the second part looks at how and for what reason the companies might meet. 4.1.1 What are the companies currently doing internally? Survey questions on a company's internal operations will be examined in this sub-chapter. First, a summary of those who completed the survey will be presented. Then an analysis can be found regarding the questions about safety as well as a workweek analysis. The final analysis includes information about organisational changes experiences at the companies.


As the IACC member venues attract clientele from a range of different sectors, it was essential for the reliability of our research to have a representative sample of as many sectors as possible. 61 respondents filled in their company names and a division of this can be found below. Names of companies have been left out to ensure privacy.

Retail & Consumer Goods


Transport &Logistics

Finance & Insurance

Electronics & Telecommu nications










Table 2 division of respondents per sector

The Post Hoc, Bonferroni test was running through SPSS to determine whether there was any significant difference between the answers of these groups mentioned above. As mentioned in paragraph 3.3.5 SPSS would have been used to analyse the survey data, however, when utilising SPSS there was an insignificant result as the significant number was greater than 0.05. This also applied to all the other tests ran through SPSS, therefore Project Group 10 decided not to include it in the report as it did not show any relevant information.



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