IACC External Meetings Demand Report 2022

environment, the perception of external meetings has changed as well. People's motivations for getting together and meeting have shifted dramatically. People have seen the benefit of virtual meetings as they are effective and goal-oriented, however, seeing each other in real life brings another value that you cannot have by only using virtual technology. In-person meetings are more about connecting and engaging than they are about conducting business. If employees simply need to discuss business, they will most likely do it online; however, if they want the added benefit of social interaction, they will meet in-person. Team building and training are most suitable in person, while information-sharing meetings and status updates can easily be done online. Furthermore, business travel will reduce compared to prior COVID-19, as companies become more conscious of the environmental impact. The flexibility created by hybrid work will stay an important factor.



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