COMPANY NEWS
“It really was the perfect alignment. We have had nothing but support from our new owners, and the whole process has more than lived up to our hopes.”
has opened many exciting new opportunities for the firm. The buy-out enables Aqualla to bring new products to the market and bolster its current portfolio through access to in-house design and manufacturing facilities.
found a better partner for us. It gives us access to some of the best products in the European market, and they want to take our products and supply them to their customers. It really was the perfect alignment. We have had nothing but support from our new owners, and the whole process has more than lived up to our hopes.” Over the coming year, Aqualla has plans to roll out several new products, boasting innovative designs that Steven believes will take the brand “to the next level”. These include a new range of Adamsez free-standing baths, due to be launched early in the 2022, along with new ranges of Aqualla taps and additions to other existing categories in early summer. In the beginning, the firm started with bathroom taps and showers, and had around 35-40 SKUs. It now boasts over 600 SKUs and the
Along with a wider range of products on offer at its
Newtownards base, Aqualla will now export its brands – including Adamsez - into the Nordics and across Europe. Less than a year after the acquisition, Aqualla’s founder and Managing Director Steven Allaway said the benefits are already apparent. “We really had no intention of selling the business, but after meeting with FM Mattson Mora, we felt their values aligned with ours and it was the right thing for our brand and our people,” he said. “We felt we could never have
range of products has widened to include heated towel rails, mirrors and kitchen taps. When asked if Aqualla was planning to increase its portfolio and introduce more categories, Steven said: “It is important that we focus on the excellent products we currently have and make them the best they can possibly be. It would be easy to expand into other categories, but we feel it is better to maximise the potential of our existing range and continue to focus on building solid relationships within the industry.”
T: +44 (0) 28 9182 8000 E: info@aquallabrassware.com www.aquallabrassware.com
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