COMPANY NEWS
CELEBRATING 10YEARS
Graeme Hill & Robert Watson, Warehouse and Technical; Steven Allaway, Managing Director; Julianna Andrews, Marketing Manager; Noel Daly, Company Sales Director; Victoria Skillen & Jackie Henderson, Sales Administration.
ANOTHER YEAR OF RECORD GROWTH FOR BATHROOM SUPPLIER... Aqualla plans to take brand to ‘next level’ in 2022
W hile Aqualla has been on a steady growth trajectory since its inception a decade ago, the last two years in particular have been a remarkable boom period for the Newtownards-based firm. 2020 was a milestone year for the company - in terms of both product sales and overall direction – with the business growing by more than 30%. And this trend continued in 2021, culminating in an incredible 70% growth. Noel Daly, Sales Director at Aqualla, attributes this unprecedented era of expansion to three major factors. The first, unsurprisingly, was down to the surging home market, with the advent of
lockdowns releasing a wave of pent-up demand, resulted in record sales. Noel added: “Before Covid, a survey found that around 7% of people were looking to upgrade their bathrooms. Post-Covid, that figure rocketed to over 30%, which has led to incredible growth. There is a lot of spending going on at present, and we know that will not last forever, so it is important that we increase our market share during this period. We feel we have done that.” The second factor which has undoubtedly contributed to Aqualla’s rapid growth was the takeover in 2020 of iconic bathroom brand, Adamsez. This move gave Aqualla the chance to
breathe new life into a historic brand, which Noel described as “a sleeping giant”. “We could see the potential of where we could take Adamsez and we invested heavily in the brand relaunch,” he added. “The results have been beyond our expectations. Adamsez’s monthly revenue has trebled, with November being the biggest sales month in many years. “There is still so much we can do. We introduced 10 new Adamsez designs in 2021 - all of which were a success - and we will be bringing out a further six in early 2022.” Finally, the acquisition of Aqualla by Sweden’s FM Mattsson Mora Group
Adamsez’s monthly revenue has trebled, with November being the biggest sales month in many years.
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14 | PLUMBING & HEATING MAGAZINE
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