4.3 Literature Research The table below gives an overview of the topics that have been identified before, during, and after conducting the different research methods. The topics for desk research have been established during the exploratory research to give a good basis for the project and after conducting the survey and interviews new topics emerged creating the new and final topics. After the table, an explanation of the final topics is given.
Desk Research Current Trends
Surveys
Interviews
Meeting Habits
Decentralisation of the Work Environment Changing Motives to Meet
Decentralisation of the Work Environment
Decentralisation of the Work Environment
Changing Customer Expectations
Impact of the Pandemic on the Business
Strategic Decisions
Transformation Post Pandemic
Your Vision on the Future of the Meeting Industry
Decision Making Factors
Organisational Culture
Need to feel safe
Usage of External Venues
Organisational Change
Face-to-face vs. Virtual Meetings
Millennials
Communication
Need to feel Safe
Rising Importance of Technology
During the execution of the interviews, new important factors were found. Additional literature research has been done to gain a better understanding of these new topics.
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